Business and Marketing - BA (Hons)

UCAS Code:
Full Time (3 years), Sandwich (4 years)
September 2016

Bringing essential business discipline to creative marketing flair, this course examines how emerging marketing techniques are used to transform organisations. It gives you the skills to play an effective role in one of business’s most dynamic areas.

We’ll prepare you to step into the world of business, and our course opens up many job opportunities for our students, with previous graduates now working for companies such as Mercedes-Benz and the Royal Bank of Scotland.

What's covered in the course?

The course combines business theory with exciting current marketing themes, such as new digital media and the importance of a positive consumer experience. From day one, you’ll start to understand how organisations operate and what their current challenges and opportunities are. You’ll look at how emerging technologies and consumer experience can have a profound effect on how successful a business can be.

You’ll be taught by lecturers with successful careers in business, as well as being able to pitch to industry experts. You’ll also get to hear from world-renowned guest speakers, including Sir Ranulph Fiennes and Bob Leaf, the International Chairman of PR company Burson Marsteller.

“Studying Business and Marketing for the last two years has been nothing but amazing. I have really enjoyed every part of the course and learning experience. Dealing with live clients, you are able to get a glimpse of what it’s really like in the real world. This is probably the best part of my course.”Mazvita Nyatsambo

Why Choose Us?

  • You’ll have the opportunity to work on real marketing projects via our own internal marketing agency, The Link. It’s run by our undergraduates and recently enabled students to work on the successful Cure Leukaemia campaign.
  • You can choose to complete two further modules after you finish your degree to gain the Chartered Institute of Marketing (CIM) Professional Diploma. Uniquely, our course covers your extra tuition and CIM membership.
  • This course has a unique emphasis on entrepreneurship and our students can use these newfound skills and attributes to set up their own companies and charitable ventures.
  • Our impressive industry links mean we attract fantastic guest speakers, such as the International Chairman of leading PR company Burson Marsteller, Bob Leaf.
Visit our open day

Visit our next Open Day

Our next University-wide Open Day is:

  • Saturday 14 November 2015
Book now for 14 November

This course is open to International students

Where our students go

Our students have gone on to work with companies such as:

  • Centresoft
  • Mariya's

And in jobs such as:

  • Account Manager
  • Managing Director

Grants and Scholarships

Want to join us in September 2016? Undergraduate students can receive up to £4,000* in non repayable financial support.

*(criteria will apply)

This course is recognised by:

Chartered Institute of Marketing

Entry Requirements

We accept a range of qualifications, the most popular of which are detailed below.

UK students

At the point of application, you must have GCSE at Grade C or above in English Language and Mathematics. Equivalent qualifications will be considered.

280 UCAS tariff points from A/AS Level with a minimum of 2 A Levels

Typical Offers
UK Qualification Requirements 2015/16
GCE A Level/ AS Level 280 UCAS Tariff points from a minimum of 2 A Levels (BBC offer made in grades). This may also include General Studies and Critical Thinking. Remaining points can be made up with AS Levels in different subjects. AS Level in the same subject of an A Level will not be accepted.
Access to Higher Education Diploma 45 Credits Level 3, 15 credits Level 2 including Level 2 English Language and Maths for all programmes
BTEC National Diploma (12-units not including early years) D*D* or combined with other level 3 qualifications to achieve a minimum total of 280 UCAS points
BTEC Extended Diploma (18-units not including early years) DMM - 280 UCAS points
BTEC Subsidiary Diploma/ National Award (6-units not including early years) D* or combined with other level 3 qualifications to achieve a minimum total of 280 UCAS points
BTEC Diploma in Foundation Studies in Art and Design Distinction
International Baccalaureate Diploma 28 points overall
Irish Leaving Certificate 280 UCAS points - Higher Levels
Scottish Higher/ Advanced Higher 280 UCAS points
Welsh Baccalaureate (core plus options) 120 tariff points combined with other level 3 qualifications to achieve a minimum total of 280 UCAS points
Other qualifications
If you have a qualification that is not listed in the table please refer to our full entry requirements on UCAS.

Further guidance on tariff points can be found on the UCAS website.
EU/International students
EU/Non-EU (International) Qualifications Requirements 2015/16
IELTS 6.0 overall with 5.5 minimum in all bands
International Baccalaureate Diploma (or equivalent, including internationally accredited Foundation courses). 28 points overall
Country-specific entry requirements and qualifications.


International students who cannot meet the direct entry requirements can begin their degree studies at Birmingham City University International College (BCUIC).

From A/AS Level with a minimum of 2 A Levels

Unconditional Offers

Unconditional Offers

If you are a full-time undergraduate applicant for the 2015/16 year, and show particular potential, we may be able to make you an unconditional offer if you make us first choice and satisfy certain criteria.

To be considered you must hold, or be predicted to achieve:

280 tariff points or above from three A levels (equivalent to grades BBC or above)
be predicted DMM profile at BTEC level

Learn more about unconditional offers >>

UK or EU students

Award Start Mode Duration Fees
BA (Hons) Sep 2016 FT 3 years £9,000 per year Apply via UCAS
SW 4 years £9,000 per year Apply via UCAS

International Students

Award Start Mode Duration Fees
BA (Hons) Sep 2016 FT 3 years £12,000 per year Apply via UCAS
SW 4 years £12,000 per year Apply via UCAS

The University reserves the right to increase fees broadly in line with increases in inflation, or to reflect changes in government funding policies or changes agreed by Parliament.

Additional costs

There are no compulsory additional costs or charges associated with studying on this course. While you may choose to purchase personal copies of text books, all our key text books are available from our library or online (subject to normal library loan and online access arrangements).

Based on the past experience of our students, you might find it helpful to set aside about £50 for each year of your studies for your personal stationery and study materials. All our students are provided with 100 free pages of printing each year to a maximum total value of £15.

This course is now closed to 2015/16 entry.

Application for 2016/17 will be available soon.

Non-EU (International) students

There are three ways to apply:

1) Direct to the University

You will need to complete our International Application Form and submit it together with scan copies of your original academic transcripts and certificates.

2) Through a country representative

Our in-country representatives can help you make your application and apply for a visa. They can also offer advice on travel, living in the UK and studying abroad.

3) Through UCAS

If you are applying for an undergraduate degree or a Higher National Diploma (HND), you can apply through the UK’s Universities and Colleges Admissions Service (UCAS).

You can request a printed form from your school or nearest British Council office.You will be charged for applying through UCAS. Birmingham City University’s UCAS code is B25 BCITY.

Your personal statement

Your personal statement is a highly important part of your application. It gives you a crucial opportunity to say why you’re applying and why the institution should accept you.

Here are the key areas you’ll need to address:

Course choice

Why does this course appeal? What areas are of particular interest?

Career plans

If you have a specific career in mind, say how your chosen course will help you pursue this goal.

Work experience

Mention any work that is relevant to your subject, highlighting the skills and experience gained.

School or college experience

Highlight skills gained at school/college, eg summer schools or mentoring activities.

Non-accredited skills or achievement

eg Duke of Edinburgh Award, Young Enterprise scheme.

You should also mention your future plans – if you’re planning to take a year out, don't forget to give your reasons. Talk about any subjects you’re studying that don’t have a formal assessment and any sponsorships or placements you’ve applied for. And don't be scared to add in details about your social, sports or leisure interests.

Get more information on writing personal statements.

This course is not available part-time

Got any questions?

Search our Frequently Asked Questions for a range of information about our courses and studying here.

Loans and Grants

Financial Support

We offer further information on possible undergraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.

Grants and Scholarships

Want to join us in September 2016? Undergraduate students can receive up to £4,000* in non repayable financial support.

*(criteria will apply)

First year

In your first year you work with students from other business and marketing degrees on core modules. These give you the building blocks you need to build on your knowledge and skills, from managing people to understanding marketing in business.

You’ll do a new venture creation module which sees you create a group business plan and pitch it ‘Dragon’s Den’ style to an industry professional.

Accounting and Finance
30 credits

Here you’ll gain valuable knowledge of these two equally important disciplines, training you how to successfully negotiate challenging financial decisions.

Marketing Fundamentals
30 credits

You’ll be introduced to the concepts and models used in marketing, providing the basis for further study within the programmes. You’ll learn about marketing issues related to goods and services in domestic, international, consumer and business-to-business contexts.

Managing Organisations People and Self
30 credits

This hands-on module seeks to relate theory to practice through a range of individual and group activities. You’ll be required to work individually, in groups and in action learning sets to critically analyse and evaluate aspects of their own and their group’s development from a management perspective.

Economic Environment
15 credits

The module provides an opportunity for you to investigate and develop an understanding of the complexity and operation of the external environments within which businesses operate. You’ll gain an understanding of how markets operate and how those markets are influenced by both the businesses themselves and national governments. This includes both the competitive behaviour of businesses in the management of their markets as well as the decisions made by government agencies both from an economic perspective.

New Venture Creation
15 credits

This module is concerned with you identifying, understanding and responding to business opportunities.

Second year

You'll learn a mixture of business and marketing modules, and we'll encourage you to work on live client briefs, helping you gain valuable industry experience. You'll also have the opportunity to enter industry competitions such as Uni Popshop or the European Masters Cup.

If you're interested in studying abroad, there's also the chance to take part in our Erasmus exchange programme.

Managing the Brand
30 credits

This module examines the concepts of products and services, their branding, pricing and marketing communications. You’ll be provided with a detailed underpinning necessary to understanding the tactics of marketing management.

Marketing Research
30 credits

This module enables you to identify and evaluate how marketing research information may be obtained and used to support marketing decision-making. The implementation of a marketing research project.

Business Operations and Logistics
15 credits

This module provides you with a conceptual and practical understanding of logistics and supply chain management in various organisations and their operations.

Creative Problem Solving
15 credits

This module will critically examine the subject of creativity and approaches that claim to encourage and develop creative thinking. This will be applied to the context of creativity in resolving business problems.

The Business Entrepreneur
15 credits

This module will investigate the factors which underpin successful entrepreneurship activities for small and medium-sized organisations.

Contemporary Business Issues
15 credits

On this module you’ll investigate the current issues that impact upon businesses. You’ll assess the major legislative changes and their implications for business, financial markets and credit availability, corporate social responsibility and the critical changes facing key market sectors.

MAPR Practice Project
30 credits

The aim of this module is to develop key practical marketing skills to aid your employability and career development. You’ll apply theoretical concepts to solve real-world tactical marketing challenges for a real-life client.

Final year

As you work you’ll learn about the marketing strategy of your placement organisation, evaluate its management structure and performance, and look at how they can achieve their strategic objectives.

Marketing Strategy and Planning (core)
30 credits

This module will train you to challenge the complexities of preparing and implementing customer-focused plans. You’ll be given a solid understanding of strategy and planning, and how to tailor the two to the specific needs of your company or organisation.

Sustainable Marketing
15 credits

You’ll be initiated in the realities of marketing within the constraints of one-planet living. Sustainability now forms part of a consumer’s everyday consciousness, and this module aims to make you proficient in the marketing strategies and tactics specifically designed to secure a socially equitable, environmentally friendly and economically fair and viable business.

Digital Marketing Strategy
15 credits

This module explores a diverse range of activities that comprise digital marketing, helping you to appreciate the differences between traditional and digital marketing activities. You’ll develop a solid understanding of how to use and apply contemporary marketing techniques.

Global Marketing
15 credits

You’ll gain insight into the major differences between the role of the marketing manager in domestic and international marketing decision-making, contributing to the core vision of the course.

Social Marketing
15 credits

Social marketing, best known for its use in public health campaigns (anti-smoking, drink-driving, drug abuse and sexual health), is an increasingly important feature of contemporary marketing practice with societal behaviour change high on the agenda of politicians, NGOs and business.

Creative Industries Marketing
15 credits

This module focuses specifically on the application of marketing concepts to the creative industries sector. This combines a focus on the SMEs within the sector which encompasses theatre, drama and the arts. This provides you with increased specialist expertise and improves your employability within this important sector.

Relationship Marketing
15 credits

You’ll look at customer-relationship management technologies, customer profiling, the development of relationship approaches and customer contact process and communication techniques.

30 credits

The dissertation provides an opportunity for a self-directed in-depth study of a topic of interest to you from the body of knowledge appropriate to the named degree.

Placement project
30 credits

The placement project provides an opportunity for you to gain real-life experience in a relevant workplace.

Management Consultancy Project
30 credits

This module is designed to provide you with an opportunity for applying management theories to a real marketing project in an external organisation and make recommendations for improvement in performance.

Contemporary Advertising
15 credits

You’ll develop the necessary skills to design, plan, pitch and implement a strategically creative advertising campaign. Meeting the aims of this course this module will equip you with the skills, the necessary underpinning theory and practical application for a career in marketing and advertising.

Public Relations Planning
15 credits

This module will extend your earlier experience with public relations practice to the higher level of strategic thinking and planning. You’ll explore areas of PR planning and apply them directly to real-life situations.

As a Joint Honours degree student at Birmingham City Business School, you will study a core first year before continuing onto subject-specific modules in the remaining years of your course.

Teaching breakdown

37 Time in lectures, seminars and similar MidnightBlue
63 Time in independent study RoyalBlue

Assessment breakdown

20 Written exams DarkOrange
60 Coursework FireBrick
20 Practical exams #fece5a

Student stories

Shezad Nawab

Shezad combined the skills and knowledge he gained at Birmingham City University with his entrepreneurial flair to establish Deaf Business Services LTD. For further information please visit

He looks forward to further establishing, and diversifying, his business to include books, TV, charities, public speaking, new business partners and owner products.

This course is recognised by the following organisation:

Birmingham City University has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Chartered Institute of Marketing
Chartered Institute of Marketing

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

Birmingham City University has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and work alongside our own degrees to ensure we’re equipping students with the best opportunities for a successful marketing career.

At the end of the course you can complete two extra modules to get the CIM Professional Diploma in Marketing. Unlike other institutions, our course covers your extra tuition and CIM membership. Graduating with a professional diploma as well as a degree will enhance your employability, as you’ll have a host of specialist and transferrable skills that businesses always search for.

Overseas opportunities

You can also gain international insight and experience a new culture with our Erasmus exchange programme. Erasmus is a scheme that enables you to study in another EU country for part of your degree. The experience offers a unique opportunity to strengthen your foreign language skills, enhance your CV, experience new cultures and make new contacts and friends.

Students have spent a term at a number of incredible institutions, including the University of San Diego in the USA, as well as destinations in Cyprus and Denmark.

Our Make a Difference Travel Scholarship Scheme gives you the opportunity to obtain funding of up to £1,200 in your first or second year to participate in charitable projects in countries across the world including Mexico, Ghana, Nepal, Thailand, Vietnam, China, Zambia and Uganda.

Our students have helped build homes, taught in orphanages, undertaken conservations activities, helped establish social enterprises and worked with underprivileged children. Whatever your skills, there’s something you can do to make a difference to people’s lives.

Further Study

If you decide you’d like to study and specialise further, there are many options to choose from.

At the end of the course you can complete two extra modules to get the CIM Professional Diploma in Marketing. Unlike other institutions, our course covers your extra tuition and CIM membership.

You can also go on to study a range of fantastic postgraduate courses with us, including MBA, MA Public Relations, MSc Management and Marketing, MSc Leadership and Organisational Performance, and many more.

Trips and Visits

There are many opportunities to visit businesses and meet experts and professionals. We encourage our students to attend events, enter national and international competitions and get involved with clients through The Link.

Find out more...

Enhancing your employability skills

What you learn on this degree is designed to meet the needs of organisations, and give you the skills you need to succeed in a number of career paths.

Our graduates have gone on to successful careers in a wide range of marketing roles including product and project management, sales, advertising, press and public relations, market research and communications.


You’ll explore a variety of roles, so it’s a great opportunity to enhance your employability skills and understand what role or industry you’d like to work in.

Anthony Allen spent a year with IBM in a sales role. He developed his responsibilities during his placement year, increasing his communication and problem-solving skills, as well as his self-confidence. He also got to learn industry programmes such as Hyperion Explorer.

Other students have worked in a variety of marketing and business focused role for companies like Unilever and Renault.

More about our placement opportunities...


OpportUNIty Student Ambassador

OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.

It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.

Graduate Jobs Graduate jobs

The great thing about this course is that it prepares you for a number of roles. You get the flexibility to choose the areas you’re interested in and gain skills that will help you to set up your own company or lead in an established business.

Our students get jobs as marketing executives and marketing officers, as well as more diverse roles such as account managers, fundraising and sales managers and VAT assistants.

Upon graduating, Shezad Nawab went on to set up Deaf Business Services Ltd, a company that is constantly evolving and has big plans for the future. Other students have taken their international strategy skills to the workplace, with graduate Adam Freeman working as Regional Account Manager for the Germanic and Eastern European Area at MVF, an award-winning tech company.

International Students

Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.

The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.

Our international pages contain a wealth of information for international students who are considering applying to study here, including:

International students are attracted by the broad subjects we cover. It allows them to get a good overview before deciding which areas of business and marketing they’d like to specialise in.

Many students continue to study with us for a postgraduate degree.

Birmingham City University International College (BCUIC)

International students who have a serious interest in studying with us but who perhaps cannot meet the direct entry requirements, academic or English, or who have been out of education for some time, can enter Birmingham City University International College (BCUIC) and begin their degree studies.


BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to achieving a Bachelor’s degree from Birmingham City University.

Learn more about BCUIC

Popular home countries

Our students come from around the world but our business and marketing course is most popular with international students from:  

Curzon facilities eatery
Curzon facilities staircase
Curzon facilities student hub

Our Facilities

We are constantly investing in our estate and are currently in the process of spending £260 million on new learning facilities. It’s no surprise that the Complete University Guide placed us in the UK top 10 for spending on facilities in both 2012 and 2013.

The Curzon Building

This course will be held at our newest facility, The Curzon Building, part of our City Centre Campus.

The £63 million building provides you with a unique learning space, featuring plenty of informal ‘break out’ areas available, creating an open, sociable atmosphere. There is also a new home for the Students’ Union, with its location moving to the restored Victorian pub The Eagle and Ball. Both City North and Millennium Point libraries have moved to the new building.

The dedicated social learning spaces ensure you’ll have the perfect facilities to work independently and confidently, having the time and support you need.

All this ensures that The Curzon Building is a vital support hub and a true central location for students in Birmingham City Centre.

Meet our staff

Our staff are at the top of their field, regularly publishing research and maintaining links with successful businesses across the globe. They use their strong industry connections and memberships to bring you invaluable opportunities and introduce you to industry professionals.

Many of our staff continue to work in the industry as consultants, researchers and expert authors.

Nicola Gittins

Senior Lecturer in Marketing Communications

Nicola Gittins is a Senior Lecturer in our marketing programmes, with an interest in digital marketing and marketing communications, who combines over 15 years' professional industry experience with many years experience of teaching marketing.

Having worked with and for, organisations such as Barclays Bank, Land Rover and Cable & Wireless, she applies her commercial experience of devising strategic marketing communications programmes to developing practitioner influenced marketing communications modules for undergraduate, postgraduate and CIM programmes. She has a special interest in the impact of emerging media and communication methods on traditional marketing communication theory and practice.

Barry Emery

Senior Lecturer in Marketing Communications

Barry Emery is a Senior Lecturer in marketing communications at Birmingham City University. A bilingual Spanish speaker, he gained more than a decade of experience working in higher education in the prestigious Colegio San Ignacio, Barcelona, before returning to the UK to focus his career on marketing education, passing through University College Birmingham and the University of Northampton before taking his current post. Having undertaken further postgraduate studies at the University of Birmingham and the University of Leicester, he is now preparing his PhD thesis examining the dissemination of pro-sustainable behaviours within a voluntary local community initiative. Currently acting as link tutor for Birmingham City Business School franchise agreements in Singapore and Hong Kong.

UK prospective students:

UK enquiry form

+44 (0)121 331 5595

+44 (0)125 350 2917

EU / International prospective students:

International enquiry form

+44 (0)121 331 5389


Already applied?

Email the applications team

+44 (0)121 331 6295