Business and Marketing - BA (Hons)

UCAS Code:
Sandwich (4 years), Full Time (3 years)
September 2014, September 2015

Places on this course are available through Clearing

Our Clearing hotline (0121 331 6777) is open. You can also contact us with your results on our web form.

Bringing essential business discipline to creative marketing flair, this business and marketing course examines how emerging marketing techniques are used to transform organisations. It gives you the skills to play an effective role in one of business’s most dynamic areas.

What's covered in the course?

This is a practice-based study environment, and from day one you’re seen as a business professional with marketing expertise.

You get a clear view of how organisations operate, the contemporary challenges and opportunities ahead of them, and the business-focused creativity needed to successfully market them.

Your studies are varied and will give you a satisfyingly wide breadth of knowledge. Among your core and optional modules are: New Venture Creation; Managing People, Organisations and Self; and Marketing in Business.

You look at Marketing, Advertising and Public Relations Practice, Marketing Research, and Managing the Brand.

After your optional placement year, you might explore Digital Marketing, Sustainable Marketing, International Business and Marketing Strategy.

“Studying Business and Marketing for the last two years has been nothing but amazing. I have really enjoyed every part of the course and learning experience. Dealing with live clients, you are able to get a glimpse of what it’s really like in the real world. This is probably the best part of my course.”Mazvita Nyatsambo

Why Choose Us?

  • You can enjoy a balanced study of how organisations operate, their contemporary challenges, and the business-focused creativity needed to market them.
  • A year-long work placement will give you professional insight and experience.
  • You will learn from staff who can share stories, secrets and inspiration drawn from the front line of business and marketing.
  • Like all first-year business students, you and your team will put together a marketing plan focusing on a real business problem, which you will pitch to industry experts, Dragons’ Den style.
  • This course gives you the chance to gain an international perspective through an exchange programme with one of our overseas partner institutes.
  • On completion of this programme, you can go on to study the Chartered Institute of Marketing (CIM) Professional Diploma. Alternatively, you may choose to study one of many professional and postgraduate programmes offered by Birmingham City Business School.
Visit our open day

Visit our next Open Day

Our next University-wide Open Days are:

  • Saturday 3 October 2015
  • Saturday 14 November 2015
Book now for 3 October
Book now for 14 November

This course is open to International students

Where our students go

Our students have gone on to work with companies such as:

  • Centresoft
  • Mariya's

And in jobs such as:

  • Account Manager
  • Managing Director

This course is recognised by:

Chartered Institute of Marketing

Entry Requirements

Entry Requirements for Clearing 2015

200 points (or equivalent) are required for this course in Clearing.

Use the UCAS Tariff Tables to work out your points.

Our Clearing hotline (0121 331 6777) is open.

Alternative options

If you do not have 200 UCAS points, you may like to look at these alternative courses:

We accept a range of qualifications, the most popular of which are detailed below.

UK students

At the point of application, you must have GCSE at Grade C or above in English Language and Mathematics. Equivalent qualifications will be considered.

280 UCAS tariff points from A/AS Level with a minimum of 2 A Levels

Typical Offers
UK Qualification Requirements 2015/16
GCE A Level/ AS Level 280 UCAS Tariff points from a minimum of 2 A Levels (BBC offer made in grades). This may also include General Studies and Critical Thinking. Remaining points can be made up with AS Levels in different subjects. AS Level in the same subject of an A Level will not be accepted.
Access to Higher Education Diploma 45 Credits Level 3, 15 credits Level 2 including Level 2 English Language and Maths for all programmes
BTEC National Diploma (12-units not including early years) D*D* or combined with other level 3 qualifications to achieve a minimum total of 280 UCAS points
BTEC Extended Diploma (18-units not including early years) DMM - 280 UCAS points
BTEC Subsidiary Diploma/ National Award (6-units not including early years) D* or combined with other level 3 qualifications to achieve a minimum total of 280 UCAS points
BTEC Diploma in Foundation Studies in Art and Design Distinction
International Baccalaureate Diploma 28 points overall
Irish Leaving Certificate 280 UCAS points - Higher Levels
Scottish Higher/ Advanced Higher 280 UCAS points
Welsh Baccalaureate (core plus options) 120 tariff points combined with other level 3 qualifications to achieve a minimum total of 280 UCAS points
Other qualifications
If you have a qualification that is not listed in the table please refer to our full entry requirements on UCAS.

Further guidance on tariff points can be found on the UCAS website.
EU/International students
EU/Non-EU (International) Qualifications Requirements 2015/16
IELTS 6.0 overall with 5.5 minimum in all bands
International Baccalaureate Diploma (or equivalent, including internationally accredited Foundation courses). 28 points overall
Country-specific entry requirements and qualifications.


International students who cannot meet the direct entry requirements can begin their degree studies at Birmingham City University International College (BCUIC).

Unconditional Offers

Unconditional Offers

If you are a full-time undergraduate applicant for the 2015/16 year, and show particular potential, we may be able to make you an unconditional offer if you make us first choice and satisfy certain criteria.

To be considered you must hold, or be predicted to achieve:

280 tariff points or above from three A levels (equivalent to grades BBC or above)
be predicted DMM profile at BTEC level

Learn more about unconditional offers >>

UK or EU students

Award Start Mode Duration Fees
BA (Hons) Sep 2015 FT 3 years £9,000 per year Apply via UCAS
SW 4 years £9,000 per year Apply via UCAS

International Students

Award Start Mode Duration Fees
BA (Hons) TBC SW 4 years See below Apply via UCAS
Sep 2014 FT 3 years £11,500 per year Apply via UCAS

The University reserves the right to increase fees broadly in line with increases in inflation, or to reflect changes in government funding policies or changes agreed by Parliament.

Additional costs

There are no compulsory additional costs or charges associated with studying on this course. While you may choose to purchase personal copies of text books, all our key text books are available from our library or online (subject to normal library loan and online access arrangements).

Based on the past experience of our students, you might find it helpful to set aside about £50 for each year of your studies for your personal stationery and study materials. All our students are provided with 100 free pages of printing each year to a maximum total value of £15.

Guidance for UK/EU students


UK and EU students applying for most undergraduate degree courses in the UK will need to apply through UCAS.

The Universities and Colleges Admissions Service (UCAS) is a UK organisation responsible for managing applications to university and college.

Applying through UCAS
 Register with UCAS
 Login to UCAS
 Complete your details
 Select your course
 Write a personal statement
 Get a reference
 Pay your application fee
 Send UCAS your application

Non-EU (International) students

There are three ways to apply:

1) Direct to the University

You will need to complete our International Application Form and submit it together with scan copies of your original academic transcripts and certificates.

2) Through a country representative

Our in-country representatives can help you make your application and apply for a visa. They can also offer advice on travel, living in the UK and studying abroad.

3) Through UCAS

If you are applying for an undergraduate degree or a Higher National Diploma (HND), you can apply through the UK’s Universities and Colleges Admissions Service (UCAS).

You can request a printed form from your school or nearest British Council office.You will be charged for applying through UCAS. Birmingham City University’s UCAS code is B25 BCITY.

Your personal statement

Your personal statement is a highly important part of your application. It gives you a crucial opportunity to say why you’re applying and why the institution should accept you.

Here are the key areas you’ll need to address:

Course choice

Why does this course appeal? What areas are of particular interest?

Career plans

If you have a specific career in mind, say how your chosen course will help you pursue this goal.

Work experience

Mention any work that is relevant to your subject, highlighting the skills and experience gained.

School or college experience

Highlight skills gained at school/college, eg summer schools or mentoring activities.

Non-accredited skills or achievement

eg Duke of Edinburgh Award, Young Enterprise scheme.

You should also mention your future plans – if you’re planning to take a year out, don't forget to give your reasons. Talk about any subjects you’re studying that don’t have a formal assessment and any sponsorships or placements you’ve applied for. And don't be scared to add in details about your social, sports or leisure interests.

Get more information on writing personal statements.

This course is not available part-time

Got any questions?

Search our Frequently Asked Questions for a range of information about our courses and studying here.

Loans and Grants

Financial Support

We offer further information on possible undergraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.

First year

In your first year you work with students from other business and marketing degrees on core modules. These give you the building blocks you need to build on your knowledge and skills, from managing people to understanding marketing in business.

You’ll do a new venture creation module which sees you create a group business plan and pitch it ‘Dragon’s Den’ style to an industry professional.

Accounting and Finance
30 credits
Marketing Fundamentals
30 credits
Managing Organisations People and Self
30 credits
Economic Environment (Autumn term)
15 credits
New Venture Creation (Spring term)
15 credits

Second year

You’ll learn a mixture of business and marketing modules such as business operations and the entrepreneur as well as marketing, advertising and public relations practice, marketing research, and managing the brand.

This is the year we encourage you to work on live client briefs, or industry competitions such as Uni Popshop or the European Masters Cup. You’ll also have the opportunity to take part in our ERASMUS exchange programme.

Managing the Brand
30 credits
Creative Problem Solving (Autumn term)
15 credits
Business Operations and Logistics (Autumn term)
15 credits
Marketing Research (Autumn term)
30 credits
The Business Entrepreneur (Spring term)
15 credits
Contemporary Business Issues (Spring term)
15 credits
MAPR Practice Project (Spring term)
30 credits

Final year

In your final year we’ll tailor your learning to support your paid placement. You’ll be taught at the university, through regular distance learning tasks, along with personal tutor support.

As you work you’ll learn about the marketing strategy of your placement organisation, evaluate its management structure and performance, and look at how they can achieve their strategic objectives.

Marketing Strategy and Planning (core)
30 credits
Sustainable Marketing (Autumn term)
15 credits
Digital Marketing Strategy (Autumn term)
15 credits
Global Marketing (Autumn term)
15 credits
PR Planning (Autumn term)
15 credits
Social Marketing (Spring term)
15 credits
Creative Industries Marketing (Spring term)
15 credits
Relationship Marketing (Spring term)
15 credits
Contemporary Advertising (Spring term)
15 credits
Business Start Up Project
30 credits
Management Consultancy Project
30 credits
30 credits
Placement project
30 credits

As a Joint Honours degree student at Birmingham City Business School, you will study a core first year before continuing onto subject-specific modules in the remaining years of your course.

This exciting development is designed to offer you flexibility of subject choice and increase your employability.

It’s a practice-based environment. From the start, you’re seen as a business professional with marketing expertise.

The course combines effective application of business theory, with exciting specialist marketing themes, such as new media channels and the vital importance of a positive consumer experience.

Teaching includes case studies that look at the published results of real companies, and high profile guest speakers share experience and insight.

Interested in a degree that allows you to earn whilst you learn – and combines blocks of study with employment? Take a look at our sponsored work based degree, BA (Hons) Leadership and Management (work based) degree.

Teaching breakdown

37 Time in lectures, seminars and similar MidnightBlue
63 Time in independent study RoyalBlue

Assessment breakdown

20 Written exams DarkOrange
60 Coursework FireBrick
20 Practical exams #fece5a

Student stories

Shezad Nawab

Shezad combined the skills and knowledge he gained at Birmingham City University with his entrepreneurial flair to establish Deaf Business Services LTD. For further information please visit

He looks forward to further establishing, and diversifying, his business to include books, TV, charities, public speaking, new business partners and owner products.

This course is recognised by the following organisation:

Chartered Institute of Marketing
Chartered Institute of Marketing

This course is accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Multi-Award Pathway (MAP).

On completion of your course, you're eligible for the award of the prestigious CIM Professional Diploma in Marketing, subject to membership of the CIM and successful completion of two CIM Professional Diploma modules: Managing Marketing and Project Management in Marketing, which you can study part-time at Birmingham City Business School.

Erasmus scheme

If you are interested in undertaking part of your studies abroad, the Erasmus scheme may be of interest to you. It allows higher education students to study for part of their degree in another European country.

It is open to undergraduates in their second year (or above) and offers a unique opportunity to enhance your CV and experience new cultures. If you study with us you will have access to an Erasmus co-ordinator, who can provide information about which institutions we have links with.

Find out more

Further Study

The professional practice route is designed to set you off on your career, but if you decide you’d like to study and specialise further, there are many options to choose from.

At the end of the course you can complete two extra modules to get the CIM Professional Diploma in Marketing. We’ll help to tutor you and pay for your membership.

Trips and visits

There are many opportunities to visit businesses and meet experts and professionals. Ashan Khan won our travel scholarship and went out to Marrakech for two weeks.

He got to volunteer in a variety of places, helping to build orphanages and support people with Downs Syndrome. He credits his experience with landing him a marketing internship at Renault Retail Group. He says “With such tough competition, this experience made me stand out and was one of the key talking points during my recruitment process.”

Find out more...

Employability skills

Enhancing your employability skills

Our emphasis is always on employability, which is why you can choose this course to fast-track your learning. Studying while in employment gives you real credibility with employers and increases our students’ confidence when they leave us.

Marketing is now recognised as an important part of any successful business. What you learn on this degree is designed to meet the needs of organisations, and give you with the skills to succeed in a number of career paths.

You have you very own dedicated marketing room to help you work on projects. Because you learn from real company figures, case studies, live briefs and work experience, we don’t just teach you, we help you develop the skills you need to become the professionals of tomorrow. You’ll be able to understand international, social, cultural and economic issues that affect businesses and take on market research and branding exercises.

Shezad Nawab used his experiences with developing group business plans and getting industry feedback to set up the Deaf Business Services LTD. “My vast experience of the university, and especially the Business School, was very good. It gave me the knowledge I needed to put my own business plans into operation.”

Our graduates have gone on to high flying careers in a wide range of marketing roles including product and project management, sales, advertising, press and public relations, market research and communications.


We have links with many businesses across industries, locally and worldwide. This means you’ll get really valuable, direct experience on your paid placement year.

Students explore a variety of roles so it’s a great opportunity, not only to brush up your employability skills, but to understand what role or industry you’d like to work in.

Anthony Allen spent a year with IBM in a sales role. He developed his responsibilities during his year increasing his communication and problem solving skills, as well as his self-confidence. He also got to learn industry programmes such as Hyperion Explorer.

Other students have worked in a variety of marketing and business focused role for companies like Unilever and Renualt.

More about our placement opportunities...


OpportUNIty Student Ambassador

OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.

It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.

Graduate Jobs Graduate jobs

The great thing about this course is that it prepares you for a number of roles. You get the flexibility to choose the areas you’re interested in and gain skills that will help you to set up your own company or lead in an established business.

Students can also take their international strategy skills to their job roles. Adam Freeman won the Sunday Times Tech Track 2013 and is now regional account manager for the Germanic and Eastern European Area at MVF.

Other graduates have recently left to become account manager at Centre Soft and managing director for Mariya’s. Our students get jobs as marketing executives and marketing officers – as well as more diverse roles such as account managers, fundraising and sales managers and VAT assistants.

International Students

Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.

The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.

Our international pages contain a wealth of information for international students who are considering applying to study here, including:

Birmingham City University International College (BCUIC)

International students who have a serious interest in studying with us but who perhaps cannot meet the direct entry requirements, academic or English, or who have been out of education for some time, can enter Birmingham City University International College (BCUIC) and begin their degree studies.


BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to achieving a Bachelor’s degree from Birmingham City University.

Learn more about BCUIC

Popular home countries

Our students come from around the world but our business and marketing course is most popular with international students from:  

Our Facilities

We are constantly investing in our estate and are currently in the process of spending £260 million on new learning facilities. It’s no surprise that the Complete University Guide placed us in the UK top 10 for spending on facilities in both 2012 and 2013.

Moving to the City Centre Campus

In September 2015 all business, English, law and social sciences courses will move to our City Centre Campus – and specifically The Curzon Building. The £63m building will offer students a unique social learning space, including a dedicated student hub incorporating student support services, in the heart of Birmingham’s Eastside development.

Read more about the City Centre Campus

Current facilities

You can work using new facilities, such as a dedicated interactive marketing room.

Check out our marketing agency, The Link.

Our Facilities

We are constantly investing in our estate and are currently in the process of spending £260 million on new learning facilities. It’s no surprise that the Complete University Guide placed us in the UK top 10 for spending on facilities in both 2012 and 2013.

Moving to the Curzon Building

In September 2015 all business, English, law and social sciences courses will move to our City Centre Campus – and specifically The Curzon Building.

The £63m building will offer students a unique social learning space, including a dedicated student hub incorporating student support services, in the heart of Birmingham’s Eastside development.

The Curzon Building will also feature:

  • An impressive new library with access to over 65 million full text items and stunning views of Eastside City Park
  • Your Students’ Union which will be located in a beautifully restored 19th century pub, The Eagle and Ball
  • A modern 300-seat food court with space to study and socialise
  • Brand new, accessible IT facilities with full Office365 for all students for free
  • Shared facilities with the wider campus including the recently opened Parkside Building and Millennium Point

What do our students think?

"It's shaping out to be a great futuristic building."

English student Isaac will be moving into the building in September and had an exclusive tour of the new facilities.

Read Isaac's blog >>

Nicola Gittins

Senior Lecturer in Marketing Communications

Nicola Gittins is a Senior Lecturer in our marketing programmes, with an interest in digital marketing and marketing communications, who combines over 15 years' professional industry experience with many years experience of teaching marketing.

Having worked with and for, organisations such as Barclays Bank, Land Rover and Cable & Wireless, she applies her commercial experience of devising strategic marketing communications programmes to developing practitioner influenced marketing communications modules for undergraduate, postgraduate and CIM programmes. She has a special interest in the impact of emerging media and communication methods on traditional marketing communication theory and practice.

Barry Emery

Senior Lecturer in Marketing Communications

Barry Emery is a Senior Lecturer in marketing communications at Birmingham City University. A bilingual Spanish speaker, he gained more than a decade of experience working in higher education in the prestigious Colegio San Ignacio, Barcelona, before returning to the UK to focus his career on marketing education, passing through University College Birmingham and the University of Northampton before taking his current post. Having undertaken further postgraduate studies at the University of Birmingham and the University of Leicester, he is now preparing his PhD thesis examining the dissemination of pro-sustainable behaviours within a voluntary local community initiative. Currently acting as link tutor for Birmingham City Business School franchise agreements in Singapore and Hong Kong.

UK prospective students:

UK enquiry form

+44 (0)121 331 5595

EU / International prospective students:

International enquiry form

+44 (0)121 331 5389

Already applied?

Email the applications team

+44 (0)121 331 6295