Bringing essential business discipline to creative marketing flair, this business and marketing course examines how emerging marketing techniques are used to transform organisations. It gives you the skills to play an effective role in one of business’s most dynamic areas.
What's covered in the course?
This is a practice-based study environment, and from day one you’re seen as a business professional with marketing expertise.
You get a clear view of how organisations operate, the contemporary challenges and opportunities ahead of them, and the business-focused creativity needed to successfully market them.
Your studies are varied and will give you a satisfyingly wide breadth of knowledge. Among your core and optional modules are: New Venture Creation; Managing People, Organisations and Self; and Marketing in Business.
You look at Marketing, Advertising and Public Relations Practice, Marketing Research, and Managing the Brand.
After your optional placement year, you might explore Digital Marketing, Sustainable Marketing, International Business and Marketing Strategy.
“Studying Business and Marketing for the last two years has been nothing but amazing. I have really enjoyed every part of the course and learning experience. Dealing with live clients, you are able to get a glimpse of what it’s really like in the real world. This is probably the best part of my course.”
Why Choose Us?
- You can enjoy a balanced study of how organisations operate, their contemporary challenges, and the business-focused creativity needed to market them.
- A year-long work placement will give you professional insight and experience.
- You will learn from staff who can share stories, secrets and inspiration drawn from the front line of business and marketing.
- Like all first-year business students, you and your team will put together a marketing plan focusing on a real business problem, which you will pitch to industry experts, Dragons’ Den style.
- This course gives you the chance to gain an international perspective through an exchange programme with one of our overseas partner institutes.
- On completion of this programme, you can go on to study the Chartered Institute of Marketing (CIM) Professional Diploma. Alternatively, you may choose to study one of many professional and postgraduate programmes offered by Birmingham City Business School.
We accept a range of qualifications, the most popular of which are detailed below.
|Typical UK Qualification||Requirements 2015/16|
At the point of application, you must have GCSE at Grade C or above in English Language and Mathematics. Equivalent qualifications will be considered.
|GCE A Level/ AS Level||280 UCAS Tariff points from a minimum of 2 A Levels (BBC offer made in grades). This may also include General Studies and Critical Thinking. Remaining points can be made up with AS Levels in different subjects. AS Level in the same subject of an A Level will not be accepted.|
|Access to Higher Education Diploma||45 Credits Level 3, 15 credits Level 2 including Level 2 English Language and Maths for all programmes|
|BTEC National Diploma (12-units not including early years)||D*D* or combined with other level 3 qualifications to achieve a minimum total of 280 UCAS points|
|BTEC Extended Diploma (18-units not including early years)||DMM - 280 UCAS points|
|BTEC Subsidiary Diploma/ National Award (6-units not including early years)||Combined with other level 3 qualifications to achieve a minimum total of 280 UCAS points|
|International Baccalaureate Diploma||28 points overall|
|Irish Leaving Certificate||Minimum of 280 UCAS points|
|Scottish Higher/ Advanced Higher||Minimum of 280 UCAS points|
|Welsh Baccalaureate (core plus options)||120 tariff points combined with other level 3 qualifications to achieve a minimum total of 280 UCAS points|
If you have a qualification that is not listed in the table please refer to our full entry requirements on UCAS.
Further guidance on tariff points can be found on the UCAS website.
Unconditional Offers 2015/16
If you are a full-time undergraduate applicant for the 2015/16 year, and show particular potential, we may be able to make you an unconditional offer if you make us first choice and satisfy certain criteria.
To be considered you must hold, or be predicted to achieve:
- 280 tariff points or above from three A levels (equivalent to grades BBC or above) or
- be predicted DMM profile at BTEC level
|Typical EU/Non-EU (International) Qualifications||Requirements 2015/16|
|IELTS||6.0 overall with 5.5 minimum in all bands|
|International Baccalaureate Diploma (or equivalent, including internationally accredited Foundation courses).||28 points overall
Country-specific entry requirements and qualifications.
International students who have a serious interest in studying with us but cannot meet the direct entry requirements, academic or English, can enter Birmingham City University International College (BCUIC) and begin their degree studies.
The programme welcomes applications from students who have significant relevant work or life experience but who may not necessarily meet all of the published academic requirements for their chosen course. The University must be satisfied that your work or life experience is equivalent to the qualifications that other applicants will be studying. We want all of our students to succeed and will only offer a place where we believe that an applicant is capable of completing their chosen course with a strong final degree classification.
The admissions team will be pleased to discuss individual circumstances with prospective students.
How to Apply
Full Time: Apply through UCAS.
UCAS Code: NN15.
Apply via UCAS
Non-EU (International) students:. There are three ways for international students to apply: direct to the University, through a country representative or through UCAS. Please read our guidance on how to apply.
The Universities and Colleges Admissions Service (UCAS) is a UK organisation responsible for managing applications to university and college.
UK, EU and international students applying for most undergraduate degree courses in the UK will need to apply through UCAS.
You submit an application via the UCAS website with a list of up to five courses. All choices are confidential during the application process so universities and colleges considering an application cannot see your other choices. Applications must be completed by mid-January of the year that you wish to start university.
You can monitor the progress of your application using the UCAS Apply system.
Fees and Finance
Fees for students from the UK or EU countries?
|Sep 2015||FT||3 years||BA (Hons)||£9,000 per year|
|Sep 2015||SW||4 years||BA (Hons)||£9,000 per year|
Fees for students from non-EU countries (International)?
|TBC||SW||4 years||BA (Hons)||See below|
|Sep 2014||FT||3 years||BA (Hons)||£11,500 per year|
Most of our undergraduate and postgraduate courses start in September/October, at the beginning of the academic year. However, some courses also have January/February or April start options. Short courses take place throughout the year.
Many of our courses can be studied on a Full-Time (FT) or Part-Time (PT) basis.
We also offer a Sandwich (SW) option for some courses – this usually involves two periods of Full Time study separated by a 'sandwich' placement spent working in an occupation related your course.
Online Learning (OL) courses can be studied remotely, usually using online learning tools.
Fees quoted are only for the academic year or start date stated. Fees may change in future years.
The University reserves the right to increase fees broadly in line with increases in inflation, or to reflect changes in government funding policies or changes agreed by Parliament.
UK or EU students
Where a full-time undergraduate student opts to extend the normal length of a Bachelor’s degree by an additional year in order to take a full-year work placement there will be no fee for the additional placement year.
If a full-time international undergraduate student opts to extend the normal length of a Bachelor’s degree (4 years sandwich pathway) to complete a work-placement the following fee structure will apply:
- Year 1 = £11,500
- Year 2 = £11,500
- Year 3 = TBC
- Year 4 = £11,500
There are no additional compulsory costs for this course however you may wish to purchase text books or additional materials relating to the subject area.
Financial Options and Advice
We have deliberately tried to set fees that reflect the cost of course delivery in order to help our students avoid debt.
Full-time students won't have to pay for tuition fees until after their studies - there are government tuition fee loans available. If you are a full-time student, after leaving university you will start to pay back your loan once you are earning over £21,000 a year, at a rate of nine per cent on any income above £21,000. So if you were earning £25,000, you would pay back nine per cent of £4,000, or £30 per month.
Money Saving Expert Martin Lewis offers key facts on fees, loans and grants:
We offer further information on possible financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.
Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.
The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK. Our reputation for excellence is soaring globally, thanks to the superb links we forge with industry, our international alliances, and our focus on practical, vocational learning.
Our international pages contain a wealth of information for international students who are considering applying to study here, including:
- Explore some of the good reasons why you should study here.
- Find out how to improve your language skills before starting your studies.
- Find all the information relevant to applicants from your country.
- Learn where to find financial support for your studies.
- Discover what current and former international students have to say.
Birmingham City University International College (BCUIC)
International students who have a serious interest in studying with us but who perhaps cannot meet the direct entry requirements, academic or English, or who have been out of education for some time, can enter Birmingham City University International College (BCUIC) and begin their degree studies.
BCUIC is part of the global Navitas Group, an internationally–recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to achieving a Bachelor’s degree from Birmingham City University.
University Approach to Employability
Birmingham City University is committed to preparing students for successful employability and professional careers. We have an innovative approach to employability that will help you obtain an interesting and well-paid graduate job.
Read our Employability Statement to find out more.
If you take the Business pathway, you will be well placed for graduate fast-track training and entry-level management posts in a number of industries, including commerce, government, community organisations and charities. You may also use your knowledge to set up your own entrepreneurial venture.
Our graduates have secured jobs as marketing executives and marketing officers – as well as more diverse roles such as account managers, fundraising and sales managers and VAT assistants. They work for companies such as Royal Bank of Scotland, Mercedes Benz, Jaguar Land Rover, Birmigham Midshire and Sainsbury's.
Business courses are one of the top 12 degree subjects for getting a job according to a recent article in the Telegraph, with 85 per cent of business graduates nationwide going into work or further study.
The Marketing pathway is specifically designed to meet the needs of commerce, and provides you with the skills to succeed in a number of marketing career paths.
You will also have the opportunity to increase your employability skills and experiences with the Leadership Challenge (a series of events, projects and competitions mirroring real-life business) and take advantage of the unique facilities at the Concept Factory, our purpose-built social space for enterprising students.
You will benefit from the opportunity to spend a year working in industry between your second and third study year, allowing you to acquire invaluable, hands-on experience ahead of your career in business.
It is an excellent opportunity for you and your placement company. Your work experience allows you to develop a greater understanding of the business world, pick up key transferable skills, and put theory into practice, whilst your placement company can gain from your fresh ideas and enthusiasm.
Local companies respect and often recruit Birmingham City Business School’s graduates. As well as helping you find a suitable place for your work experience year, the Placement Office advertises around 1,000 jobs each year.
A note for all full-time students starting a Bachelor’s degree in 2013/14:
If you commence your studies in September 2013 under the new fees regime, and decide to undertake a placement year (making your degree a 4 year sandwich course), please note that you will not be charged a tuition fee for that particular year.
You may progress to postgraduate study on the University’s MA and MSc programmes, or complete professional examinations with the Chartered Institute of Marketing.
About KIS data
From September 2012, all universities and colleges are publishing standardised information for all undergraduate courses in the form of a Key Information Set (KIS). The KIS data is designed to meet the needs of prospective students and allow for informed decision-making when choosing a university course.
Putting our students first
We pride ourselves on our student satisfaction levels which have risen from 73 per cent to 83 per cent between 2010 and 2012. Our dedication to improving the student experience is illustrated by our award-winning student engagement, our close links with business and industry and our £180 million investment in new facilities.
Working with your Students’ Union
Improving student satisfaction is a priority commitment shared by both Birmingham City University and its Students’ Union. In its strategic planning, the Union has pledged to be more accessible, more relevant and provide more opportunity to engage with a diverse student community.
The Students’ Union is already a key stakeholder in supporting an excellent teaching experience at Birmingham City University, through joint projects such as the Extra Mile Teaching Awards and the Student Rep scheme, which allows students to share their ideas on how they are taught.
As Birmingham City University moves towards a two campus strategy where it can better support enhanced learning and student support facilities across a two-mile radius, the Students’ Union will also be better able to implement its commitment to improve communication and engage with its valued student membership.
As a Joint Honours degree student at Birmingham City Business School, you will study a core first year before continuing onto subject-specific modules in the remaining years of your course.
This exciting development is designed to offer you flexibility of subject choice and increase your employability.
It’s a practice-based environment. From the start, you’re seen as a business professional with marketing expertise.
The course combines effective application of business theory, with exciting specialist marketing themes, such as new media channels and the vital importance of a positive consumer experience.
Teaching includes case studies that look at the published results of real companies, and high profile guest speakers share experience and insight.
Interested in a degree that allows you to earn whilst you learn – and combines blocks of study with employment? Take a look at our sponsored work based degree, BA (Hons) Leadership and Management (work based) degree.
|Accounting and Finance||30|
|Economic Environment||New Venture Creation||15 each|
|Managing Organisations People and Self||30|
|Creative Problem Solving||The Business Entrepreneur||15 each|
|Business Operations and Logistics||Contemporary Business Issues||15 each|
|Marketing Research||MAPR Practice Project||30|
|Managing the Brand||30|
|In the final year you undertake a choice of modules totalling 90 credits from the list below. (The modules stated as 'core' are compulsory).|
|Marketing Strategy and Planning (core)||30|
|Sustainable Marketing||Social Marketing||15 each|
|Digital Marketing Strategy||Creative Industries Marketing||15 each|
|Global Marketing||Relationship Marketing||15 each|
|PR Planning||Contemporary Advertising||15 each|
|Modules that run across both terms: Only one can be chosen|
|Business Start Up Project or||30|
|Management Consultancy Project or||30|
You encounter a wide range of innovative assessment styles, including business reports, academic papers, case studies, individual and group presentations, portfolios and projects, as well as conventional examinations.
Shezad combined the skills and knowledge he gained at Birmingham City University with his entrepreneurial flair to establish Deaf Business Services LTD. For further information please visit www.shezadnawab.com
“My vast experience of the University, and especially the Business School, was very good. It gave me the knowledge I needed to put my own business plans into operation.”
He looks forward to further establishing, and diversifying, his business to include books, TV, charities, public speaking, new business partners and owner products.
We are constantly investing in our estate and are currently in the process of spending £260 million on new learning facilities. It’s no surprise that the Complete University Guide placed us in the UK top 10 for spending on facilities in both 2012 and 2013.
Moving to the City Centre Campus
In September 2015 all business, English, law and social sciences courses will move to our City Centre Campus – and specifically The Curzon Building. The £63m building will offer students a unique social learning space, including a dedicated student hub incorporating student support services, in the heart of Birmingham’s Eastside development.
You can work using new facilities, such as a dedicated interactive marketing room.
Check out our marketing agency, The Link.
Chartered Institute of Marketing
This course is accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Multi-Award Pathway (MAP).
On completion of your course, you're eligible for the award of the prestigious CIM Professional Diploma in Marketing, subject to membership of the CIM and successful completion of two CIM Professional Diploma modules: Managing Marketing and Project Management in Marketing, which you can study part-time at Birmingham City Business School.
Prospective students from the UK
- Take a look at our Frequently Asked Questions for answers to a range of questions about our courses and studying here.
- If you need further help, you can contact the Course Enquiries Team online by using the Course Enquiry Form.
- Alternatively, call us on +44 (0)121 331 5595.
Prospective students from outside the UK
- Please use the International Enquiry Form.
- Alternatively, call us +44 (0)121 331 5389.