Business (Marketing) - BA (Hons)

UCAS Code:
Full Time (3 Years), Sandwich (4 Years)
September 2017

Our BA (Hons) Business (Marketing) course will equip you with the practical skills and enterprising attributes, enabling you to make an immediate impact on business organisations. You will be able to develop a wide range of cognitive and intellectual skills, together with competencies specific to business and enterprise.

The course will provide you with the opportunity to develop specialist business skills, while helping you develop key transferable skills, all of which will help you stand out when it comes to securing employment. 

Your learning will embrace the development and operation of business markets, the management of key resources including human capital, financial management, strategic management and cultural awareness.  In addition, you’ll gain an insight into digital business exploring how technology has remodelled the business world, and reflect on the accompanying issues around social responsibility and ethical behaviour.

Your course will foster your intellectual and ethical development and encourage your personal commitment to the socially useful purpose of becoming a business professional.  It will also develop your core behaviours through learning activities that enable you to practise, exhibit and develop confidence in enterprise and entrepreneurship. 

What's covered in the course?

After gaining a solid grounding in business functions, you will be able to specialise in one of our Business pathways for your next two years. BA (Hons) Business (Marketing) will equip you with the communicative, administrative and creative skills needed to make an impact in the marketing industry. There is also the option to specialise in BA (Hons) Business (Analytics). Each will allow you to pursue a programme consistent with your career ambition.

Why Choose Us?

  • The course will develop you with a wide range of cognitive and intellectual skills, knowledge base, together with competencies specific for understanding business organisations and enterprise.
  • The course will provide you with an opportunity to pursue a specialised career in business, and the pathways will allow you to tailor this further, which permit you a degree of specialisation in analytics or marketing through the study of relevant elective choices.
  • You will study in our state-of-the-art City Centre Campus, which is replete with cutting-edge resources and a comprehensive library.
  • You will have an opportunity to take the Professional Practice route which enables you to take a compulsory work placement during your final year, gaining valuable real-life experience in industry.
  • The Business team at Birmingham City University have a range of experiences and these will be enhanced by the unique contributions which colleagues in strategy, finance and enterprise can offer.

Please note this course has changed name for 2017/18. The KIS data below relates to the previous course title.

This course is subject to approval

Student ambassador helps Open Day visitor

Open Day - 19 November 2016

Our next University-wide Open Day will take place on Saturday 19 November 2016. Come along to find out more about our courses and see our facilities.

Register now

This course is open to International students

Where our students go

Our students have gone on to work with companies such as:

  • Centresoft
  • Mariya's

And in jobs such as:

  • Account Manager
  • Managing Director

This course is recognised by:

Chartered Institute of Marketing

Entry Requirements

We accept a range of qualifications, the most popular of which are detailed below.

Typical Offers

A Level BBC or 112 UCAS points from a minimum of 2 subjects


BTEC D*D* or combined with other level 3 qualifications to achieve a minimum total of 112 UCAS points


GCSE GCSE English Language and Maths at grade 4 or above. Must have been achieved at the point of enrolment. Equivalent qualifications will be considered.
View Equivalent GCSE Qualifications that will be considered
England, Wales and Northern Ireland
City and Guilds Level 2 Certificates Pass Adult Numeracy / Adult Literacy. Considered in lieu of GCSE mathematics or English language at grade C. Must have been achieved at the point of enrolment.
Functional Skills/ Essential Skills level 2 Pass Maths / English. Considered in lieu of GCSE mathematics or English language at grade C. Must have been achieved at the point of enrolment.
Key Skills level 2 Pass Application of Numbers / Communication. Considered in lieu of GCSE mathematics or English language at grade C. Must have been achieved at the point of enrolment.
Irish Leaving Certificate (Ordinary Level) AAABBB or BBBBCC Must include Mathematics and English language. Required at the point of enrolment.
Scottish Intermediate 2 Only acceptable with Advanced Higher. Must include Mathematics and English language. Required at the point of enrolment.
Scottish National 5 Only in certain circumstances. Must include Mathematics and English language. Required at the point of enrolment.

Other acceptable UK Qualifications

Please select a qualification from the drop-down list to view our entry requirements:

If you have a qualification that is not listed, please contact the Course Enquiries Team

EU / International students
EU/Non-EU (International) Qualifications Requirements 2017/18
IELTS 6.0 overall with 5.5 minimum in all bands

The UCAS tariff has changed

If you're considering applying for this course to start in September 2017 onwards, it's important to know that the UCAS tariff system has changed.

UCAS tariff points – the points system most universities use to compare different qualifications – has introduced a new system on how points are calculated. This will be different to what you may have seen if you have applied or looked at undergraduate courses previously.

More about the new tariff

From A/AS Level with a minimum of 2 A Levels

UK or EU students

Award Start Mode Duration Fees
BA (Hons) Sep 2017 FT 3 Years £9,250 per year Apply via UCAS
SW 4 Years £9,250 per year Apply via UCAS

International Students

Award Start Mode Duration Fees
BA (Hons) Sep 2017 FT 3 Years £12,000 per year Apply via UCAS
SW 4 Years £12,000 per year Apply via UCAS

The University reserves the right to increase fees broadly in line with increases in inflation, or to reflect changes in government funding policies or changes agreed by Parliament.

Guidance for UK/EU students


UK and EU students applying for most undergraduate degree courses in the UK will need to apply through UCAS.

The Universities and Colleges Admissions Service (UCAS) is a UK organisation responsible for managing applications to university and college.

Applying through UCAS
 Register with UCAS
 Login to UCAS
 Complete your details
 Select your course
 Write a personal statement
 Get a reference
 Pay your application fee
 Send UCAS your application

Non-EU (International) students

There are three ways to apply:

1) Direct to the University

You will need to complete our International Application Form and submit it together with scan copies of your original academic transcripts and certificates.

2) Through a country representative

Our in-country representatives can help you make your application and apply for a visa. They can also offer advice on travel, living in the UK and studying abroad.

3) Through UCAS

If you are applying for an undergraduate degree or a Higher National Diploma (HND), you can apply through the UK’s Universities and Colleges Admissions Service (UCAS).

You can request a printed form from your school or nearest British Council office. You will be charged for applying through UCAS. Birmingham City University’s UCAS code is B25 BCITY.

Additional costs

There are no compulsory additional costs or charges associated with studying on this course. While you may choose to purchase personal copies of text books, all our key text books are available from our library or online (subject to normal library loan and online access arrangements).

Based on the past experience of our students, you might find it helpful to set aside about £50 for each year of your studies for your personal stationery and study materials. All our students are provided with 100 free pages of printing each year to a maximum total value of £15.

Your personal statement

Your personal statement is a highly important part of your application. It gives you a crucial opportunity to say why you’re applying and why the institution should accept you.

Here are the key areas you’ll need to address:

Course choice

Why does this course appeal? What areas are of particular interest?

Career plans

If you have a specific career in mind, say how your chosen course will help you pursue this goal.

Work experience

Mention any work that is relevant to your subject, highlighting the skills and experience gained.

School or college experience

Highlight skills gained at school/college, eg summer schools or mentoring activities.

Non-accredited skills or achievement

eg Duke of Edinburgh Award, Young Enterprise scheme.

You should also mention your future plans – if you’re planning to take a year out, don't forget to give your reasons. Talk about any subjects you’re studying that don’t have a formal assessment and any sponsorships or placements you’ve applied for. And don't be scared to add in details about your social, sports or leisure interests.

Get more information on writing personal statements.

This course is not available part-time

Got any questions?

Search our Frequently Asked Questions for a range of information about our courses and studying here.

Loans and Grants

Financial Support

We offer further information on possible undergraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.

Year One

Professional Development
20 credits

You will develop and practice the skills you need to make the transition to higher education. You’ll be encouraged to explore and embrace opportunities available within and across faculties, becoming a more independent learner. 

Business Foundations
20 credits

Within this multi-disciplinary module, you’ll work with colleagues studying other programmes within the Business School, exploring how to run a business effectively through a business simulation. You’ll run a virtual business, and – with support and guidance – respond to business issues and challenges, rectifying them as you will when it comes to facing such situations in real life.

Marketing Foundations
20 credits

This module will teach you to be able to propose opportunities for the creation of value for a range of stakeholders through the application of marketing concepts and practices in a variety of for-profit and not-for-profit organisations.

Business Analysis, Methods and Techniques
20 credits

You will learn a range of qualitative and quantitative methods, as well as learning how to access primary and secondary data sources and how to analyse various types of data. 

Business Environment
20 credits

You will be able to examine the theoretical perspectives that underpin our understanding of organisations and management activities. This module seeks to give you a firm grounding in the philosophies underpinning basic economic/market approaches, why organisations exist, and how and why industries take particular forms at any given time.

Consumer Psychology
20 credits

Providing a sound foundation on which to base future study, Consumer Psychology teaches you an important factor in producing effective marketing. You’ll examine individual (personality, self-identity, attitudes) and group influences (peers, family, culture) linked to a variety of disciplines, enabling you to make effective marketing decisions. An array of factors influence people’s behaviour when it comes to purchase decisions, so this module will ensure you’re aware and knowledgeable of them.

Year Two

Business Operations
20 credits

The module focuses on the tools and techniques used by operation managers within service and manufacturing institutions, ensuring activities are in line with corporate and market objectives. 

Business Strategy
20 credits

Strategy is highly important in every business, bringing together findings from operations, finance and marketing to create important visions and targets. In this module, you’ll discuss key issues, look at case studies and specific information to gain a solid understanding of business strategy. 

Contemporary Business: Practice and Solutions
20 credits

This module investigates current issues that impact upon business organisations, providing you with a greater awareness of the challenges modern business face. 

Accounting for Business
20 credits

You will gain an understanding of how financial statements are prepared, as well as being introduced to the language spoken by accounting professionals. 

Marketing Communications Planning
20 credits

The module will allow you to not only understand the tools and techniques used in marketing communications, but apply this knowledge to design and create their own campaigns. 

Optional Modules
20 credits

The following optional modules are all worth 20 credits each:

  • Event Management 
  • User Experience and Architecture
  • Visual Communications for Marketers 
  • Managing Behavioural Change 
  • Channel Management and Routes to Market 
  • Retail Operations
  • Creative Problem Solving
  • Study Abroad

Final Year

20 credits

With the business environment undergoing constant changes, organisations can no longer obtain a competitive advantage by simply producing high-quality products. This module will equip you with the knowledge you need to be successful in e-business, using modern techniques to push business products.

International Business
20 credits

This module provides you with an introduction to the main issues of international business, dealing with the cultural, administrative and economic differences around the world, and how they shape modern businesses. 

Strategic Marketing Management and Planning
20 credits

This module will be a chance for you to develop a strategic marketing plan to support corporate and marketing objectives. You’ll distinguish marketing management techniques and successfully implement the strategic marketing plan. 

Integrative Business Research Project
40 credits

This module gives you the chance to undertake a substantial piece of relevant research in an area that interests you. Once the topic has been agreed with the course team, you will conduct extensive research, form adequate conclusions and showcase the skills you have learnt so far. 

Optional Modules
20 credits

The following optional modules are all worth 20 credits each:

  • Cross-Cultural Consumer Behaviour 
  • Digital Enterprise 
  • International Marketing Planning
  • One Planet Business
  • Business Development 
  • Contemporary Advertising 
  • Public Relations Planning and Corporate Reputation 

A variety of delivery approaches will be utilised throughout the programme, including lectures, seminars, tutorials, workshops, peer teaching and learning, project-based learning, experiments, games and technology-enabled learning.

Teaching will consist of variety of different methods and in most scenarios will mirror practice.  Business education is about enabling students to develop their analytical, critical reasoning and creativity skills to meet the demands of the contemporary and enterprising workplace. 

To achieve this, complimentary course delivery methods will be used, alongside established teaching methods.  This will include the use of live projects and practice-based case studies, for both teaching and assessment. A complete Virtual Learning Environment (VLE) will be used to support all modules, enabling you to undertake appropriate independent leaning.

A wide variety of assessment methods are used, and throughout the programme you will be expected, with the appropriate support, to deliver both individually and in groups, reports, presentations, essays, project plans, exams and proposals.

Trips and visits

You will have the opportunity to visit a number of leading businesses during your studies, both locally and across the country.  Recently, students visited leading brewery company Sadler’s Ales, gaining an innovative insight into how a successful business runs. 

Student stories

Shezad Nawab

Shezad combined the skills and knowledge he gained at Birmingham City University with his entrepreneurial flair to establish Deaf Business Services LTD. For further information please visit

He looks forward to further establishing, and diversifying, his business to include books, TV, charities, public speaking, new business partners and owner products.

This course is recognised by the following organisation:

Chartered Institute of Marketing
Chartered Institute of Marketing

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

Birmingham City University has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Overseas opportunities

During your second year, you have the option to undertake the Study Abroad module, where you can examine an interdisciplinary topic within an international setting. You’ll create a digital story suitable for a range of audiences, and self-reflect on the impact of an international experience.

You can also gain international insight and experience a new culture with our Erasmus exchange programme. Students have spent a term at a number of incredible institutions, including the University of San Diego in the USA, as well as destinations in Cyprus and Denmark.

Our Make a Difference Travel Scholarship Scheme gives you the opportunity to obtain funding of up to £1,200 in your first or second year to participate in charitable projects in countries across the world including Mexico, Ghana, Nepal, Thailand, Vietnam, China, Zambia and Uganda.

Our students have helped build homes, taught in orphanages, undertaken conservations activities, helped establish social enterprises and worked with underprivileged children. Whatever your skills, there’s something you can do to make a difference to people’s lives.

Further Study

As a business graduate, you’ll have the opportunity to progress to one of our postgraduate courses such as an MBA or one of our MSc Management courses. We’ll provide advice and support to help you to decide what path is right for you based on your interests and career goals.

Because of the wide range of topics covered on this course, you could also go on to study towards professional qualifications in accountancy, human resources or marketing.

Enhancing your employability skills

Throughout the programme, you will receive assistance for your own development through co-curriculum activities including dedicated Employability Challenge Weeks and extended induction and transition programmes.

The University has introduced the BCU Graduate+ programme, which is an extra-curricular awards framework that is designed to augment the subject based skills that you develop through your programme with broader employability skills and techniques that will enhance your employment options when you leave university.


You will have opportunity for a placement year for BA Business (Marketing) and BA Business (Analytics) as a sandwich course. 

More about our placement opportunities...


OpportUNIty Student Ambassador

OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.

It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.


BCU Graduate+

Through our courses we give you the skills and experience needed to get a head start when applying for jobs. But we offer something extra too – Graduate+.

Our unique programme gives you the chance to develop valuable skills outside of the more formal classroom learning. We award points for Graduate+ activities (including firewalking!) and these can be put towards a final Graduate+ award.

More about Graduate+

Graduate Jobs Graduate jobs

The great thing about this course is that it prepares you for a number of roles. You get the flexibility to choose the areas you’re interested in and gain skills that will help you to set up your own company or lead in an established business.

Our students get jobs as marketing executives and marketing officers, as well as more diverse roles such as account managers, fundraising and sales managers and VAT assistants.

Upon graduating, Shezad Nawab went on to set up Deaf Business Services Ltd, a company that is constantly evolving and has big plans for the future. Other students have taken their international strategy skills to the workplace, with graduate Adam Freeman working as Regional Account Manager for the Germanic and Eastern European Area at MVF, an award-winning tech company.

International Students

Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.

The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.

Our international pages contain a wealth of information for international students who are considering applying to study here, including:

International students are attracted by the broad subjects we cover. It allows them to get a good overview before deciding which areas of business and marketing they’d like to specialise in.

Many students continue to study with us for a postgraduate degree.

Birmingham City University International College (BCUIC)

International students who have a serious interest in studying with us but who perhaps cannot meet the direct entry requirements, academic or English, or who have been out of education for some time, can enter Birmingham City University International College (BCUIC) and begin their degree studies.


BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to achieving a Bachelor’s degree from Birmingham City University.

Learn more about BCUIC

Popular home countries

Our students come from around the world but our business and marketing course is most popular with international students from:  

Curzon facilities eatery
Curzon facilities staircase
Curzon facilities student hub

Our Facilities

We are constantly investing in our estate and are currently in the process of spending £260 million on new learning facilities.

The Curzon Building

This course is based at our City Centre Campus – and specifically The Curzon Building, alongside other Social Sciences, Law, Business and English students.

The £63m building offers students a unique social learning space, including a dedicated student hub incorporating student support services, in the heart of Birmingham’s Eastside development.

The Business floors house an extensive number of IT facilities, breakout areas, and specialised rooms. The Marketing Link Agency is designed to replicate a modern marketing firm, allowing students to get real-life experience of working in the marketing sector. There is also the City Trading Room, which features state of the art stock market tracking equipment, keeping you up to date with all the financial comings and goings of the London Stock Exchange and Wall Street.

The Curzon building is also conveniently close to Birmingham’s business and financial centre, allowing for strong links between your studies and the real world.

The Curzon Building also features:

  • An impressive new library with access to over 65 million full text items and stunning views of Eastside City Park
  • Your Students’ Union which is located in a beautifully restored 19th century pub, The Eagle and Ball
  • A modern 300-seat food court with space to study and socialise
  • Brand new, accessible IT facilities with full Office365 for all students for free
  • Shared facilities with the wider campus including the recently opened Parkside Building and Millennium Point

Meet our staff

Our staff are at the top of their field, regularly publishing research and maintaining links with successful businesses across the globe. They use their strong industry connections and memberships to bring you invaluable opportunities and introduce you to industry professionals.

Many of our staff continue to work in the industry as consultants, researchers and expert authors.

Nicola Gittins Profile Picture July 2016

Nicola Gittins

Senior Lecturer in Marketing Communications

Nicola Gittins is a Senior Lecturer in our marketing programmes, with an interest in digital marketing and marketing communications, who combines over 15 years' professional industry experience with many years experience of teaching marketing.

Barry Emery

Senior Lecturer in Marketing Communications

Barry Emery is a Senior Lecturer in marketing communications at Birmingham City University. A bilingual Spanish speaker, he gained more than a decade of experience working in higher education in the prestigious Colegio San Ignacio, Barcelona, before returning to the UK to focus his career on marketing education, passing through University College Birmingham and the University of Northampton before taking his current post. Having undertaken further postgraduate studies at the University of Birmingham and the University of Leicester, he is now preparing his PhD thesis examining the dissemination of pro-sustainable behaviours within a voluntary local community initiative. Currently acting as link tutor for Birmingham City Business School franchise agreements in Singapore and Hong Kong.

Steve Harris

Senior Lecturer Business Operations and Strategy

Steve Harris has previously worked for Lafarge as both a design draughtsman and quality controller in their manufacturing plant, and then went on to work as an aircraft engineering manager within the Royal Air Force. His research interests currently include business sustainable enterprise and leadership identity. 

Dr Inge Hill

Senior Lecturer Strategy and Entrepreneurship, SFHEA

Inge Hill has a wide ranging career in government and government agencies, Third Sector organisations, the private sector, running her own consultancy business and working in Higher Education. Inge's focus in her teaching is on sharing her insight into applying strategic thinking to business practice. 

Cindy Millman Profile Picture July 2016

Cindy Millman

Associate Professor in Business and UG Programmes Coordinator

Cindy Millman joined the Business School in 2004 after completing her MSc in Business Management and Marketing. She has worked on several large projects in the entrepreneurship, innovation and technology transfer fields, with specific focus on small and medium-sized enterprises (SMEs).

Martin Hipkiss

Martin Hipkiss

Senior Lecturer

Martin Hipkiss joined Birmingham City University in 2001 and has worked with a wide range of undergraduate and postgraduate students to help them to better understand the nature of management and organisations and how to work within them.

UK prospective students:

UK enquiry form

+44 (0)121 331 5595

EU / International prospective students:

International enquiry form

+44 (0)121 331 5389

Already applied?

Email the applications team

+44 (0)121 331 6295