Film Business and Promotion - BA (Hons) *

UCAS Code:
P3N9
Attendance:
Full Time (2 years)
Starting:
September 2019
Campus:
NTI Birmingham
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Our BA Film Business and Promotion degree is a unique two-year, fast-track programme that prepares you for the business realities of film distribution and consumption in today’s rapidly evolving global film marketplace.

This course is part of Birmingham City University’s Film Futures suite, designed with industry to reflect the growing need for entrepreneurial, business-savvy film graduates for roles within the film industry around film distribution, marketing, financing and sales.

What's covered in the course?

Reflecting the international nature of the film industry the course will take a worldwide perspective from the outset, looking at the international marketplace, differing international audience trends and how the industry works globally, domestically in the US, and independently in the UK.

How you will learn

Film specific modules will provide you with a thorough grounding in theory, research practices and the current and emerging industry landscape - You will view the film business from the perspectives of key professionals in the sector, looking at film industry structure, how money flows and films are financed, to the challenge of bringing desirable film products to market and engaging audiences.

You will participate in lectures, seminars, workshops and film screenings requiring you to interact with your peers, tutors and industry. Practitioners and professional academics with proven experience will teach you.

Your passion for film will be nurtured, as you are encouraged to view and interact with a diverse array of film titles encouraging appreciation of film history, culture, the scope of the international market and trends in consumer tastes and viewing habits.

Practical Application

Along the way, you’ll build a tangible ‘portfolio of practice’ showcasing your work and proving your professionalism. Assignments reflect real-world practices and are designed to develop the critical and strategic thinking skills necessary to exploit opportunity in the sector.

Project Experience

In addition to studying your specialism you’ll be working in collaboration with your peers, who’ve chosen to specialise in fast-track degrees around the digital marketing, digital art, and video games industries. You’ll work together with expert professionals and tutors on shared projects to develop, make and deliver tangible media solutions to live briefs.

Why Choose Us?

  • Business-focused film course
  • Opportunity to secure a BA (Hons) degree in only two years.
  • The course has been developed with industry to ensure it provides the skills and knowledge needed to work in the film business in the UK and overseas.
  • Teaching is delivered by industry practitioners and experienced academics.
  • No exams! Coursework assignments that reflect industry practice.
  • Dedicated studio and state-of-the-art resources.
  • Laptop supplied for the duration of the course.

To welcome all new home and EU undergraduate degree students starting in 2018 or 2019, we're giving at least £150 worth of credit to spend in a host of ways, on books and a range of learning materials. Even better, it doesn’t have to be repaid. Terms and conditions apply.

Find out more

This course is open to International students

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Visit our School site for more student work and extra information.

Visit the School website

Subject to approval

This course is in the final stages of approval to ensure it meets the very highest standards of quality, creativity and applied learning.

Entry Requirements

We accept a range of qualifications, the most popular of which are detailed below.

Essential Requirements
Essential

At the point of application, you must have GCSE at Grade 4 (C) or above in English Language and Mathematics. Equivalent qualifications and/or experience will be accepted

Typical Offers
UK Qualification Requirements
GCE A Level/ AS Level BBB at A Level, excluding General Studies and Critical Thinking (120 points)
Access to Higher Education Diploma Pass overall with 60 credits, 45 at Level 3 and 15 at Level 2, including merit or higher in 20 credits at Level 3. Media related Access courses only.
BTEC National Diploma (12-units not including early years) D*D* combined with other level 3 qualifications to achieve a minimum total of 120 UCAS points
BTEC Extended Diploma (18-units not including early years)

DDM (120 points)

BTEC Subsidiary Diploma/ National Award (6-units not including early years) Combined with other level 3 qualifications to achieve a minimum total of 120 UCAS points
BTEC Diploma in Foundation Studies in Art and Design Distinction
International Baccalaureate Diploma

Obtain a minimum of 30 points overall. Students who do not complete the IB Diploma will be considered on the basis of their IB Certificates if they achieve a total of 15 points or above from three Higher Level subjects alongside other acceptable level 3 qualifications to meet 120 UCAS Tariff Points

Irish Leaving Certificate Pass the Irish Leaving Certificate with a minimum of 120 tariff points, achieved in four Higher level subjects
Scottish Higher/ Advanced Higher Achieve a minimum of 120 tariff points achieved from either five Highers or a combination of two Highers offered with two Advanced Highers.
Welsh Baccalaureate (core plus options) Pass plus grades BB at A-Level (or equivalent qualifications) combined with other level 3 qualifications to achieve a minimum total of 120 UCAS points
Other qualifications
If you have a qualification that is not listed in the table please refer to our full entry requirements on UCAS.

Further guidance on tariff points can be found on the UCAS website.
Extra information for EU/International students
Essential

In addition to qualifications applicants will also need a good portfolio.

EU/Non-EU (International) Qualifications Requirements
IELTS 6.5 (no less than 6.0 in any bands) or equivalent
International Baccalaureate Diploma (or equivalent, including internationally accredited Foundation courses).

In addition to the above, applicants will also need:

English Group A - Grade 4 or above
OR
English Group B and Ab Initio - Grade 5

Country-specific entry requirements and qualifications.

International Students

Entry requirements here

 

International students who cannot meet the direct entry requirements can begin their degree studies at Birmingham City University International College (BCUIC).

From A/AS Level with a minimum of 2 A Levels

UK or EU students

Award Start Mode Duration Fees
BA (Hons) Sep 2019 FT 2 years £9,250 per year Apply via UCAS

International Students

Award Start Mode Duration Fees
BA (Hons) Sep 2019 FT 2 years £12,300 per year

If you're unable to use the online form for any reason, you can complete our PDF application form and equal opportunities PDF form instead. Fees for 2019/20 will be published as soon as possible. The University reserves the right to increase fees in line with inflation based on the Retail Prices Index or to reflect changes in Government funding policies or changes agreed by Parliament up to a maximum of five per cent.

Guidance for UK/EU students

UCAS

UK and EU students applying for most undergraduate degree courses in the UK will need to apply through UCAS.

The Universities and Colleges Admissions Service (UCAS) is a UK organisation responsible for managing applications to university and college.

Applying through UCAS
 Register with UCAS
 Login to UCAS
 Complete your details
 Select your course
 Write a personal statement
 Get a reference
 Pay your application fee
 Send UCAS your application

Non-EU (International) students

There are three ways to apply:

1) Direct to the University

You will need to complete our International Application Form and Equal Opportunities Form, and submit them together with scan copies of your original academic transcripts and certificates.

2) Through a country representative

Our in-country representatives can help you make your application and apply for a visa. They can also offer advice on travel, living in the UK and studying abroad.

3) Through UCAS

If you are applying for an undergraduate degree or a Higher National Diploma (HND), you can apply through the UK’s Universities and Colleges Admissions Service (UCAS).

You can request a printed form from your school or nearest British Council office. You will be charged for applying through UCAS. Birmingham City University’s UCAS code is B25 BCITY.

Personal statement

UK / EU students are required to submit a personal statement as part of their application for this course.*

The personal statement gives you a crucial opportunity to say why you’re applying and why the institution should accept you.

Here are the key areas you’ll need to address:

Course choice

Why does this course appeal? What areas are of particular interest?

Career plans

If you have a specific career in mind, say how your chosen course will help you pursue this goal.

Work experience

Mention any work that is relevant to your subject, highlighting the skills and experience gained.

School or college experience

Highlight skills gained at school/college, eg summer schools or mentoring activities.

Non-accredited skills or achievement

eg Duke of Edinburgh Award, Young Enterprise scheme.

You should also mention your future plans – if you’re planning to take a year out, don't forget to give your reasons. Talk about any subjects you’re studying that don’t have a formal assessment and any sponsorships or placements you’ve applied for. And don't be scared to add in details about your social, sports or leisure interests.

Get more information on writing personal statements.

*Non-EU students are not required to submit a personal statement when applying for this course.

Additional costs

There are no compulsory additional costs or charges associated with studying on this course. While you may choose to purchase personal copies of text books, all our key text books are available from our library or online (subject to normal library loan and online access arrangements). NTI Birmingham courses aim to connect students with industry locally, nationally and globally, in alignment with student aspirations. Opportunities to engage with industry in an alternative location are always promoted but are never compulsory so students can make a decision based around their individual responsibilities, lifestyle and finances.

Based on the past experience of our students, you might find it helpful to set aside about £50 for each year of your studies for stationery and study materials. All our students are provided with 100 free pages of printing each year to a maximum total value of £15.

Additional costs

The additional costs listed at the bottom of the page are to be used for indicative purposes only and are based on the additional costs for the 2018/19 academic year. The additional costs for 2019/20 will be published as soon as possible.

Worried about personal statements?

Worried about personal statements?

If you've got no idea where to start or just want to check you're on the right track, we’ve got expert advice and real examples from our students to help you nail your personal statement. You can even download our ultimate personal statement guide for free.

Get personal statement advice

Loans and Grants

Financial Support

We offer further information on possible undergraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.

What's included?

You will have a laptop for the duration of the course pre-loaded with all relevant software required to complete assignments.

Year one

In order to complete this course you must successfully complete all the following CORE modules (totalling 160 credits):

Film Industry Primer
20 credits

This module reviews today’s global film marketplace, examining the scale, scope and structure of this multi-billion dollar industry. The aim is to help you navigate the current and emerging landscape for film, in a rapidly evolving industry, developing your appreciation of key players, the impact of the global market on the value chain and sustainability of the sector in consideration of social, cultural, economic and political influences.

Download the full module specification

Film Advertising and Audiences
40 credits

The film business is a risky business - a look at any year’s box office flops will show how frequently a movie fails to draw an audience, recoup, let alone make money. This module focuses on the importance of understanding, targeting and engaging with film audiences, as a critical means of mitigating risk and maximising the potential for profit.

Download the full module specification

Language of Film
20 credits

This module looks beyond Hollywood and America to examine notable film movements from across the globe that influenced cinema on a worldwide scale and left an enduring legacy, continuing to shape contemporary filmmaking. The aim is to develop your appreciation of films rich cultural and social heritage, and the social drivers and rebellious characteristics of the filmmakers leading the charge. You will examine the social, political and artistic drivers behind key works, and the mastery and innovation that they display in pushing the boundaries of visual storytelling at their time of creation.

Download the full module specification

Film Distribution: Planning Strategy
40 credits

This module examines the challenges of film distribution and the importance of developing practical research, and creative and strategic thinking skills in order to successfully take a film to market. The aim is to help you navigate and evaluate current and emerging film distribution practices, appreciate the influence of film form, target audiences and marketable potential on devising strategy and develop your understanding of marketing principles and digital communications channels for tactical campaign deployment.

Download the full module specification

Collaborative Project
40 credits

The module is an opportunity to learn and critically reflect on the skills of collaboration by enabling you to create an interdisciplinary project with students from complementary disciplines. You will be tasked with completing a project over a short development / production period. This project may be set either by an academic or course industry-partner.

Download the full module specification

In order to complete this course you must successfully complete at least 20 credits from the following list of OPTIONAL modules:

Interactive Entertainment, Development and Implementation (optional)
20 credits

The module is an opportunity to learn about the nature of interaction within game products and experience the challenge and thrill of developing a fun, gaming experience.

Download the full module specification

Narrative Entertainment Script and Production (optional)
20 credits

The module is an opportunity to learn about the nature of storytelling, audience engagement and the variety of methods and tools a writer or communicators has at their disposal to engage, inform, excite and elicit emotional response from the audience.

Download the full module specification

 
Please note list of optional modules is indicative only. Your choice will not be guaranteed for optional modules but a fair and transparent process will be adopted and shared with you.

Year two

In order to complete this course you must successfully complete all the following CORE modules (totalling 180 credits):

Film Festivals
20 credits

This module will examine the role film festivals play in garnering critical acclaim, enabling audience access and acting as a trade hub for film, playing a part in the financing, distribution and marketing of independent titles. The aim is to unpack the culture of film festivals from the lavish, major international affairs through to grassroots events. You will examine the drivers, objectives and investment that underpins them and their strategic importance for relationship building, launching and generating PR for film.

Download the full module specification

Festival Planning
40 credits

This module looks at what it takes to create, manage and draw audiences to a film festival or screening event. The aim is to develop your appreciation of the complexities of event management from establishing goals and selection through to the logistics of programming, managing budgets and executing a marketing campaign to draw audiences.

Download the full module specification

Film Business Landscape
20 credits

This module looks at the film business landscape at a company level, examining structures, market share, and money flow in the film value chain. The aim is to help you navigate the complexities of film and rights ownership, understand common partnerships and appreciate the ever evolving power-shift between players as technology advances and opportunities emerge for innovation in financing, distribution, and viewing.

Download the full module specification

Film and Entertainment Finance
40 credits

This module examines the intricacies of film and entertainment finance at product level, unpacking how films are made and how they raise their finance. The aim is to help you understand sources of finance, how finance and recoupment plans are put together and what it takes to attract investors to a project; the typical challenges faced by a producer.

Download the full module specification

Major Project
60 credits

The purpose of the module is to enable you to undertake a sustained, in-depth and theoretically informed research project exploring an area that is of personal interest to you. It is important that we can support you appropriately, so you will be guided towards choosing a research topic which is relevant to your discipline and in which your lecturers have expertise. The outcome may take the form of a written dissertation or a practice-based portfolio.

Download the full module specification

During the first year, you will study four taught modules over semesters one and two, and two project modules over semester three, which takes place over the summer.

Teaching methods may include practical sessions, lectures and group debates, featuring input from both University staff and guest lecturers from industry, providing you with a wide range of practical knowledge and insight. On average, these modules amount to around twelve hours teaching time per week.

These modules are collaborative and you will be working with students from different disciplines such as marketing, programming, design, production and business.

During your second year, there will be a further four taught modules, with more opportunities to learn from guest lecturers. Teaching time during these modules will be around eight hours per week, plus one scheduled tutorial.

In addition you will undertake one project module in which you will work on a self-defined Final Major Project. In this, you will choose to write a dissertation or produce a practiced-based portfolio of work that is employment-led. Support during this module is tutorial-based.

Classroom projects

During your studies there will be practice-based opportunities to engage with a regional film festival such as Cine-Excess, an annual international film festival and conference on global cult film cultures, and Flatpack, a Birmingham-wide experimental film festival celebrating cinematic and audio-visual invention. At the beginning of every module you will be given a project brief.  Throughout the module you will then have taught sessions to help you fulfil the brief, followed by tutorials to monitor your progress and give you guidance and feedback.

Further study

For successful graduates there is a natural progression from the BA Film Business and Promotion to the MA Film Distribution and Marketing, focused on nurturing entrepreneurial producers and distributors,or the MA and MSc Future Media focused on exploiting digital media and marketing opportunities through emerging technologies and advertising agency techniques. Students taking this option can gain an undergraduate and postgraduate degree within 3 years.

Alternatively, Birmingham School of Media at Birmingham City University offers a wide range of MA courses, allowing you to specialise in such areas as online journalism, social media, photography, public relations, television or event management.

Details can be found on the postgraduate section of the website.

NTI courses are built upon workplace simulation and industry-standard work, ensuring you behave less like a student and more like a professional, gaining the workplace experience and attributes you need. The aim is to produce confident, work-ready graduates.

Studio Modules

Complimenting your discipline-specific modules and industry-style briefs, you will also participate in studio modules which challenge you to respond to a live business challenge, through practical application, as part of a mixed discipline team. Your professional skills are developed as you work to deliver a solution, on target, in response to a project brief defined with one of our industry partners.

As well as gaining course-specific skills, you could also gain broader tools through our Graduate+ programme, which will help enhance your employment options by helping with careers development, employability activities, volunteering and part-time work experience.

Leading up to and upon graduation

At the end of your studies you’ll complete a final major project. This project may lead you to working directly with a client depending on individual aspirations. This direct contact will give you the experience, confidence and freedom to put into action all you’ve learned on your studies. Allied with this course-specific experience, you will also have access to a range of support staff and services from the University’s Careers Service, who can help with:

  • Reviewing CVs, covering letters and application forms
  • Career planning and decision making
  • Preparing for interviews and assessment centres
  • Developing portfolios
  • Networking with employers
  • Advice about self-employment and entrepreneurship

Placements

During the summer term of your first year, you will have the opportunity to work as part of a mixed discipline team to respond to a brief, as part of an in-house placement element of the course.

In addition to this, there are regional opportunities for visiting and volunteering at film festivals, such as Cine-Excess, and Flatpack, and for networking with producers and distributors at guest speaker or wider regional events.

OpportUNIty

OpportUNIty Student Ambassador

OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.

It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.

Firewalking

BCU Graduate+

Through our courses we give you the skills and experience needed to get a head start when applying for jobs. But we offer something extra too – Graduate+.

Our unique programme gives you the chance to develop valuable skills outside of the more formal classroom learning. We award points for Graduate+ activities (including firewalking!) and these can be put towards a final Graduate+ award.

More about Graduate+

Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.

The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.

Our international pages contain a wealth of information for international students who are considering applying to study here, including:

The UK remains one of the world's leading study destinations

The UK remains one of the world's leading study destinations for international students.

The first-class experience offered by universities are reflected in the world’s largest survey of international students. International students are more likely to recommend the UK than any other leading English-language study destination.

Birmingham City University International College (BCUIC)

International students who have a serious interest in studying with us but who perhaps cannot meet the direct entry requirements, academic or English, or who have been out of education for some time, can enter Birmingham City University International College (BCUIC) and begin their degree studies.

BCUIC

BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to achieving a Bachelor’s degree from Birmingham City University.

Learn more about BCUIC

Gamer camp course facilities
NTI students
NTI foyer
Gamer camp Mindugas Play

The New Technology Institute (NTI) is a part of Birmingham City University's City Centre Campus at University House.

We help you learn a specific discipline such as digital marketing, programming or art and put that discipline into practice by offering flexible teaching space, dedicated development studios and open access work areas for group projects, as well as course-specific facilities.

Gamer Camp

  • Dedicated games development studio space.
  • Apple and Android target devices.
  • One high spec PC for game development per code and art student and high spec laptop per business student. As a Gamer Camp student you have your own PC and desk in a games development studio.
  • Wacom Cinetiq graphics tablets for selected art roles, such concept, GUI and character.
  • PlayStation 4 development and test kits. We were one of only five universities in Europe to receive PS4 Dev at launch.
  • PlayStation VITA development and test kits.
  • Perforce Source Control.
  • Hansoft Project Management software.

Two-Year Fast-Track

  • High spec PC laptop (Games Development, Digital Art and Design and Production) for the duration of the course.
  • MacBookAir laptop (Digital Marketing) for the duration of the course.
  • Dedicated studio space for projects.

Future Media and Film Futures

  • Access to dedicated studio space including iMac computers to deliver projects with external clients.
  • IMDB Pro.

Our experts

Course Director Rebecca Tullener has a background producing digital/interactive media products from commercial video through to web development, with an emphasis on content development, project management and marketing.

Lecturer Alan McQueen is a UK independent film sector veteran, having decades of experience working across many facets of the film business from sales and distribution through to writing and production.

Rebecca Tullener Photo

Rebecca Tullener

Course Director BA Film Business and Promotion and PG Cert Film Distribution (distance learning)

Rebecca has 15 years of experience working across the digital/interactive media landscape producing printed artefacts, websites, commercial video, e-marketing plans and managing copy-writers, artists, designers, developers and video production staff.

Rebecca has delivered on key European funded initiatives in Birmingham School of Media and NTI focused on content creation and supporting local enterprises to use screen-based media technology. Rebecca’s held numerous roles at the university as Content Developer, Producer, Studio Manager and Project Manager and has led 50+ web development and commercial video production projects with local businesses, including the development of a digital image bank in collaboration with partner Birmingham Central Library to improve creative practitioner access to the library’s early fine print collection.

Read Rebecca's full profile

Alan McQueen

Specialist Lecturer Film Business

Alan McQueen has spent the last 30 years working with the most important and influential UK film companies. He started his career in the film and home entertainment industry in 1983 with MSD Holdings. He then joined Palace Pictures, headed by Nik Powell and Steve Woolley. Palace Pictures were the most inventive, influential and important independent film company in the UK. Alan worked on such titles as 'Nikita', 'The Killer', 'Jean de Florette', 'Manon des Sources', 'Cinema Paradiso', 'The Evil Dead', 'Tatie Danielle', and many others.

Alan then set up Fox World Cinema, an adjunct of 20th Century Fox designed to sell and distribute art house and world cinema titles from a collection of independent distributors including Artificial Eye and Electric Pictures. They released such classics as 'Tokyo Story', 'Heimat', 'Delicatessen', 'Three Colours Trilogy', 'Clerks', 'Hidden' and hundreds of other titles.

Alan was also involved in forming the independent theatrical, video and DVD company Downtown Pictures, which quickly established itself in the UK theatrical market place with such titles as 'Gods and Monsters', 'Summer of Sam and Orphans'.

Alan then formed production company Mushroom Cloud Productions developing a number of projects before re-joining the home entertainment industry as Sales Director for World Cinema Ltd. They sold and distributed DVD for Tartan Video, Artificial Eye, C'Est La Vie DVD, Soda Pictures, TLA, Tyrone Productions, Pathe (World Cinema) and Yume Pictures.

Alan's love of writing has seen two novels published ('The Summervale Volunteers' and 'The Self Preservation Society'). 'The Summervale Volunteers' is being written as a TV series with BBC writers Richard Kurti and Bev Doyle on writing duties.

Alan has written and developed a number of screenplays, including 'The Mexican Spitfire', 'Them!', 'Index Finger in the Sock Drawer', 'Spirit of the Game', 'Footfingers' and 'The Brassiere Brigade'.

Alan recently produced 'Fathers of Girls', a documentary feature about Adam Ant, starring Ray Winstone and directed by Jack Bond.

Projects developed and owned or co-owned include, 'Coming Up' (to be directed in 2013 by Jessie Grace Mellor), 'The Foreigner', 'Outlaws', 'The Brassiere Brigade', and 'A Silent Bark'.

Read Alan's full profile

Dr Xavier Mendik

Professor in Film/Director of the Cine-Excess International Film Festival

Xavier Mendik is Associate Professor in Film at Birmingham City University, from where he runs the Cine-Excess International Film Festival (www.cine-excess.co.uk). He has written extensively on cult film traditions, and some of his books (as author/editor/co-editor) include: Bodies of Desire and Bodies in Distress: The Golden Age of Italian Cult Cinema (2015), Peep Shows: Cult Film and the Cine-Erotic (2012), 100 Cult Films ([with Ernest Mathijs], 2011), The Cult Film Reader ([with Ernest Mathijs],2008), Alternative Europe: Eurotrash and Exploitation Cinema Since 1945 (2004), Shocking Cinema of the Seventies (2002), Underground USA: Filmmaking Beyond the Hollywood Canon (2002), Dario Argento’s Tenebrae (2000) and Unruly Pleasures: The Cult Film and its Critics (2000).

Beyond his theoretical work in this area, Xavier Mendik has also completed 5 funded documentaries that explore the social importance of a range of cult film traditions. Xavier Mendik is currently completing the feature length documentary That’s La Morte: Italian Cult Film and the Years of Lead, which draws on research outlined in this current paper.

Read Xavier's full profile