Future Media: Pro is a postgraduate MA/MSc programme that does what it says:
The MA and MSc Future Media: Pro course uniquely combines professional agency practice with the latest industry insights and authoritative academic methods. It's a winning formula and a proven pathway to success for our graduates:
“I’ve received three job offers, before finally accepting a role as a Digital Marketing Executive... All my interviewers regarded the Future Media: Pro course as exceptional and unique...” Matt Harrison, MSc Future Media: Pro graduate 2015.
“Today is the first day of the internship that I secured after graduating from the course… and everything they've thrown at me so far, Future Media: Pro has made me fully equipped to deal with …” Rishma Hansil, MA Future Media: Pro graduate 2015.
Our courses ensure you gain real-world experience and knowledge so that you are ‘agency ready’ when you graduate. In your year on the programme, you’ll be planning digital marketing and advertising campaigns with leading digital agencies, developing brand and product promotions with prestigious clients, making mobile, social and virtual content with award-winning industry professionals and building new user journeys with emerging technologies and state-of-the –art resources.
For the first nine months, you’ll have classes three days per week (usually Mondays, Wednesdays and Thursdays) in the New Technology Institute at Birmingham City University’s new £31 million Curzon B building. For the remaining three months you’ll be collaborating with industry partners to professionalise your own expertise in the agency skill-sets you want develop: MA students tend to choose broad, strategic and creative roles while MSc students often prefer tactical, planning and analytics roles. Either way, we’ll give you the tools you need to realise your ambitions.
You’ll get to work with top agency professionals and impressive client accounts on state-of-the-art campaigns as you tackle challenging briefs with our industry partners who include some of the worlds most important agencies: Unruly, Mediacom, Think Jam, Found, Red Bee Media, AMV XLAB and SapientNitro. And, you’ll be working in multidisciplinary teams to broaden your skill-sets as well as fine-tuning your own expertise with your MA and MSc peers.
“Thanks to Future Media, my final project and your mentorship... I secured an internship, got my visa and now I'm a full time Account Manager working at Ping Pong Digital..." Amy Zhu, Account Manager, Ping Pong Digital, MA Future Media 2014-15
Our next Open Day for this course will take place on Sunday 25 November 2018. Book your place to see our facilities and speak to our staff and students.
Visit our School site for more student work and extra information.
Our students have gone on to work with companies such as:
Future Media: Pro is open to applicants who are innovative and enterprising and can demonstrate an aptitude for project management, creative asset development or strategy and analysis.
You must be a graduate. If you do not have a degree, you may be accepted if you can demonstrate equivalent experience and / or qualifications.
You will be required to undertake a set task as part of the interview process to assess your aptitude for either route-way. A place on the MSc or MA will be offered, subject to both your preferences and the potential you can demonstrate. You will not be required to commit to a particular route-way at the online application stage, so if you are unsure which route to apply for this can be discussed during the interview.
You will still be required to select and undertake one of the set tasks as part of the interview process, each geared to assessing aptitude for a particular route-way.
|You may have existing qualifications in||Ideally you will demonstrate a talent/aptitude for areas such as|
|English - IELTS 6.5 (no less than 6.0 in any bands). We do also accept students who have TOEFL or Pearsons. For information on equivalence scores and pre-sessional language courses please visit English Language provision.|
Are you strategic, methodical, analytical and have viable ideas? Do you have strong communication skills and can demonstrate commercial awareness?
Apply for MSc Future Media if this describes you and you are interested in these roles / areas:
Are you creative with original ideas? Are you passionate about technology and have entrepreneurial flair?
Apply for MA Future Media if this describes you and you are interested in these roles / areas:
|MA||Sep 2018||FT||1 year||£8,900|
|MSc||Sep 2018||FT||1 year||£8,900|
|MA||Sep 2018||FT||1 year||£12,000|
|MSc||Sep 2018||FT||1 year||£12,000|
If you're unable to use the online form for any reason, you can complete our PDF application form and equal opportunities PDF form instead. The University reserves the right to increase fees in line with inflation based on the Retail Prices Index or to reflect changes in Government funding policies or changes agreed by Parliament up to a maximum of five per cent.
UK / EU students are required to submit a personal statement as part of their application for this course.*
Your postgraduate personal statement is going to shine a light on your personal experience, academic success, personal skills and any other factors that will support your application for further study.
Here are the key areas you’ll need to address:
Studying a postgraduate course usually means you want to specialise in something. So what’s driving you?
Show that you’ve researched the course offering. What is it about this particular course that appeals to you? Is it the lecturers? The modules? Etc.
Tutors want to know that you can handle postgraduate study, so show them how your undergraduate experiences or work life has equipped you for a more advanced level of study. Key areas to address are research and group work but this can vary depending on your chosen course.
Add anything relevant that relates back to your chosen course and shows how your skills will contribute towards your learning. What extra-curricular activities have you taken part in? What awards have you won? What employment or voluntary experience do you have that has helped you develop transferable skills? How do these specifically relate to the course you are applying for?
You should also mention your future plans and how a postgraduate qualification fits in. Try to look beyond your postgraduate study – do you plan to jump straight into a specific career or follow your studies with a research degree? Lastly, use plain, professional English and, where possible, utilise the language of your chosen industry.
Get more information on writing personal statements.
*Non-EU students are not required to submit a personal statement when applying for this course.
Our courses include activities such as performance, exhibitions, field trips and production of works or artefacts which may require you to purchase specific equipment, instruments, books, materials, hire of venues and accommodation, or other items. Many of these activities are essential and compulsory parts of your learning experience.
The link below gives you an estimate of the possible costs associated with key activities on your course. Please bear in mind that these are only estimates of costs based on past student experience and feedback. The actual costs could vary considerably (either greater or lower than these estimates) depending on your choices as you progress through the course.
All our students are provided with 100 free pages of printing each year to a maximum total value of £15.
We offer further information on possible postgraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.
Did you know that you will soon be able to apply for a postgraduate loan of up to £10,000 for some courses and options?
You will be given £200 travel and accommodation allowance for placement activities.
For MA students, the learning experience and outcomes concentrate on:
Digital Marketing Discovery
This module unpacks the tools, frameworks and processes to critically review industry insights, scholarship and trends in digital communications using case studies and client/agency briefs. Students will be incited, disrupted and challenged to think analytically and holistically by industry specialists and tutors through field trips, workshops, debates, mentorships and their own blogs/online discussions around emerging technologies in the digital arena.
Design (strategic) and Project Management (creative)
The module exposes students to the jeopardy of client-facing delivery and deadlines around: informed persuasive briefing, campaign construction and ‘pitching’ techniques. The objective here is for students to deliver real-world advertising agency briefs and authoritatively unfold their contents in personal presentations to account managers and clients for live feedback. All students are instructed in project management methods and mentored throughout by agency partners in industry. MA students apply strategic insights to an integrated brief and creative brief.
This workshop based module immerses MA and MSc students in the hands-on making and delivery of digital marketing assets and media planning. The centrepiece of each student’s output is a professionally produced 30 minute self-promoting video. Using state-of-the-art resources, technicians from industry and their learning to date, students translate theory into practice to make tangible, targeted outputs for real world deployment across multiple channels.
Deployment (strategy) and Creative Direction
The module exposes MA students to the client-facing responsibilities of ‘Deployment’ with particular emphasis on creative asset alignments to emerging technologies, trends in optimisation and attribution modelling. In this, students focus on project completion, user insights and testing, compliance, key performance indicators and metrics to provide holistic, accurate information around client and customer KPIs in the user journey (UJ) and conversions.
Film Marketing , Planning and Deployment (optional)
This module will give students a thorough grounding in the skills necessary to successfully plan and carry out a film marketing strategy. Working with leading industry agencies and their movie studio clients, the module will specifically examine the role of the distributor and the ways in which distributors market films from strategizing, through to planning out budgets and implementation.
Final Major Project
In this self-directed Master’s level assignment, students use their teaching and learning experience, industry mentors and professional development plans to frame, develop and deliver a 3-month portfolio of practice or written dissertation that showcases their professional proficiency and specialist expertise in digital marketing and advertising communications.
For MSc students the learning outcomes focus on:
Digital Marketing Discovery
This module unpacks the tools, frameworks and processes to critically review industry insights, scholarship and trends in digital communications using case studies and client/agency briefs. Students will be incited, disrupted and challenged to think analytically and holistically by industry specialists and tutors through workshops, debates, mentorships and initiating their own blogs/online discussions around emerging technologies in the digital arena.
Design (tactics) and Project Management (planning)
The module exposes students to the jeopardy of client-facing delivery and deadlines around: informed persuasive briefing, campaign construction and ‘pitching’ techniques. The objective here is for students to deliver real-world advertising agency briefs and authoritatively unfold their contents in personal presentations to account managers and clients for live feedback. All students are instructed in project management methods and mentored throughout by agency partners in industry. MSc students apply planning insights to an integrated brief and a creative brief.
This workshop based module immerses MA and MSc students in the hands-on making and delivery of digital marketing assets and media planning. The centrepiece of each student’s output is a professionally produced 30” self-promoting video. Using state-of-the-art resources, technicians from industry and their learning to date, students translate theory into practice to make tangible, targeted outputs for real world deployment across multiple channels.
Deployment (planning) optimisation and attribution
This 40-credit module exposes MSc students to the client-facing responsibilities of ‘Deployment’ with particular emphasis on planning alignments to emerging technologies, trends in optimisation and attribution modelling. In this, students focus on project completion, user insights and testing, compliance, key performance indicators and metrics to provide holistic, accurate information around client and customer KPIs in the user experience (UX) and conversions.
Film Marketing , Planning and Deployment (optional)
This module will give students a thorough grounding in the skills necessary to successfully plan and carry out a film marketing strategy. Working with leading industry agencies and their movie studio clients, the module will specifically examine the role of the distributor and the ways in which distributors market films from strategising, through to planning out budgets and implementation.
Final Major Project
In this self-directed Master’s-level assignment, students use their teaching and learning experience, industry mentors and professional development plans to frame, develop and deliver a three-month portfolio of practice or written dissertation that showcases their professional proficiency and specialist expertise in digital marketing and advertising communications.
As the tsunami of future media continues to grow exponentially, we’ll teach you how to ride the wave, optimise emerging technologies and exploit opportunities in a sea of new and evolving digital communications markets.
You’ll get to work in teams to strategize, create and deploy real campaigns for big brands, you’ll experience the jeopardy of client-facing deliveries and you’ll be guided by industry mentors and tutors throughout the process. There are neither exams nor lengthy dissertations in Future Media: Pro; every assignment is rooted in client or agency briefs and all your work is assessed on the quality of your delivery, your ‘pitch’ presentations, your professional reports and your practice. This experiential learning equips you with the knowledge you need to achieve your Masters, a creditable track record of professional practice and an accumulation of evidence that you can showcase in your continuing personal and professional development.
You’ll spend the first nine months of your year progressing through the theory and practice of developing and delivering digital marketing and advertising campaigns to client briefs. You’ll be learning on the job as the course introduces you to agencies and teaches you their methodologies, exposes you to professional practice and challenges your abilities in self-reliance, teamwork and performance under pressure. You’ll learn how to talk-the-talk and walk-the-walk because in a ‘pitch’ presentation everybody is depending on you, there is nowhere to hide and you only ever get one chance to make a first impression. You also use this time to prepare for your final major project: Usually placement activities with an agency, brand or mentor where students extend the research, development and delivery of innovations in digital marketing and advertising communications that they care about. This is all about you, your professional development, your pursuit of perfection and your proven application of knowledge to practice through an employment-led portfolio that showcases your expertise, talent and professionalism.
You will have 12* hours of formal lectures and workshops each week during term time, with 24 hours directed and self-directed study across most weeks.
*This course was previously advertised at 16 hours of teaching time per week.
1. Agency: ThinkJam
Cinema chains and Hollywood studios want lucrative teenage audiences in their movie theatres. Your brief is to build a social media campaign so 14-17 year olds get the real ‘red carpet’ experience of film-going glamour… not the dodgy download.
2. Agency: MediaCom
MG Rover are launching a new SUV into the UK car market. Your brief is to optimise Search around your brand, build a bespoke landing page for your product, bring target audiences to experience a test drive and persuade them to make the purchase!
3. Agency: Red Bee Media
The BBC is making a new series of its hit drama ‘Sherlock’. Your brief is to create an interactive fan-based phenomenon that will generate the loudest buzz and biggest live TV audience using all the experiential touch-points people love around the show, its stories and its stars. Bring it on!
4. Agency: Hunterlodge Advertising
Cute cats are popular on the internet but what about wild cats? Cats Protection needs animal lovers to adopt feral felines. Your brief is to use the existing charity mechanism and appropriate media to find owners who will adopt these self-reliant and not-so-cuddly ‘mousers’ in towns and the countryside.
In your first semester, all MA and MSc students participate in London Agency Week: four days of visits to some of the biggest and best digital marketing and advertising companies in the world, like AMVBBDO, where top executives unpack case studies around global brands and prestigious clients.
In semester two, all students attend London Agency Week, where they visit some of the leading creative digital agencies like SapientNitro, meet account managers and explore emerging trends in UX. MSc students receive additional mentoring with SEO agencies like Found in London and content connectors MediaCom in Birmingham.
Students receive up to £200 reimbursement for their travel and accommodation expenses but are liable for any costs over and above their allowance.
At our most recent agency week students visited SEENIT, a break-through agency in UGC video marketing, to learn what it takes to run a start-up. Watch the video below to see what they got up to:
The Future Media: Pro courses directly answer the industry call for “T-skilled” workers in the creative media industry, (Skillset. Strategic Skills Assessment for the Creative Media IndustryLondon. 2009: 20). Here professional employability is defined by proficiency across disciplines and specialist expertise within them.
Typically, Future Media: Pro graduates at work are delivering multichannel digital campaigns for their agency clients but their choice of MA or MSc award instruction, final Masters-by-Practice project and continuing professional development plans direct them towards specialist ends of the agency spectrum:
“I currently work at a Chinese digital agency. My role involves internal and external communications and assisting the social media and technical teams. Future Media was a great way to further my undergraduate degree and put the theory I’d learned into practice.
Being immersed in the latest technology, techniques and innovations helped prepare me for the competitive job market and equipped me with the skills needed for my role.”
Placement activities on the course range from the collaborations you share with our industry partners in your assignments to actually working for clients that the university introduces you to as part of the programme.
In your assignments, you’ll find yourself taking various briefs from your tutors, clients looking after brands and agency strategists and planners who run respected accounts. You’ll be taught how to use the tools of the trade and expected to deliver your work to industry standards. Sometimes your placement activities will take the form of a brief only and at other times you may find yourself on projects where you are heavily involved with your client and hold regular milestone reviews of your progress.
By the end of the programme you are able to demonstrate professional proficiency across the sector as well as expertise in your specialism and you’ll be channelling this into your three-month Final Major Project. This is where most of our students develop employment-orientated relationships with the mentors of their choice. It’s these kind of relationships that build valuable professional contacts, promote networking across the industry and often lead to internships and eventually jobs for our students. You will be encouraged to engage with industry professionals throughout the programme and your tutors will make every effort to introduce you to contacts across the digital marketing and advertising and sector.
OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.
It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.
In addition to delivering specialist lectures and hosting field trips our industry partners get involved in structuring your course, updating the content as the digital landscape evolves and helping to frame your assignment briefs.
These partnerships include some impressive industry players and you should take time to explore what it is that they do in this highly creative environment of innovation and communication:
SapientNitro describes itself as “a new breed of agency for an always-on world… SapientNitro is redefining how stories are told across brand, digital and commerce”.
ThinkJam represents some of Hollywood’s biggest studios and markets their movies globally. Since 2004 they’ve delivered nearly 2,000 campaigns for the clients who range from famous film makers to global publishers, distributors and celebrities.
AMV was named ‘most successful agency in the UK’ by the advertising industry’s leading creative professional association the D&AD as well as ‘Creative Agency of the Year’ at the 2016 Creative Circle Awards and ‘Agency of the Year’ at the British Arrows Awards. AMV’s client list is epic.
Other top agencies we work with include FOUND, MediaCom, Red Bee Media, UNRULY, Chapter, Hunterlodge, BBC Creative, Bulb, Nimbletank, Ogilvy One and Lambie-Nairn.
Past graduates of the course have gone straight into full-time employment and their own successful digital ventures. UK and international students have secured roles as varied as designers, digital campaign managers, UX managers, account managers, innovation executives and SEO specialists.
Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.
The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.
Our international pages contain a wealth of information for international students who are considering applying to study here, including:
Future Media: Pro is defined by the diversity of its students and their continuing professional development in a constantly evolving global media landscape. A wide representation of cultures are represented in our graduates: Europe, Middle East, Africa, Russia, India, Asia Pacific and the Americas We know that our nations and cultures give us contexts and we leverage these by building shared experiences and values in all our interests and communications. Channels for communicating with audiences face constant disruption, as a global marketing student you will learn how to define the message and chose the channel to achieve maximum effect.
In their final major projects, many Future Media: Pro students use this disruption as a sandpit of real-world-risk to develop their own professional expertise and monetise their proficiency: Students from India and Russia have worked with viral ad giants Unruly to look at optimising campaigns in their own territories; similarly, students from Africa and China have worked with SEO experts MediaComm on developing mobile search campaigns and buying apps in their home nations while students from Europe, the Middle East and the Americas have worked with top agencies like AMVBBDO, Ogilvy One and OMD on innovative FMCG and communications campaigns using emerging technologies in culturally appropriate deployments. In every case, students build a portfolio of practice to showcase their skill-set at the cutting edge of a highly competitive job market.
International students who have a serious interest in studying with us but who perhaps cannot meet the direct entry requirements, academic or English, or who have been out of education for some time, can enter Birmingham City University International College (BCUIC) and begin their degree studies.
BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to achieving a Bachelor’s degree from Birmingham City University.
The New Technology Institute (NTI) is a part of Birmingham City University's City Centre Campus at University House.
We help you learn a specific discipline such as digital marketing, programming or art and put that discipline into practice by offering flexible teaching space, dedicated development studios and open access work areas for group projects, as well as course-specific facilities.
All our staff are professional, qualified academics with decades of award winning experience in the digital entertainment, marketing and advertising sectors. Their expertise and continuing professional practice cover every aspect of the industry from the creative production of content to the optimising of trends and from the exploitation of emerging technologies to defining the most appropriate methodologies for the ultimate marketing mix.
Wai is a Senior Lecturer in Digital Marketing and Future Media and has 10 years’ industry experience working at leading agencies such as MediaCom (WPP) and Universal McCann.
Her media career began in 2008 as a Digital Media Assistant whereby she gained fundamental experience in digital media planning and implementation for clients across digital communication channels such as Display, PPC, VOD, Social and Mobile.
During her media career, she has been appointed Senior Digital Strategist and Associate Director where she has fulfilled a leading role in providing clients with a long term digital communications strategy to execute and deliver.
Wai’s digital media experience spans across many sectors including Retail, Travel, Automotive, Finance, FMCG, Charity, Healthcare, Leisure and Education.