International Marketing (Top-up) - BA (Hons)

UCAS Code:
Full Time (1 Year)
September 2017

Your programme will help you to develop specific marketing and business knowledge, as well as a host of transferrable skills that’ll enhance your employability prospects.

The course will prepare you for a career in marketing in an international context, equipping you with the practical skills required to make an immediate and long-term impact in the industry.

What's covered in the course?

Through your programme, you’re encouraged to recognise different types of information and resources, to develop your ability to question the validity of that information and to recognise the importance of different resources to help develop your knowledge.

Alongside key skills in targeting, strategy and enterprise development will be transferrable skills in people management, critical analysis and communication. 

Why Choose Us?

  • You will learn key marketing skills, preparing you for employment.
  • The use of live client projects will help sharpen your skills, build your contacts and prepare you for your future career.
  • You will study in our state-of-the-art Curzon Building, part of our City Centre Campus. 

This course is subject to approval

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Open Day - 19 November 2016

Our next University-wide Open Day will take place on Saturday 19 November 2016. Come along to find out more about our courses and see our facilities.

Register now

This course is open to International students

Birmingham City Business School

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Visit our School site for more student work and extra information.

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Entry Requirements

We accept a range of qualifications, the most popular of which are detailed below.

Typical Offers

Foundation Degree

Required grades/ points 240 credits of appropriate prior learning must be achieved (120 credits at level 4 and 120 credits at level 5) and minimum of 55% overall must be achieved.
General information on subjects/grades required for entry: Must be in a relevant subject area.


ABE Advanced Diploma

Required grades/ points At least grade B in two modules.
General information on subjects/grades required for entry: Must be in a relevant subject area.


Higher National Diploma (HND)

Required grades/ points Overall Distinction profile for external applicants; Merit profile for Franchise applicants.
General information on subjects/grades required for entry: Must be in a relevant subject area.


GCSE GCSE English Language and Maths at grade C or above. Must have been achieved at the point of enrolment. Equivalent qualifications will be considered.
View Equivalent GCSE Qualifications that will be considered
England, Wales and Northern Ireland
City and Guilds Level 2 Certificates Pass Adult Numeracy / Adult Literacy. Considered in lieu of GCSE mathematics or English language at grade C. Must have been achieved at the point of enrolment.
Functional Skills/ Essential Skills level 2 Pass Maths / English. Considered in lieu of GCSE mathematics or English language at grade C. Must have been achieved at the point of enrolment.
Key Skills level 2 Pass Application of Numbers / Communication. Considered in lieu of GCSE mathematics or English language at grade C. Must have been achieved at the point of enrolment.
Irish Leaving Certificate (Ordinary Level) AAABBB or BBBBCC Must include Mathematics and English language. Required at the point of enrolment.
Scottish Intermediate 2 Only acceptable with Advanced Higher. Must include Mathematics and English language. Required at the point of enrolment.
Scottish National 5 Only in certain circumstances. Must include Mathematics and English language. Required at the point of enrolment.
EU / International students
EU/Non-EU (International) Qualifications Requirements 2017/18
IELTS 6.0 overall with 5.5 minimum in all bands

The UCAS tariff has changed

If you're considering applying for this course to start in September 2017 onwards, it's important to know that the UCAS tariff system has changed.

UCAS tariff points – the points system most universities use to compare different qualifications – has introduced a new system on how points are calculated. This will be different to what you may have seen if you have applied or looked at undergraduate courses previously.

More about the new tariff

UK or EU students

Award Start Mode Duration Fees
BA (Hons) Sep 2017 FT 1 Year £9,250 per year Apply via UCAS

International Students

Award Start Mode Duration Fees
BA (Hons) Sep 2017 FT 1 Year £12,000 per year Apply via UCAS

The University reserves the right to increase fees broadly in line with increases in inflation, or to reflect changes in government funding policies or changes agreed by Parliament.

Guidance for UK/EU students


UK and EU students applying for most undergraduate degree courses in the UK will need to apply through UCAS.

The Universities and Colleges Admissions Service (UCAS) is a UK organisation responsible for managing applications to university and college.

Applying through UCAS
 Register with UCAS
 Login to UCAS
 Complete your details
 Select your course
 Write a personal statement
 Get a reference
 Pay your application fee
 Send UCAS your application

Non-EU (International) students

There are three ways to apply:

1) Direct to the University

You will need to complete our International Application Form and submit it together with scan copies of your original academic transcripts and certificates.

2) Through a country representative

Our in-country representatives can help you make your application and apply for a visa. They can also offer advice on travel, living in the UK and studying abroad.

3) Through UCAS

If you are applying for an undergraduate degree or a Higher National Diploma (HND), you can apply through the UK’s Universities and Colleges Admissions Service (UCAS).

You can request a printed form from your school or nearest British Council office. You will be charged for applying through UCAS. Birmingham City University’s UCAS code is B25 BCITY.

Additional costs

There are no compulsory additional costs or charges associated with studying on this course. While you may choose to purchase personal copies of text books, all our key text books are available from our library or online (subject to normal library loan and online access arrangements).

Based on the past experience of our students, you might find it helpful to set aside about £50 for each year of your studies for your personal stationery and study materials. All our students are provided with 100 free pages of printing each year to a maximum total value of £15.

Your personal statement

Your personal statement is a highly important part of your application. It gives you a crucial opportunity to say why you’re applying and why the institution should accept you.

Here are the key areas you’ll need to address:

Course choice

Why does this course appeal? What areas are of particular interest?

Career plans

If you have a specific career in mind, say how your chosen course will help you pursue this goal.

Work experience

Mention any work that is relevant to your subject, highlighting the skills and experience gained.

School or college experience

Highlight skills gained at school/college, eg summer schools or mentoring activities.

Non-accredited skills or achievement

eg Duke of Edinburgh Award, Young Enterprise scheme.

You should also mention your future plans – if you’re planning to take a year out, don't forget to give your reasons. Talk about any subjects you’re studying that don’t have a formal assessment and any sponsorships or placements you’ve applied for. And don't be scared to add in details about your social, sports or leisure interests.

Get more information on writing personal statements.

This course is not available part-time

Got any questions?

Search our Frequently Asked Questions for a range of information about our courses and studying here.

Loans and Grants

Financial Support

We offer further information on possible undergraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.

Year One

Strategic Marketing, Management and Planning

You will develop a strategic marketing plan to support corporate and marketing objectives, and distinguish marketing management techniques to successfully implement and evaluate the strategic marketing plan.


You will analyse and classify an organisation’s current e-business strategy, identifying their strengths and weakness when compared to their direct competitors. 

Emerging Themes

Marketing professionals operate in an increasingly complex and interrelated environment, so in order for you to negotiate this, our Emerging Themes module will enable you to examine, in detail, the relationship between marketing decisions and the wider society. 

Cross Cultural Behaviour

On this module you will demonstrate an in-depth analysis of key factors influencing consumer behaviour, as well as assessing the impact of consumer differences on marketing decisions. 

International Marketing Planning

The international marketer faces numerous challenges that require detailed understanding of global business environment, in order to make complex marketing decisions.  This module will explore a range of international marketing topics that will enable you to appreciate the multifaceted nature of cross-border marketing decisions, as well as the important role of marketing strategies within international businesses.

Optional Modules

The following optional modules are all worth 20 credits each:

  • Contemporary Advertising
  • Public Relations and Corporate Reputation 

Marketing education is all about enabling students to develop their analytical, critical reasoning and creativity skills.

We will ensure you gain these attributes through a range of learning and teaching methods, including live clients, practice-based case studies and the use of our Virtual Learning Environment (VLE), which will be used to support all modules.

Assessments will be linked to industry, utilising a variety of methods and making sure you gain the skills you’ll need to succeed in the industry. The use of live client projects will help sharpen your skills, build your contacts and prepare you for your future career.

Student stories

Dana Le

Business Start-up

Dana Le was studying Hotel Management in Switzerland when an internship in the field of hospitality and events made her realise her interest in Marketing. She decided to change direction and came to Birmingham City University to develop her knowledge with a top-up course. After graduating, she intends to go on to study a Master's degree before starting her own wedding and party planning business. She has been impressed by the support of the tutors, the Centre for Academic Success and the opportunities that the University has provided.

Study and work abroad

If you are interested in undertaking part of your studies abroad, the Erasmus scheme may be of interest to you. It allows higher education students to study for part of their degree in another European country.

It is open to undergraduates in their second year (or above) and offers a unique opportunity to enhance your CV and experience new cultures. If you study with us you will have access to an Erasmus co-ordinator, who can provide information about which institutions we have links with.

Find out more

Further Study

Upon graduating, you could continue your progression with a Master’s degree.

Enhancing employability skills

In addition, you could gain first-hand experience with the Link Marketing Agency, our voluntary, student-led agency which provides you with the chance to work with a wide variety of clients.

You could also gain paid work through our OpportUNIty scheme, which enables students to work in a number of different University departments, building skills and earning money alongside their studies.


OpportUNIty Student Ambassador

OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.

It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.


BCU Graduate+

Through our courses we give you the skills and experience needed to get a head start when applying for jobs. But we offer something extra too – Graduate+.

Our unique programme gives you the chance to develop valuable skills outside of the more formal classroom learning. We award points for Graduate+ activities (including firewalking!) and these can be put towards a final Graduate+ award.

More about Graduate+

International Students

Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.

The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.

Our international pages contain a wealth of information for international students who are considering applying to study here, including:

Studying in the UK is better

Overseas students studying in the UK are happier and have a better learning experience compared to those studying in other countries.

The International Undergraduate Students: The UK's Competitive Advantage report asked 365,754 international students studying outside their home country to give their feedback on what it's like to study in this country. And the UK scored top in every aspect.

So if you're looking at studying with us, you'll be making a good choice.

Overall measures: ranked positions
Undergraduate 2014 2014 2014 2013 2014
Recommendation 1 4 3 5 2
Overall satisfaction 1 4 3 5 2
Arrival overall 1 2 4 5 3
Learning overall 1 4 3 5 2
Living overall 1 2 5 3 4
Support overall 1 4 5 3 2

Birmingham City University International College (BCUIC)

International students who have a serious interest in studying with us but who perhaps cannot meet the direct entry requirements, academic or English, or who have been out of education for some time, can enter Birmingham City University International College (BCUIC) and begin their degree studies.


BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to achieving a Bachelor’s degree from Birmingham City University.

Learn more about BCUIC

Popular home countries

Our students come from around the world but our international marketing course is most popular with international students from:

Curzon facilities eatery
Curzon facilities staircase
Curzon facilities student hub

Our Facilities

We are constantly investing in our estate and are currently in the process of spending £260 million on new learning facilities.

The Curzon Building

This course is based at our City Centre Campus – and specifically The Curzon Building, alongside other Social Sciences, Law, Business and English students.

The £63m building offers students a unique social learning space, including a dedicated student hub incorporating student support services, in the heart of Birmingham’s Eastside development.

The Business floors house an extensive number of IT facilities, breakout areas, and specialised rooms. The Marketing Link Agency is designed to replicate a modern marketing firm, allowing students to get real-life experience of working in the marketing sector. There is also the City Trading Room, which features state of the art stock market tracking equipment, keeping you up to date with all the financial comings and goings of the London Stock Exchange and Wall Street.

The Curzon building is also conveniently close to Birmingham’s business and financial centre, allowing for strong links between your studies and the real world.

The Curzon Building also features:

  • An impressive new library with access to over 65 million full text items and stunning views of Eastside City Park
  • Your Students’ Union which is located in a beautifully restored 19th century pub, The Eagle and Ball
  • A modern 300-seat food court with space to study and socialise
  • Brand new, accessible IT facilities with full Office365 for all students for free
  • Shared facilities with the wider campus including the recently opened Parkside Building and Millennium Point


Our staff are at the top of their field, regularly publishing research and maintaining links with successful businesses across the globe. They use their strong industry connections and memberships to bring you invaluable opportunities and introduce you to industry professionals.

Nicola Gittins Profile Picture July 2016

Nicola Gittins

Senior Lecturer in Marketing Communications

Nicola Gittins is a Senior Lecturer in our marketing programmes, with an interest in digital marketing and marketing communications, who combines over 15 years' professional industry experience with many years experience of teaching marketing.

UK prospective students:

UK enquiry form

+44 (0)121 331 5595

EU / International prospective students:

International enquiry form

+44 (0)121 331 5389

Already applied?

Email the applications team

+44 (0)121 331 6295