Media and Communication (Event and Exhibition Industries) - BA (Hons)

UCAS Code:
Full Time (3 years)
September 2017

This undergraduate events course balances media production skills with the all-round ability to effectively produce and manage events and exhibitions. The course provides specialist learning in all aspects of the events industry, forming an ideal background if you wish to develop your studies by progressing on to the MA Events and Exhibition Management course.

We enjoy excellent connections with local and national event and exhibition organisations as well as with Birmingham-based events companies. The level of collaboration helps our students when they are searching for media production jobs, with a number of our graduates going on to set up their own events companies and work for a variety of big names such as the NEC Group.

What's covered in the course?

  • Our events and exhibitions degree course encourages you to take creative risks and be a 'thinking' media worker, able to adapt to a fast-moving industry and confidently lead change.
  • We nurture your creativity by giving you the opportunity to develop and produce your own event for a real-life client in a professional context, which ensures you are able to put theory into practice.
  • You’ll learn all aspects of the events and exhibitions industry while developing your own management and production skills.
  • With strong links to many influential media organisations, this course offers an industry-relevant blend of production, theory and professional studies.
  • Recent students have gained invaluable experience, knowledge, insight and contacts through industry placements.

"This course reflects the ever changing world of events management and covers existing industry practice as well as new, evolving industry initiatives." Media and Communication student

Why Choose Us?

  • We are the only institution in the West Midlands to offer 'Events and Exhibition Industries' as a specialist pathway within a Media and Communications degree.
  • Visiting guest speakers and lecturers from within the industry regularly hold master class sessions to enhance and enrich your learning.
  • Our staff are established events and media professionals with many years’ experience of working in the industry. Events teaching staff still work professionally for a wide range of clients.
  • Creativity and innovation in event production and management lie at the core of the course, encouraging you to develop your own individual portfolio of work.

This course is subject to approval

Student ambassador helps Open Day visitor

Open Day - 19 November 2016

Our next University-wide Open Day will take place on Saturday 19 November 2016. Come along to find out more about our courses and see our facilities.

Register now

This course is open to International students

Birmingham School of Media

Discover the Birmingham School of Media

Visit our School site for more student work and extra information.

Visit the School website

Where our students go

Our students have gone on to work with companies such as:

  • The NEC
  • The Malaysian Government
  • Independent Event Management

And in jobs such as:

  • Events Assistant
  • Events Producer
  • Managing Director

Entry Requirements

We accept a range of qualifications, the most popular of which are detailed below.

UK students

Applicants will also need a good portfolio to bring to interview at an Applicant Visit Day. See Portfolio Guidance on the 'How to apply' tab.

At the point of application, you must have GCSE at Grade C or above in English Language. Equivalent qualifications will be considered.

112 UCAS tariff points from A Level

Typical Offers
UK Qualification Requirements 2017/18
GCE A Level/ AS Level BBC at A-Level excluding General Studies and Critical Thinking (112 UCAS points) - does not accept points from A/S Levels
Access to Higher Education Diploma Pass overall with 60 credits, 45 at Level 3 and 15 at Level 2, including merit or higher in 18 credits at Level 3
BTEC National Diploma (12-units not including early years) D*D* or can be combined with other level 3 qualifications to achieve a minimum total of 112 UCAS points
BTEC Extended Diploma (18-units not including early years) DMM (112 UCAS points)
BTEC Subsidiary Diploma/ National Award (6-units not including early years) Combined with other level 3 qualifications to achieve a minimum total of 56 UCAS points
International Baccalaureate Diploma 14 points overall
Irish Leaving Certificate 112 points, including 4 higher level passes
Scottish Higher/ Advanced Higher 112 points, including 3 higher level passes
Welsh Baccalaureate (core plus options) Pass plus grades BB at A-Level (or equivalent qualifications) combined with other level 3 qualifications to achieve a minimum total of 112 UCAS points
Other qualifications
If you have a qualification that is not listed in the table please refer to our full entry requirements on UCAS.

Further guidance on tariff points can be found on the UCAS website.
EU/International students
EU/Non-EU (International) Qualifications Requirements 2017/18
IELTS 6.5 overall with 6.0 minimum in all bands
International Baccalaureate Diploma (or equivalent, including internationally accredited Foundation courses). 14 points overall
Country-specific entry requirements and qualifications.


International students who cannot meet the direct entry requirements can begin their degree studies at Birmingham City University International College (BCUIC).

The UCAS tariff is changing

If you're considering applying for this course to start in September 2017 onwards, it's important to know that the UCAS tariff system is changing.

UCAS tariff points – the points system most universities use to compare different qualifications – will be introducing a new system on how points are calculated.

More about the new tariff

UK or EU students

Award Start Mode Duration Fees
BA (Hons) Sep 2017 FT 3 years £9,250 per year Apply via UCAS

International Students

Award Start Mode Duration Fees
BA (Hons) Sep 2017 FT 3 years £12,000 per year

The University reserves the right to increase fees broadly in line with increases in inflation, or to reflect changes in government funding policies or changes agreed by Parliament.

Guidance for UK/EU students


UK and EU students applying for most undergraduate degree courses in the UK will need to apply through UCAS.

The Universities and Colleges Admissions Service (UCAS) is a UK organisation responsible for managing applications to university and college.

Applying through UCAS
 Register with UCAS
 Login to UCAS
 Complete your details
 Select your course
 Write a personal statement
 Get a reference
 Pay your application fee
 Send UCAS your application

Non-EU (International) students

There are three ways to apply:

1) Direct to the University

You will need to complete our International Application Form and submit it together with scan copies of your original academic transcripts and certificates.

2) Through a country representative

Our in-country representatives can help you make your application and apply for a visa. They can also offer advice on travel, living in the UK and studying abroad.

3) Through UCAS

If you are applying for an undergraduate degree or a Higher National Diploma (HND), you can apply through the UK’s Universities and Colleges Admissions Service (UCAS).

You can request a printed form from your school or nearest British Council office. You will be charged for applying through UCAS. Birmingham City University’s UCAS code is B25 BCITY.

Portfolio Guidance

We would like you to bring along some of your work which demonstrates your abilities and interest in the media. This will provide valuable support for your application and enable tutors to make a prompt decision. However, do not worry if the work you bring is not media-related as we are also looking for potential, creativity and enthusiasm.

We require you to bring the following:

An example of written work

(e.g. an academic essay or report. This does not have to be media-related) 

An example of your interest in the media

(e.g. details of any work experience you have undertaken in the media industry or a media-related hobby)

An example of any practical media work

(e.g. a video, website, article, some design work, radio work, photography or scripts you have produced)

Please ensure that any work you bring along is clearly labelled with your name and UCAS number.

Please note:

  • You may bring your portfolio on a memory stick providing the memory stick itself is well marked with your name AND the work on the memory stick is organised into a folder labelled ‘Applicant Day’.
  • Photographs MUST NOT be submitted on memory stick; all photographs must be printed and brought in to the Applicant Day as part of your portfolio.

Additional costs

Our courses include activities such as performance, exhibitions, field trips and production of works or artefacts which may require you to purchase specific equipment, instruments, books, materials, hire of venues and accommodation, or other items. Many of these activities are essential and compulsory parts of your learning experience.

The link below gives you an estimate of the possible costs associated with key activities on specific courses. Please bear in mind that these are only estimates of costs based on past student experience and feedback. The actual costs could vary considerably (either greater or lower than these estimates) depending on your choices as you progress through the course.

All our students are provided with 100 free pages of printing each year to a maximum total value of £15.

Find additional costs for your course

Your personal statement

Your personal statement is a highly important part of your application. It gives you a crucial opportunity to say why you’re applying and why the institution should accept you.

Here are the key areas you’ll need to address:

Course choice

Why does this course appeal? What areas are of particular interest?

Career plans

If you have a specific career in mind, say how your chosen course will help you pursue this goal.

Work experience

Mention any work that is relevant to your subject, highlighting the skills and experience gained.

School or college experience

Highlight skills gained at school/college, eg summer schools or mentoring activities.

Non-accredited skills or achievement

eg Duke of Edinburgh Award, Young Enterprise scheme.

You should also mention your future plans – if you’re planning to take a year out, don't forget to give your reasons. Talk about any subjects you’re studying that don’t have a formal assessment and any sponsorships or placements you’ve applied for. And don't be scared to add in details about your social, sports or leisure interests.

Get more information on writing personal statements.

This course is not available part-time

Got any questions?

Search our Frequently Asked Questions for a range of information about our courses and studying here.

Loans and Grants

Financial Support

We offer further information on possible undergraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.

Year one

Modules include:

Researching the Media and Communication
40 credits

This module is compulsory for all Media students and will provide you with a theoretical understanding of media texts and audiences.

Introduction to Media Contexts and Practice: Event and Exhibition Planning
20 credits

This production module will provide you with the basic knowledge, skills and attributes you’ll need to become an event manager. The module will introduce you to the conventions and current practices of the events and exhibitions industry, helping you to understand the main factors that need to be considered when planning a successful event.

Introduction to Media Contexts and Practice 2
20 credits

You will choose one of the following:

  • Multiplatform Journalism
  • Music Industry Landscapes
  • Television Production
  • Introduction to Web Development
  • Understanding Public Relations
  • Radio Production
  • Visual Communication 
  • Photography Skills
Professional and Academic Development
20 credits

This module is also compulsory for all Media students. It includes study skills and developing your employability, as well as a two-week placement in your first year.

Media Festival
20 credits

In this collaborative module you will produce media work around a particular theme.

Year two

Modules include:

Events and Exhibitions in Context
20 credits

This module builds on the knowledge and skills which have been established in Year 1, and apply them to the study of 'orthodox' theory: ideas and concepts that underpin and inform professional practice in today's events industries. If you’re specialising in Events and Exhibitions Management, this module compliments the Year 2 production module and prepares you for Year 3. The module also prepares you for final year dissertations in topics related to events management and the events and exhibitions industries.

You’ll learn through lecture presentations, reading key work in the field, group workshops and case studies. The module has an e-learning site and involves a substantial amount of independent research and online discussion.

Professional and Academic Development
20 credits

You will undertake a three-week media placement. 

Advanced Media Contexts and Practice: Event and Exhibition Production
20 credits

This specialist production module will help you to further develop the skills of event planning and evaluation learned in your first year. You’ll build on these, as well as gain a range of additional practical skills and knowledge which will enable you to stage your very own event.

Option 1
20 credits

In this module you will choose one research option from the following specialist topics:

Gender, Sexuality and the Body; Alternative Lifestyles (Pleasure, Leisure and Taboo); Comedy in the Media and Popular Culture; Race, Ethnicity and the Media; Media and Materiality; Fandoms and Subcultures; Communities if Practice: Culture, Heritage and Space; Film Cultures; Media Censorship and Regulation and Celebrity Culture.

Option 2
20 credits

In this module you will choose one practical option from the following options:

Bi-Media drama; Television Studio; Lifestyle and Branded Media Content; Campaigning and Investigative Journalism; Music, Media and Digitalisation; Digital Content Distribution; Advanced Visual Communication; Music Industry Promotional Practices; Commercial Production for Radio; Radio Documentary; Fashion Photography; Photojournalism and PR Planning and Delivery.

Live/ Collaborative Practice/ Additional Work Placement
20 credits

In this module you will undertake a Collaborative or Live Project, working with students from elsewhere in the University, or work on a real world project. 

Year three

Modules include:

Major Project
60 credits

In this module you will undertake a major project on a subject and approach of your choice. This could take the form of either a dissertation or a practice-based project.

Professional Media Contexts and Practice: Client Based Event and Exhibition Production
20 credits

This specialist production module will provide you with the opportunity to apply all of your previous learning and skills development to a specific event or exhibition in a professional scenario. You’ll develop the key skills to be able to analyse and assess the strategic role of an event for your client and the industry sector.

Option 3
20 credits

In this module you will choose one option from the following topics:

Queer Studies and Popular Culture; Sex, Texts and Activism; Science-Fiction and Fantasy; Understanding Social Media; DIY Music Cultures; Media and Music Heritage and Archives; Affect, Emotion and the Media; Promotional Culture; Transnational Radio Cultures; Cinema and the Psychoanalysis; Creativity in the Media; Technology and Transmedia Storytelling; Media Activism; Media, Crime and Deviance; Global Quality Television and Digital Public Sphere.

Professional and Academic Development
20 credits

To aid your employability, you will also take Professional and Academic Development, which includes career preparation.

You’ll learn through lecture presentations, reading key work in the field, group workshops and case studies.

Reading is a vital part of your undergraduate learning experience and it’s essential to read as often and as widely as possible to help prepare you for a successful professional career in the events and exhibitions industry.

Students will use blogs, create wikis and other interactive media to support their work and self-development.

The course is ideal if you want to start a career in the events and exhibition industry. It provides you with the background knowledge and skills to effectively produce and manage the various types of events found across this dynamic and exciting sector.

As well as learning the theory and methodologies involved in the industry, you’ll have the opportunity to become involved practically in developing, producing and managing your own events, plus working on events offered to you by real clients.

Course breakdown

Year 1

Our first year provides an introduction to organisational methodology in the events and exhibitions industry. You’ll be introduced to the conventions and current practices of the industry, helping you to understand the basic knowledge, skills, attributes and main factors that need to be taken into account when planning a successful event.

The production module is designed to prepare you for organising events in future modules by developing practical skills such as planning and presentation and a professional attitude towards issues such as effective team working and time management.

You’ll also explore topics including budget awareness, logistical event requirements, basic health and safety considerations, and creative themes for events.

During this year, you’ll be required to work to deliver a proposal to a set deadline, with the ability to recognise what constitutes an event or exhibition.

Year 2

In Year 2 you’ll draw up a proposal for an event and then go on and put these plans into practice. You’ll employ a more advanced understanding of event planning and evaluation learned in Year 1, as you’ll be required to select an event that you are realistically capable of staging.

You’ll explore venue requirements, budgetary awareness including budget planning, application of a budget to a live event, and budget assessment and analysis.

You’ll learn through seminars and three-hour lectures, and will participate in group workshops and online activities. You’ll be expected to undertake five hours of directed study per week in teaching weeks and 15 hours during week six (directed study week).

You must be able to reflect on the success of the event/proposal and your own personal contribution to it. This is a vital part of developing your understanding of, and ability to apply, more sophisticated event management techniques.

Year 3

In the third year you will move on to negotiated projects and will be given the opportunity to apply all previous learning and skills development in Years 1 and 2 to a specific event or exhibition in a professional scenario.

Your method of study will become much more independent during the final year, as you’ll be expected to source and identify an external client/organisation and produce a proposal and an event or exhibition that would be beneficial for that client/organisation.

You’ll strengthen your existing skills in areas such as networking, client negotiation, event evaluation, marketing, individual and group pitching and promotion. These skills will help prepare you for your final-year production project module.

Teaching breakdown

38 Time in lectures, seminars and similar MidnightBlue
57 Time in independent study RoyalBlue
5 Time on placement LightSkyBlue

Assessment breakdown

Classroom activities

We pride ourselves on providing real life, hands on experience of working in events underpinned by a sound understanding of the theory behind the work. Students will have the opportunity to work with clients outside of the University in a professional context.

Study and work abroad

If you are interested in undertaking part of your studies abroad, the Erasmus scheme may be of interest to you. It allows higher education students to study for part of their degree in another European country.

It is open to undergraduates in their second year (or above) and offers a unique opportunity to enhance your CV and experience new cultures. If you study with us you will have access to an Erasmus co-ordinator, who can provide information about which institutions we have links with.

Find out more

Trips and visits

As a BA (Hons) Media and Communication student at Birmingham School of Media, you’ll have the opportunity to take part in various trips and visits.

We are the only university that is linked to the NEC Group, allowing you direct access to the UK's most recognised venue. Our graduates are able to gain hands-on experience and career development through job shadowing at the National Exhibition Centre (NEC). We also arrange for guest speakers from the NEC and other industry professionals to visit the university.

Enhancing your employability skills

When you study with us, you will learn the professional perspectives and ideologies underpinning contemporary practices in the Event and Exhibition Industries. We have an innovative approach to employability, providing you with an equal balance of academic and theoretical study of the media and the specialist and transferable skills needed to perform as professionals within the industry.

Studying a Media and Communication degree with us gives you access to the latest, industry-standard equipment, allowing you to work on live briefs set by external clients.

You’ll learn how to communicate ideas effectively and conduct appropriate research, as well as produce supporting documentation needed for the planning and staging of an event.

Our course will develop your knowledge and study skills, to establish an awareness of theoretical frameworks and principles relevant to Event and Exhibition Industries, and other forms of promotional practices in the media industry.

We specialise in preparing you for professional careers both upon graduation and throughout life. Our track record for graduate employment is excellent, with the majority of graduates going into a media-related role. A high number of graduates have gone into producer/director roles, journalism, public relations, web development and freelance/own business.


  • The School strongly believes in the practical application of learning and is fortunate to have very strong links with employers and the media industry.
  • There's a real demand for graduate skills in our city, and many former students have launched their careers here – often as a result of the experience they gained through placements.
  • Students on placements have worked with a wide range of organisations including local event production companies, the NEC Group (including the NEC, ICC, Genting Arena, Barclaycard Arena) as well as producing their own events under a mentor system.
  • Finding and securing a placement is your responsibility but Professional Studies is a key aspect of your course and aims to provide you with support and guidance to help you with the search, and also to make the most of your placement once you are there.
  • Work placement is compulsory for students in Years 1 and 2 and there is a high level of employer engagement with the course to encourage students to develop professional attitudes and practices.

More about our placement opportunities...


OpportUNIty Student Ambassador

OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.

It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.

Links to industry

We have developed an initiative with the NEC called NEC Elite where students apply for freelance positions working at the various sites run by the NEC Group throughout Birmingham. As well as providing valuable work placement experience this also offers students the chance to build their network of industry contacts and acts as a showcase for their talents and capabilities. 


BCU Graduate+

Through our courses we give you the skills and experience needed to get a head start when applying for jobs. But we offer something extra too – Graduate+.

Our unique programme gives you the chance to develop valuable skills outside of the more formal classroom learning. We award points for Graduate+ activities (including firewalking!) and these can be put towards a final Graduate+ award.

More about Graduate+

Graduate jobs

Our Events and Exhibitions Industries course is increasingly being recognised by industry professionals as a valuable start to a career in events. Students have gone on to work in various sectors of the industry.

Trips and visits

As a BA (Hons) Media and Communication student at Birmingham School of Media, you’ll have the opportunity to take part in various trips and visits.

We are the only university that is linked to the NEC Group, allowing you direct access to the UK's most recognised venue. Our graduates are able to gain hands-on experience and career development through job shadowing at the National Exhibition Centre (NEC). We also arrange for guest speakers from the NEC and other industry professionals to visit the university.

International Students

Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.

The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.

Our international pages contain a wealth of information for international students who are considering applying to study here, including:

We are a university with a global outlook. As a student here, you will be part of a vibrant, multicultural community with 23,500 students from over 80 countries.

A combination of globally respected qualifications and first-rate student support means we are a popular choice with international students.

Our International Office won the prize for Outstanding International Strategy at the 2011 Times Higher Education Leadership and Management Awards.

We are committed to providing you with academic and support services in an environment that encourages you to achieve excellence in your studies.

Birmingham City University International College (BCUIC)

International students who have a serious interest in studying with us but who perhaps cannot meet the direct entry requirements, academic or English, or who have been out of education for some time, can enter Birmingham City University International College (BCUIC) and begin their degree studies.


BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to achieving a Bachelor’s degree from Birmingham City University.

Learn more about BCUIC

Parkside and Curzon Buildings

Our Facilities

When you join Birmingham City University, the first thing you will notice is the high standard of our campuses. With an investment of £260 million across our buildings and facilities, we are committed to giving you the very best learning environment to help shape your experience.

Birmingham School of Media is recognised as a key centre of excellence in interactive media training, television production and education by Creative SkillSet, the UK Sector Skills Council for the audio visual industries.

State-of-the-art facilities

You will learn in our state-of-the-art facilities - including the £62m fully-digital Media Centre - located on the City Centre Campus. You will enjoy access to extensive studio and workshop space including four TV studios, six radio studios and broadcast-standard edit suites, as well as cutting-edge equipment and software.

Facilities include the largest TV floor of any university in the UK, a ‘green screen’ and the MILO motion control camera - we are one of just two universities in Europe to offer MILO technology.

Our four broadcast-standard edit suites are based on the industry-standard Avid editing system, used in almost all films and the majority of UK television. Two of the suites are specialised for Audio Finishing and Colour Grading. Our six digital radio studios are all linked an equipped with the best news and production software.

You will have access to our full broadcast-standard dubbing suites, which are based on a multi-layered ProTools desk and can dub both film and TV with up to 120 simultaneous sound sources. We also have an ADR (Additional Dialogue Recording) booth and the ability to record Foley (additional live sound).

The Parkside Building

The Parkside Building has been designed to maximise light and encourage collaboration between artists and students. It is the perfect setting for the workshops and teaching spaces of our design courses, as well as the state-of-the-art media centre for the advanced teaching facilities of Birmingham School of Media.

All this ensures that The Parkside Building offers a first class learning environment and a true central location for students in Birmingham City Centre.

Our Staff

Our teaching staff comprises specialists in their respective fields, including academics and industry professionals, all of whom are perfectly placed to offer a wealth of experience and knowledge. Birmingham School of Media students also benefit from access to high-profile guest speakers from across the industry.

A dynamic community that is responsive to the changing face of the media industry, Birmingham School of Media is the perfect starting point to your media career.

Duncan Sedgwick

Course Director MA Events and Exhibition Management

Prior to joining Birmingham City University Duncan spent over 20 years working in the events and exhibition industry.

Working for a various of clients on a wide range of events he has worked throughout the UK, Europe and in the USA.

Since 1999 Duncan has been a Director of a Midlands-based events production company.

UK prospective students:

UK enquiry form

+44 (0)121 331 5595

EU / International prospective students:

International enquiry form

+44 (0)121 331 5389

Already applied?

Email the applications team

+44 (0)121 331 6295