TEE DMT : Multimedia Technology - BSc (Hons)


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Multimedia Technology - BSc (Hons)

Summary
  • Campus
  • City Centre , Millennium Point
  • Tariff
  • 280 Minimum of two 6-unit or one 12-unit A-Level (GCE or VCE)
  • Duration
  • Full Time: 3 years
    Full Time (Sandwich): 4 years
  • Fees
  • 2012/13 Full Time: £8,200 per year
    2012/13 Full Time (International): £11,200
    2012/13 Full Time (Sandwich): To be announced.

Key Facts

  • Excellent combination of creative and technical thinking, and real-world business preparation – a rare and valuable mix of skills.
  • The University is the West Midlands’ Skillset Media Academy - one of 23 UK academies chosen to help develop a new wave of media talent.
  • Learn from highly experienced practitioners and guest lecturers who offer not only academic expertise, but also business acumen.
  • The study programme covers broad cross-disciplinary areas, which provide students the opportunity to develop in-depth and comprehensive knowledge of digital media technologies that define and create multimedia artefacts, products and services.

Why Choose Us?

  • Creative network opportunities, multimedia events and guest lecturers bring the insights, contacts and the realities of the media world to your studies.
  • Over 1200m² of advanced equipment, including multimedia labs, TV recording studios, Virtual Studio, post-production facilities, and several hundred multimedia stations.
  • Collaboration with BBC Birmingham Big Screen project offers chance to gain invaluable experience (leading recent graduates to full-time employment).
  • Industry links add currency, consistency and colour to your subject, putting you in prime position to take advantage of industrial placements, real-life projects and career opportunities.
Course Outline

The course is aimed at students who wish to pursue a career as media technologists in the growing interactive media industry sector.

The course develops broad cross-disciplinary skills and awareness. In particular, it offers an excellent combination of creative and technical thinking. Students will gain knowledge and skills in web and rich internet application development, animation, 3D-modelling and video production.

The School of Digital Media Technology is committed to maintaining state of the art facilities, especially in the moving image and film. Lecturers include highly experienced practitioners across the disciplines of digital media technology. The programme is also supported by key industry specialists through a programme of guest lectures.

Course Structure

The BSc (Hons) Multimedia Technology programme is based around the five themes of industry, production, design, technology and scripting.

The industry theme is intended to provide students with an understanding of the business and financial framework of the media industry, an appreciation of the impact of new technologies and to develop skills for project management and entrepreneurship.

The production theme focuses on the principle features of multimedia design and production including the managerial, technical, and practical processes involved in the production of visual media.

Students exploring the design theme will deal with the principles of design and visual communication, and exploration of the creative process. A significant proportion of the theme is focused on animation and 3D-modelling.

The technology theme examines the principles of analogue and digital technologies associated with the acquisition, processing, storage and transmission of signals associated with audio visual practice, application and system design. Students will also develop knowledge and skills in scripting to produce interactive web and rich internet applications.

Facilities

Modules


Industry Theme
Production Theme
Design Theme
Technology Theme
Scripting Theme

YEAR 1 (Level 4)
Media Industry
15 Credits
Media Design
and Production

15 Credits
Multimedia Design
and Graphics

30 Credits
Media Technology
30 Credits
Multimedia Interfacing
30 Credits

YEAR 2 (Level 5)
Media Industry
15 Credits
Video Production
15 Credits
3D Modelling
and Animation

30 Credits
Media Technology
30 Credits
Authoring Techniques
30 Credits

YEAR 3 (Level 6)
Physical Interaction
15 Credits
Post Production and
Video Enhancement

15 Credits
Media Technology
Project

30 Credits
Digital Image
Processing

30 Credits
Web Server
Applications

30 Credits

Module Descriptions

Year 1

Media Design and Production
This module provides essential knowledge and experience of design methodologies and production tools, within the context of a media production workflow.

Multimedia Design and Graphics
This module introduces fundamental design principles, such as colour, placement, typography and photography. Students explore professional practice, creative process, animation, image creation and manipulation.

Media Technology
This module provides a base-level understanding and practice into technologies supporting digital media and extends the content towards the specific requirements for the associated programme.

Multimedia Interfacing
This module introduces students to design markup, scripting languages and associated authoring environments used in the development of interactive interfaces for Web and multimedia applications.

Year 2

Media Industry
The module explores production management techniques, finance and entrepreneurship in the context of the media industry. The module also develops transferable skills in preparation for the final year project.

Video Production
This module provides video production skills for generating content used in multimedia artifacts. It also introduces you through practical methods to the production workflow used in the creation of video Artifacts.

3D Modelling and Animation
This module provides an understanding of the design and creation of 3D environments in which character animation can be designed and produced for multimedia growth industries including TV advertisements, film, games, virtual reality, virtual books and children’s cartoons.

Media Technology
This module examines electronic systems, computer architectures, media compression technologies, and distribution technologies and networks.

Authoring Techniques
The module provides knowledge and experience of applying scripting to multimedia artefacts for creating rich interaction, dealing with dynamic and external data sources, implementing rich media content and creating online games.

Year 3

Physical Interaction
The module will significantly expand your technical capability and creative horizons by providing knowledge and experience of implementing a range of physical interfaces to connect multimedia artifacts with the real world.

Post Production and Video Enhancement
The module provides an understanding of post-production techniques for digital media production. The creation of graphical elements; either composites of real images or combinations of completely original imagery.

Media Technology Project
The final year project provides an opportunity to develop in-depth knowledge and skills in a specialist area relevant to the course. Students will demonstrate their ability to manage activities and resources to solve problems, to generate, implement and report on solutions, resulting in an academic paper and possible artefact.

Digital Image Processing
The focus for this module will be on the acquisition, storage and manipulation of digital images, with key points of image restoration, segmentation, analysis and recognition all explored. It is intended to prepare you for future work on digital image processing and other advanced digital media.

Web Server Applications
Web application development can often be characterised by an ad hoc approach, lacking formalised development methods. Within this module you will be introduced to concepts, techniques, and tools for the systematic development of web applications.

Additional Activity

Scholarships and Awards

All students on this course have the opportunity to be nominated by staff for the faculty’s annual Prize Winners Ceremony. Students are put forward by their course teams based on merit, performance, achievements, dedication and commitment. Recent winners can be seen below:

Anthony EmeryAnthony Emery

Course : BSc (Hons) Multimedia Technology
Scholarship : Rowlinson Scholarship
The Rowlinson Scholarship is awarded each year by the Faculty on behalf of the Rowlinson Trust. It is awarded to a first-year undergraduate student who has previously attended secondary education in Birmingham, and who achieves the best average marks over the year.

Greg PriceGreg Price

Course : BSc (Hons) Multimedia Technology
Faculty Award: TEE Outstanding Achievement Prize for Digital Media Technology
The TEE Outstanding Achievement Prize was awarded for the best overall performance on a degree course within the school of Digital Media Technology.

Placements

Students are encouraged to further enhance their career prospects by including an industrial placement in their course. This takes place after the second year of study and extends the course duration to four years.

As well as providing the workplace experience sought by many employers, a placement provides an invaluable opportunity for students to further develop their practical expertise, earn money and try out a potential career path. The Faculty’s placements team supports students throughout the placement process.

Assessments

A range of assessment methods is used throughout the course including continuous assessment, in-class tests, examinations, laboratory exercises and project work. Using these methods, all-round ability will be appraised providing the best opportunity to excel.

Staff

Photo of Andy White BEng (Hons),  MSc, MIET

Andy White BEng (Hons), MSc, MIET

Senior Lecturer

Andy is a Senior Lecturer in the School of Digital Media Technology and Course Director for BSc (Hons) Multimedia Technology. His twenty year career to date follows the opportunities brought about through rapid growth and availability of computing power and the proliferation of the internet and digital media technologies.

With a BEng (Hons) in Electronic and Communications Engineering and a Masters degree in Computer Based System Design, Andy undertook Post Graduate research looking at Analogue Synthesis techniques to attempt a system of synthesis in Analogue electronics. Output from this research was a tool providing the automated generation of system-level architectures using a Genetic Algorithm, a tool made viable through the cumulative computational power of networked PCs.

For the last ten years Andy has worked for Birmingham City University. Initially as a consultant engaging with industry in the area of Internet, Web and Multimedia technology and later as a Lecturer. Today Andy is Senior Member of the Academic Team within the School of Digital Media Technology.

Technology Transfer Consultant

ERDF Funded Project: Regional Innovation Network
1999 – 2001 Birmingham City University
Responsible for engagement with West Midlands Small and Medium Sized Enterprises to identify and provide solutions leading to increased capabilities in the area of Information and Communications Technology to increase competitive advantage.

Researcher

EPSRC Research Funded Project
1995 - 1999 University of Northumbria at Newcastle.
Researcher looking at Analogue Synthesis techniques to attempt a system of synthesis in Analogue electronics similar to the synthesis found in Digital electronics. Output from this research was a tool providing the automated generation of system-level AHDL architectures using a Genetic Algorithm. Project partners included University of Essex and Sony Ericsson.

Your Career

Career Prospects

BSc (Hons) Multimedia Technology graduates have successfully entered the media industry sector working both as freelancers and employees within digital media companies.

Recent graduates have secured employment with local Digital Media Companies including Big Button and Gas Street Works. Graduates have pursued careers in web development, interactive content development, media technology consultancy, corporate training and publishing, e-commerce and multimedia marketing.

Qualification could lead to the following career paths:

  • Website Designer
  • Website Developer
  • Web Analyst
  • Usability Specialist
  • Flash Developer
  • Flash ActionScript Programmer
  • SEO Specialist
  • Account Manager
  • Multimedia Developer
  • IT Support
  • CD-ROM Developer

Graduate Profiles

Greg PriceGreg Price

Course : BSc (Hons) Multimedia Technology
Job Role : Interactive Developer
Company : NERV Interactive Limited

Leon BarrettLeon Barrett

Course : BSc (Hons) Multimedia Technology
Leon must have enjoyed University life - his first job on graduating was right here at the Faculty. And his long-term goal? To get as much industry experience as possible before moving into lecturing in web technology...

Irfan Yasin

Course : BSc (Hons) Multimedia Technology
Irfan must have impressed his tutors here - because it was one of them who recommended him for his first web development job.

Further Study Options

The University has a range of either taught (MSc) or research (MPhil and PhD) postgraduate programmes. Details can be found on the postgraduate section of the website.

Entry Requirements & Applications

Entry Requirements

  • 280 points. Minimum of two 6-unit or one 12-unit A-Level (GCE or VCE)
  • National Diploma with Merit Merit Distinction
  • Advanced Diplomas are accepted
  • AGNVQ overall Merit + GCSE Mathematics C
  • GCSE Mathematics and English grade C or equivalent must be offered  

Application Details

Full Time: Please make your application via UCAS using course code P310

Enquiries

Prospective students from the UK or EU may enquire online by using the Course Enquiry Form or call +44 (0)121 331 5595.

Prospective students from non-EU countries may enquire via the International Enquiry Form or call +44 (0)121 331 6714.

Further Information

For general enquiries, please contact the School of Digital Media Technology as follows:

School of Digital Media Technology
Faculty of Technology, Engineering and the Environment
Birmingham City University
Millennium Point
Curzon Street
Birmingham
B4 7XG

Tel: +44 (0)121 331 5400
Email: enquiries@tee.bcu.ac.uk

If you haven't already, visit the School of Digital Media Technology website for more information.

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