Blessing-Nicole Yanda

Digital Marketing BA (Hons)

While initially hesitant about university, Blessing-Nicole discovered our unique fast-track Digital Marketing degree was perfect for her. Balancing intense studies with freelance social media marketing, this ultimately led to Blessing-Nicole securing a Social Media Marketer role soon after graduating.  

“I’d originally planned not to go to university, until I found a two-year fast-track degree at BCU, meaning I’d finish the summer I turned 20. I was really interested in digital marketing, so I decided to go for it.

It was very intense, as there was a lot to learn, but my tutors were very helpful and always on hand whenever I needed them.

While I was studying, I was working freelance as a Social Media Marketer, building up my portfolio so it would be easier to present when I started applying for jobs. I was lucky enough to secure employment soon after graduating, which is one of my proudest achievements since leaving BCU.

Now, I work part-time as a Social Media Marketer for a company called My Accomplice. I really enjoy my role, as it involves travelling to different places for events like the Cannes Film Festival. I am also studying for a Master’s in Creative Industries at the Academy of Contemporary Arts in Birmingham.

A typical day for me involves sending off emails for brand collaborations, looking over materials and editing them, if necessary, before posting to socials. Then, I get some assignments done. After a busy day balancing work and study, I’ll go home and write music, and create content for my own social media channels.

In the long-term, I plan to go full-time as a Social Media Marketer when I’ve finished my studies.

My course prepared me for my current job by giving me a knowledge of the industry. It was a fast-paced course which set me up for a career in a fast-paced sector.

I think the shift from university to the working world has been quite challenging for me, as it felt like I really had to prove myself, but I simply try hard and just do my best, which is all I can do.

My advice to anyone considering studying my course at BCU would be to be prepared for the hard work. Fast-track courses teach you a lot in a short amount of time, but you get out of it what you put in! If you want to do well, work for it.

To me, I AM BCU means being proud of what BCU stands for and of a university that you came from.”