Dr. Asif Muzaffar

Teaching Fellow

Birmingham City Business School

Email:: asif.muzaffar@bcu.ac.uk

Asif Muzaffar is currently serves as a Teaching Fellow in Operations and Supply chain management at Birmingham City Business School. He has vast teaching and research experience. His research domain includes supply chain integration, dynamic pricing, and marketing-operations interface and supply chain contracts. He has extensively published in renowned academic journals and serves as a regular and adhoc reviewer for many quality journals and conferences.

He is currently serving as a Course leader for Business Administration and International Business Top ups. Moreover, he is an external member of board of studies of a public university in Pakistan.

Areas of Expertise

Qualifications

Memberships

Teaching

Research

Publications

Butt, A and Muzaffar A. (2024). WeChat Gamification: Mobile Payment Impact on word of mouth and customer loyalty. Accepted in Spanish Journal of Marketing.
Butt, A and Muzaffar A. (2023). Augmented reality is the new digital banking – AR brand experience impact on brand loyalty. Accepted in International Journal of Bank Marketing.
Butt, A and Muzaffar, A. (2023). Engaging the customer with augmented reality and employee services to enhance equity and loyalty. Accepted in International Journal of Retail and Distribution Management.
Butt, A and Muzaffar, A. (2022). Travel before you actually travel with Augmented Reality – Role of Augmented Reality in future destination. Current Issues in Tourism, doi.org/10.1080/13683500.2022.2101436.
Butt, A., Ahmad, H., Muzaffar, A., Ali, F., and Shafique, N. (2021). WOW, the make-up AR app is impressive: a comparative study between China and South Korea. Journal of Services Marketing, Vol. 36, No. 1, pp. 73-88.
Bhutta, K., Muzaffar, A., Egilmez, G., Huq, F., Nasir, M., and Warraich, A. (2021). Environmental sustainability, innovation capacity, and supply chain management practices nexus: A mixed methods research approach. Sustainable Production and Consumption, Vol 58, pp. 508-1521 (SSCI Journal, Impact factor 8.921).
Muzaffar, A., Khurshid, A., and Bhutta, K. (2021). Institutional Pressures and Supplier Involvement: A Perspective on Sustainability. Operations Management Research, Vol 14, No. 1, pp. 123-137 (SSCI Indexed, Impact factor 5.950), https://doi.org/10.1007/s12063-021-00181-4.
Muzaffar, A., and Malik, N. (2021). Efficacy of Retailer Rebates and Delayed Incentives. RAIRO-Operations Research, Vol 55 No. 3, pp. 1695-1713 (SCI Indexed, Impact factor 3.04).
Nasir, Malik and Muzaffar, A. (2021). Perceived Needs versus Actual Needs: Humanitarian Emergency Settings Perceived Needs (HESPER) adaptation in post-flood Need Assessment in Pakistan, International Journal of Disaster Risk Management, 59 (1), pp. 10214
Omar, A., Bhutta, K., and Muzaffar, A. (2021). Supply Chain Emerging aspects and Future Directions in the age of COVID-19: A Systematic Review. Uncertain Supply Chain Management. Doi: 10.5267/j.uscm.2021.1.007
Muzaffar, A., Khurshid, A., and Malik, N. (2019). Sustainable Development across the Supply chains: The Missing Link of Socio-Environmental Effect. Sustainable Development, Vol 27 No..7, pp. 976-981, https://doi.org/10.1002/sd.1988.
Shujaat, A., Rashid, A., and Muzaffar, A. (2019). Exploring the Effects of Social Media Use on Employee Performance: Role of Commitment and Satisfaction. International Journal of Human Capital and Information Technology Professionals, Vol. 10, No. 3, pp 1-13.
Muzaffar, A., Malik, N., and Rashid, A. (2018). Retailer rebate mechanisms in two level supply chains. Asia Pacific Management Review, Vol 23 No. 4, pp. 301-309 (ISI Indexed, Scopus Indexed), doi.org/10.1016/j.apmrv.2018.01.001.
Malik, N. and Muzaffar, A. (2019). Social Network Analysis of Army Public School Shootings: Need for a Unified Man-made Disaster Management in Pakistan, International Journal of Disaster Risk Management, Vol 34, pp. 255-264, DOI https://doi.org/10.1016/j.ijdrr.2018.11.024.
Muzaffar, A., Deng, S., and Malik, N. (2020). Contracting mechanism with imperfect information in two-level supply chains. Operational Research: An International Journal. Vol 20, pp. 349–368. DOI 10.1007/s12351-017-0327-4.
16. Muzaffar, A., Deng, S., and Rashid, A. (2016). Non-parametric optimal service pricing: A simulation study. Quality Technology and Quantitative Management, Vol. 14, No. 2, pp 142-155.