UNIVERSITY NEWS LAST UPDATED : 03 JULY 2020
Academics were once judged by their ability to painstakingly research and refine ideas over years, if not decades.
However, now, the pressure to be able to disseminate key ideas quickly to make research relevant by disseminating it quickly to a wider public audience has become paramount.
Centre for Brexit Studies Director Professor Alex de Ruyter has provided analysis and research around what the role of an Academic is now in a ‘fake news’ era, and what the future of the role could be.
In a video shared today, Professor de Ruyter explored the issues around academics having to be adroit and dextrous in their use of terminology to push key ideas forward in an era where anyone, no matter how dubious their credentials, can find a ready audience via the Internet and social media.
Viewers are encouraged to share their thoughts on social media with the hashtag: #CBSNewNormal