So, you want to work in the fashion industry but don’t see yourself as the next big designer? It's essential to consider your career goals and the skills you want to develop when choosing your course, so take a look at the below fashion-related courses and see which one suits your skills the best.
Fashion Branding and Communication
The Fashion Branding and Communication course is designed for creative individuals interested in the visual and narrative aspects of fashion. This program emphasises art direction, styling and visual literacy.
On this course you will learn how to craft compelling brand stories through various media, including photoshoots, magazine production, and fashion films.
The course has a focus on design, creative direction, and media communication. You'll engage in projects that blend design and marketing, working closely with both global and local brands.
Graduates of this course can go on to work in roles such as brand management, art direction, social media content creation, and fashion journalism, amongst others.
The course also offers opportunities to collaborate on industry projects and gain practical experience, which is crucial for building a career in the creative aspects of fashion branding. Previous students worked with global brand SilkFred on a live brief, as well as working on a brand generation campaign for Size? and New Balance.
Fashion Business and Promotion
On the other hand, the Fashion Business and Promotion course is tailored for those who are more interested in the commercial and strategic side of the fashion industry.
This course covers a broader range of subjects, including fashion marketing, public relations, buying, merchandising, event management and trend forecasting. The course is designed to produce graduates who are industry-ready, with a strong understanding of the fashion marketplace. Students have had the opportunity to work directly with Selfridges on a retail 'take-over'.
Students will develop skills in market research, consumer behaviour, and project management. The course also includes a significant focus on professional placements and industry links, helping students gain valuable experience in real-world settings. An example of this is student Georgine Fradgley, who completed a placement at Primark head office.
Graduates of this course can go on to work in buying, influencer marketing, PR, and fashion event management, making it ideal for those looking to enter the business and operational sides of fashion.
Which course is right for you?
If you are drawn to the creative and communicative aspects of fashion, with a desire to craft and manage visual identities and brand stories, then Fashion Branding and Communication might be the better fit. This course is ideal for those looking to enter roles that require a strong sense of design and narrative.
However, if you are more interested in the strategic and commercial aspects of fashion, such as marketing, PR, and product management, then Fashion Business and Promotion may suit you better. This course prepares you for the business side of the industry, offering skills that are crucial for managing and promoting fashion brands in a competitive market.
In summary, your choice should align with whether you see yourself shaping the creative direction of fashion brands or managing their commercial success. Both courses offer strong career prospects but cater to different strengths and professional aspirations.
Fashion and Textile Courses
Find out more about our courses.