What's the difference between our marketing and digital marketing courses?

Choosing the right degree is an important step in shaping your future career. For aspiring marketers, the decision often comes down to selecting between a Marketing degree or a Digital Marketing degree. Each path offers unique advantages, tailored to different career goals and learning preferences. In this blog, we’ll explore the differences between both options to help you determine which degree might be the best fit for you.

Marketing Courses

The BA (Hons) Marketing degree, along with its various pathways like BA (Hons) Marketing with Advertising and Public Relations or BA (Hons) Marketing with Digital Communication, offers a comprehensive and in-depth exploration of marketing principles over three years. This allows students to delve deeper into both traditional and digital marketing strategies, providing a broader understanding of the field. This course also offers an option for students to add an extra year to their course to do a placement year in industry.

A key advantage of the Marketing degree is the detailed knowledge it offers. Accredited by the Chartered Institute of Marketing, the programme covers all core marketing principles, including consumer behaviour, brand management, market research, and strategic planning. Additionally, the flexibility to specialise in areas like advertising, public relations, or digital communication allows students to tailor their degree to their specific career goals.

The course also supports your employability, offering opportunities for year-long placements and hands-on experience through the student-led marketing agency, The Link Agency. The CIM accreditation ensures that the course content is industry-relevant, and students often graduate with exemptions from the CIM Professional Diploma. The comprehensive skill set acquired through these courses opens doors to a wide range of marketing roles, from brand management to market analysis, advertising and beyond.

Find out more about our Marketing Alumni, Jake Newton who is now a CRM Executive. 

Digital Marketing Course

The BA (Hons) Digital Marketing degree is a two-year course designed for those eager to immerse themselves in the digital world. This course is intensive, offering a full degree with teaching condensed over two years, including during the summer term. The course focuses on providing students with the practical skills needed to succeed in digital marketing.

One of the standout features of this degree is its practice-based, employment-led approach. Students have the opportunity to collaborate directly with industry professionals and creative agencies, developing real-world marketing campaigns. Whether it’s using Adobe Creative Cloud or working on projects for high-profile clients like BBC Creative, the hands-on experience gained through this course is invaluable. This degree emphasises creativity, innovation, and the application of digital marketing strategies in real-world scenarios, making it an ideal choice for those who are passionate about the digital world and eager to jumpstart their careers quickly.

Graduates of the Digital Marketing course are well-prepared for roles in digital agencies, content creation, social media management, SEO, and other areas where creative strategy is key. This course is accredited by the Digital Marketing Institute, whilst the programme's intensive nature ensures that students enter the working world with a great portfolio and relevant experience, ready to make an immediate impact. 

Find out more about our Digital Marketing Alumni, David Kenning who is now a Digital Marketing Executive at Sandwell College. 

Which Degree is Right for You?

When choosing between a Marketing and Digital Marketing degree, it’s essential to consider your career aspirations and preferred learning style.

Fast-Paced with a Digital Focus: If you’re eager to dive into the world of digital marketing, creating campaigns, and working closely with creative professionals, the two-year Digital Marketing degree is a fantastic choice. It’s designed for those who want to specialise and enter the workforce swiftly, armed with practical skills in digital tools and strategies.

Broad Marketing Knowledge: On the other hand, if you prefer a more ccourse that covers both traditional and digital marketing, with the flexibility to specialise in various areas or undertake a placement year, the three-year Marketing degree might be better suited to your needs. This path provides a strong foundation in all aspects of marketing, along with valuable industry recognition and placement opportunities.

Both the BA (Hons) Digital Marketing and the BA (Hons) Marketing degrees offer unique advantages, leading to successful careers in the vibrant field of marketing. Your choice should align with your interests, career goals, and the pace at which you wish to enter the professional world. Whether you opt for the two year, digital-focused route or the broader, more traditional path, both degrees are designed to equip you with the skills and experience needed to thrive in today’s dynamic marketing landscape.