Which Marketing course is right for you?

Interested in marketing but need to know which pathway is best for you? Discover your perfect marketing pathway! Explore our marketing courses including Marketing, Marketing with Advertising and PR and Marketing with Digital Communication to find the best course for you.

What do all the pathways have in common?

Before exploring the differences between the courses, it’s worth noting what all the courses share. The three marketing pathways share the same core modules in the first year and provide a strong foundation in the core principles of marketing, including:

• Understanding consumer behaviour: What drives people to make the purchases they do?
• Strategic Marketing Planning: Understand how to build successful campaigns that deliver results and analyse results for further progression
• Practical experience: Each course includes opportunities to work on real world projects, collaborate with businesses, and gain valuable industry insights.  

BA (Hons) Marketing

This is course for you if you want to be a well-rounded or generalist marketer. It gives you a comprehensive overview of the marketing world, without focusing too heavily on one area, so it’s designed to give you broad understanding of the diverse career paths you can follow. With careers like marketing executive, brand manager, or market researcher to name a few. This course leaves the door open for numerous opportunities, the possibilities are endless!

Key topics:

• Brand management – Learning how to create, develop and maintain strong brands.
• Market research – Techniques for gathering, analysing and interpreting data.  
• Market analytics – Using data to measure and optimise marketing performance.
• Marketing strategy – Crafting effective marketing plans and campaigns

BA (Hons) Marketing with Digital Communication 

This course at first glance sounds very similar to digital marketing and while they do share some aspects there are some key differences between the two courses. Marketing with Digital Communication path focuses on combining marketing with communications. Communications involves using different channels to communicate messages to a target audience, this course emphasises storytelling and message delivery. Potential careers may be more digital focused such as: digital content manager, campaign coordinator or communications specialist.

Key Topics:

• Digital Storytelling – Crafting narratives that resonate with audiences online.
• Content creation – Producing multimedia content, including blogs, videos, and podcasts.
• Communication theories – Understanding how people perceive and process messages.
• Digital media tools – Using different software for editing, design, and publishing content.

BA (Hons) Marketing with Advertising and Public Relations 

This course focuses on building brands, creating advertising campaigns, and managing public perception. On this course you will also study promotional strategies and reputation management, public relations (PR) and advertising principles. Potential careers include PR consultant, advertising account executive or even a media planner. 

Key topics:

• Advertising campaigns – Developing and executing creative ad campaigns.
• Media Planning – Selecting the right channels to maximise impact.
• Public Relations – Managing brand reputation and building with stakeholders.
• Crisis management – Handling PR challenges differently.