Dr Nassir Ibrahim

Dr Nassir Ibrahim is a Senior Lecturer in Business Analytics and Associate Course Leader for the largest course in the College of Business, Digital Transformation and Entrepreneurship (BDTE) at BCU. His PhD involved developing a decision support system for Jaguar Land Rover subsequently publishing the findings within high-impact international journals and conferences. He is a trained systems developer and has led various systems development projects via his own consultancy alongside industry projects (KTP). Nassir has created and led systems development modules with transnational education partners in Asia and ran analytics certification boot camps whilst also being involved in course revalidations.

Nassir’s primary research interests are assessing the practical usefulness of data-driven decision-making approaches for businesses, particularly SMEs. He focuses on measuring the usefulness of technology implementation on business performance and develops digital systems to automate aspects of manual decision-making with algorithms by leveraging data.

During the last decade, he has performed leadership roles in outreach and recruitment alongside supervising industry-based postgraduate research projects. He is currently welcoming PhD applications plus collaborators where enquiries can be made directly via e-mail.