Dr Hui Wang

Senior Lecturer in Marketing

Email:: hui.wang@bcu.ac.uk
Phone:: +44 (0) 121 331 5247

Dr Hui Wang joined the Birmingham City University in 2016 as a senior lecturer within the Department of Strategy, Management and Marketing (renamed as Department of Marketing and Leisure Economies). Hui earned a Ph.D. at the University of Portsmouth in 2010 and started his academic career afterwards. From 2010 up to now, Hui lectured at different universities and colleges in the UK. During this period, he has also accumulated a wealth of managerial experience by taking on the role of program manager.

Hui’s research is broadly focused on the role of marketing communications within interactive context, which correspond to the role of social media in interactive communications. Specifically the research explores dimensions of interactivity and their relative effectiveness across different media platforms.

Hui also has interest to work in the area that studies the impact of smart technologies on travel service operations. The main motivation is to reveal the underlying properties of smart technologies such as robot butlers, and exploit them for developing effective service marketing strategies, and further maximising customers’ perceived experiential value.

Additionally, Hui voluntarily acts as a non-executive director of EMSS (Engaged Management Scholars Society) GLOBAL LTD, London, with colleagues, to promote the innovation of Chinese business management theory and creation of management models suitable for China through studying business models and inherent mechanisms of Chinese and European enterprises, and integrating scientific research methods and the wisdom from the historic Chinese culture.

Areas of Expertise

Qualifications

Memberships

Teaching

Research

Postgraduate Supervision

Publications

Journal Article

Wang, H. and Nadda, V. (2015). A Revisit of the Concept of Interactivity and its Dimensions, International Journal of Online Marketing (IJOM), 5(4), 84-109.

Conference Papers

Ma, A. and Wang, H. (2020). A Digital Transformation Model for Legal Practices: Formulation and Testing, paper presented at the ICDTI 2020: International Conference on Digital Transformation and Innovation, Amsterdam, The Netherlands, December 3^rd – 4^th, 2020.

Thorben, H., Wilhelm, L. and Wang, H. (2016), The Impact of Smart Technology on Travel Service Operations in Emerging Economies, paper presented at the 7^th CAMOT Cambridge International Conference, Institute for Manufacturing, Cambridge University (IfM), Cambridge, UK, October 8^th – 9^th, 2016.

Wang, H. (2016), WeChat Red Envelopes – A New Way to Interact, paper presented at Culture and the Creative Economy in Global Context Conference, The China Centre, University of Chester, Chester, UK, February 26-27, 2016.

Wang, H. (2007), Exploring the Contribution of Digital Media within the Development of Marketing Relationships, paper presented at the Portsmouth Business School and Centre for European and International Studies Research, 2^nd Joint Postgraduate Research Student Conference, University of Portsmouth, Portsmouth, UK, May 9-10, 2007.

Wang, H. (2009), Investigation on Interactivity Concept and its Dimensions, the 2^nd Workshop on Strategy and Marketing, Beijing Jiaotong University, Beijing, China, December 5-6, 2009, granted by the Specialized Committee of Enterprise Strategy and Chinese Association for Development Strategy: High Quality Research Paper and Outstanding Presentation.

Book Chapters

Thorben, H., Wilhelm, L. and Wang, H. (2017). Technology-Enabled Experiential Marketing: Promotional Strategies Towards New Service Opportunities, In: V. Nadda, S. Dadwal, and R. Rahimi, Promotional Strategies and New Service Opportunities in Emerging Economies. Pennsylvania: IGI Global.

Wang, H. and Nadda, V. (2014). Interactivity: The Concept and its Dimensions, In: W. Ozuem and G. Bowen, Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities. Pennsylvania: IGI Global.

Rahimi, R., Nadda, V. and Wang, H. (2015). CRM in Tourism. In: N. Ray, Emerging Innovative Marketing Strategies in the Tourism Industry. Pennsylvania: IGI Global.

Grants awarded

Human Resource and Marketing Management (HRMM) Scholar’s Bursary: a conceptual paper entitled “Interactivity and Relational Bonds in Relationship Marketing – A Conceptual Review”, September 2007

(Granted by Portsmouth Business School, University of Portsmouth: £1,500)

Other Academic Activity

External Examiner for MSc Digital Marketing Communications programme, University of Central Lancashire: 2018 – 2022

External Examiner for BA (Hons) Business (HKIT Bilingual) programme, BA (Hons) Business programme and MBA (HKMA bilingual) programme, Wrexham Glyndŵr University: 2018 – 2022

Marketing Consultant for T4 Communications T/A Rightcheck, Coventry University Technology Park: 2018 – 19

Digital content contributorfor Jobber, D. and Ellis-Chadwick, F. (2019) Principles and Practice of Marketing (9^th edition), Write Case Study Multiple Choice Questions: 2019 – 20

Journal Reviewer for Journal of Knowledge Management: 2016

Journal Reviewer for Journal of Enterprise Information Management: 2014