Jingshan Yang
Jingshan is currently finishing her PhD at the University of Sheffield, focused on the sharing economy and its implications for older adults. She is recognised as an Associate Fellow of the Higher Education Academy (AFHEA) and a holder of an MSc from Newcastle University.
Her expertise lies at the intersection of marketing and technology, particularly in sharing economy and digital marketing. With a solid foundation in qualitative interviewing and experimental design, she’s a published researcher and a presenter at international conferences.
Having previously served as a Graduate Teaching Associate at the University of Sheffield, Jingshan brings a dynamic, globally informed perspective to marketing education, underscored by her multilingual proficiency.