Dr Talent Moyo

Lecturer in Sports Business Management

Email:: Talent.moyo@bcu.ac.uk

Dr Talent Moyo completed her PHD in Marketing at Cape Peninsula University in South Africa. She has worked with several football, rugby, and cricket teams in South Africa to enhance their socially responsible marketing practices. She has been involved in research to improve how events in the Western Cape report their social impacts to improve their sustainability. She has published in high impact journals and has presented at several peer reviewed international academic conferences.

Areas of Expertise

Qualifications

Teaching

Research

Postgraduate Supervision

Publications

JOURNAL PUBLICATIONS

Moyo, T., Duffett, R. and Knott, B. 2022. Corporate Social Responsibility in Professional Sport Organisations: A Developing Country Perspective. International Journal of Sport Management and Marketing,22(5/6):444-457
Moyo, T., Duffett, R. and Knott, B. 2022. An analysis of Cause-Related and Social Marketing Strategies in the South African Sport Management Industry. SAGE Open, 12(2):1-13
Moyo, T., Knott B., & Duffett, R., 2021. Exploring the Relationship Between Corporate Social Responsibility and the Marketing Performance of Professional Sport Organisations in South Africa, Sport in Society:1-19
Moyo, T., Duffett, R. and Knott, B., 2020. Environmental Factors and Stakeholders Influence on Professional Sport Organisations Engagement in Sustainable Corporate Social Responsibility: A South African Perspective. Sustainability, 12(11): 4504
Davies, S. E. H. & Moyo, T. 2017. Community Perceptions of a CSR Programme: A Case Study of a Professional Football Club. Corporate Ownership & Control, 14(3):197-203.
Moyo, T., Davies, S. E. H. & Joubert, E. 2015.Corporate Social Responsibility and Organisational Performance of a Professional Football Club in South Africa. Corporate Ownership and Control, 13(1): 610-618.

BOOK CHAPTER

Knott, B., Moyo, T., Hemmonsbey J. Planning and reporting social impacts for tourism events and festivals (Book Chapter). A Research Agenda for the Social Impact of Tourism. 2023 (Approved, awaiting publication).

CONFERENCE PROCEEDINGS

Moyo, T. & Hemmonsbey, J. (2021). Leveraging major sport events using socially responsible marketing approaches to enhance South Africa’s destination brand messages: International Conference on Events (ICE). 16-18 November 2021 (Full Paper)
Knott, B., Hemmonsbey, J. & Moyo, T. (2021). Measuring the contribution of events and festivals to social sustainability: International Conference on Events (ICE). 16-18 November 2021 (Full Paper)
Moyo, T., Knott, B. & Duffett, R.(2021). Sustainable socially responsible business practices and ethical leadership in sport organisations: A study of professional sport organisations in South Africa: International Leadership Association's 23rd annual global conference. Virtual. 20-25 October 2021 (Abstract)
Moyo, T., Duffett, R. and Knott, B., 2020. A Socially Responsible Sport Marketing Framework. Enterprises in the Global Economy under Pandemic. Virtual, Monday 14 December 2020 (Full Paper)
Moyo, T., Duffett, R. and Knott, B., 2020.The conceptualisation of the role of professional sport in achieving sustainable development goals. International Conference on Business and Management Dynamics, Virtual, Friday 2 October 2020 (Full Paper)