Digital Marketing (Level 6 | Top-up) - BA (Hons) *
Currently viewing course to start in 2024/25 Entry.
This BA (Hons) Digital Marketing degree is a course that immerses you in creative, real-world, professional advertising and marketing strategy. It’s a powerful mix where you’ll be working with creative professionals to learn key skills in the fast-paced design industries....
- Level Undergraduate
- Study mode Full Time
- Location Kaplan, Singapore
- Award BA (Hons)
- Start date September 2024
- Fees View course fees
- School School of Visual Communication
- Faculty Faculty of Arts, Design and Media
This course is:
Open to students in Singapore only
Overview
This BA (Hons) Digital Marketing degree is a course that immerses you in creative, real-world, professional advertising and marketing strategy.
It’s a powerful mix where you’ll be working with creative professionals to learn key skills in the fast-paced design industries. You’ll find yourself making simulated advertising campaigns with creative agencies like MØRNING, delivering creative solutions to content-led brands like BBC Creative, or using the Adobe Creative Cloud to produce captivating campaigns, as well as engaging experiences for clients both regionally and nationally.
BA (Hons) Digital Marketing is employment-led and teaches in a practice-based, knowledge applied approach where tutors and industry professionals work with you in lectures and assignments to help you develop both personally and professionally.
What's covered in this course?
You'll engage in practical creative workshops, digital media production, lectures and assignments with your peers, tutors and industry mentors.
Teaching takes place in modern production studios based in Birmingham City Centre where you'll be provided with studio space to complete projects and access to the software you'll need for the duration of the course.
As you progress through the course you will build a knowledgeable skillset that gives you proficiency and creative know-how across disciplines and specialist expertise. Along the way, you'll build a creative portfolio that showcases your work and proves your professionalism; you'll be making and delivering tangible creative media assets for real clients in the real world.
On this course we will seek to help you develop a cultural awareness of the creative industries, cultivate a unique perspective by asking how you can contribute to a new way of looking at the world, establish a disruptive interest in carving out new paths, and gain research skills for exceptional references that illustrate your thinking.
To do this you'll need to understand how the creative industries work, and our BA (Hons) Digital Marketing course has the answers in a rich combination of options and projects.
Accredited By
This course is accredited by:
The course which is taught by industry professionals has provided me with the most up to date digital marketing skills. We have lots of opportunity to apply our knowledge practically through our projects. Over the last two years, I have a built a professional portfolio that has helped land me my first job at a top marketing agency within two months of finishing the course.
Havana Salmon (graduated 2021)
Entry Requirements
Essential requirements
This degree programme accepts a wide range of qualifications, which include:
- Kaplan Diploma in a cognate area with a minimum of 2 years of related work experience1 Applicants admitted to the programme will be required to undertake bridging modules to fulfil the required prerequisite knowledge.
- Local Polytechnic Diploma in a related discipline;
- Other qualifications2 in a related discipline may be considered on an individual basis.
English Requirements
- GCE O-Level English language subject (Grade C6 and above); OR
- IELTS 6.0 or equivalent
- For more information, please click here.
In all cases, the final decision on admission to the programme rests with the University.
1For work experience to be considered, applicants must have been in roles where they are able to demonstrate significant exposure to marketing, advertising or aspects of digital marketing and be able to evidence this via an online portfolio.
2Equivalent to RQF Level 4 and RQF Level 5.
If you have a qualification that is not listed, please contact us.
Fees & How to Apply
Guidance for UK students
UK students applying for most undergraduate degree courses in the UK will need to apply through UCAS.
The Universities and Colleges Admissions Service (UCAS) is a UK organisation responsible for managing applications to university and college.
Applying through UCAS
- Register with UCAS
- Login to UCAS and complete your details
- Select your course and write a personal statement
- Get a reference
- Pay your application fee and submit your application
Personal statement
UK / EU students are required to submit a personal statement as part of their application for this course.*
The personal statement gives you a crucial opportunity to say why you’re applying and why the institution should accept you.
Here are the key areas you’ll need to address:
- Course choice - Why does this course appeal? What areas are of particular interest?
- Career plans - If you have a specific career in mind, say how your chosen course will help you pursue this goal.
- Work experience - Mention any work that is relevant to your subject, highlighting the skills and experience gained.
- School or college experience - Highlight skills gained at school/college, eg summer schools or mentoring activities.
- Non-accredited skills or achievement - eg Duke of Edinburgh Award, Young Enterprise scheme.
You should also mention your future plans – if you’re planning to take a year out, don't forget to give your reasons. Talk about any subjects you’re studying that don’t have a formal assessment and any sponsorships or placements you’ve applied for. And don't be scared to add in details about your social, sports or leisure interests.
Worried about Personal Statements?
If you've got no idea where to start or just want to check you're on the right track, we’ve got expert advice and real examples from our students to help you nail your personal statement. You can even download our ultimate personal statement guide for free.
*Non-EU students are not required to submit a personal statement when applying for this course.
Course in Depth
Level 6
In order to complete this course you must successfully complete all the following CORE modules (totalling 180 credits):
Get to know your market! You will receive a brief with the objective of delivering a market research report that helps to better understand the sector, its existing and potential consumers.
You are the digital media executive at an agency! You’ll work on a global entertainment brand, tasked with developing a digital marketing plan. You’ll need to develop an understanding of a new agency planning methodology and employ its techniques in providing digital only recommendations to support all their digital communications.
You are the creative team! You’ll be delivering a digital content marketing plan and some prototype assets to pitch to your client. This is your chance to showcase your digital marketing expertise and you’ll be using the framework recommended by the Content Marketing Institute (CMI).
The module is an opportunity to learn and critically reflect on the skills of collaboration &/or your own professional practice. The module enables you to create either an interdisciplinary project with students from complementary disciplines or your own self-defined project.
The purpose of the module is to enable you to undertake a sustained, in-depth and theoretically informed research project exploring an area that is of personal interest to you. It is important that we can support you appropriately, so you will be guided towards choosing a research topic which is relevant to your discipline and in which your lecturers have expertise. The outcome may take the form of a written dissertation or a practice-based portfolio.
This course consolidates your own digital marketing expertise through professional practice on a self-defined Final Major Project, which aligns with your individual aspirations. In this, you will choose to write a dissertation or produce a practiced-based portfolio of work that is employment-led.
Learning from industry professionals
Find out more about our inaugural Forward 2020 conference and subsequent events which give students the chance to hear from and network with leaders in the digital marketing industry.
Assessment methods
You'll be assessed in a variety of different ways, including practical project work – both group and individual – in-person presentations, written reports and practical portfolios.
Assessment is embedded into the course, which means your learning experience isn't interrupted by exams; allowing you to concentrate on becoming an effective team member.
Examples of classroom projects
1. Agency: Cake
Cake is a branding and e-commerce agency “founded by retailers for retailers”; they asked BA Digital Marketing students to work on a ‘live’ brief: design a memorable and unique website shopping experience for a top vintage clothing brand.
2. Agency: Givenchy and ghd
These beauty and personal care (BPC) giants worked closely with BA Digital Marketing students to create carefully targeted Social Media campaigns aimed at new Gen Z audiences.
This course is accredited by the following organisation:
Digital Marketing Institute
This BA Digital Marketing course is accredited by the Digital Marketing Institute (DMI). Students who successfully progress to the second year of the course are eligible to complete modules that lead to the industry-recognised award of Certified Digital Marketing Associate.
Employability
Enhancing your employability skills
Workplace simulations and industry standard projects are key pillars in the course content. In addition you’ll be working closely with professional practitioners, top agencies and prestigious clients to develop and deliver your assignments.
You’ll meet and be encouraged to network with visiting specialist lecturers and industry experts and keynote speakers on and off the campus, these professionals frequently work with you and your fellow students as mentors.
Towards the end of your studies, you’ll complete a final major project and this may lead you to working directly with a client. This self-directed professional contact will give you the experience, confidence and freedom to put into action all you’ve learned during your studies. It will also give you a proven track record of professional activity and a portfolio of work to showcase your abilities.
On top of this course specific experience you’ll gain, the University has introduced the BCU Graduate+ programme, which is an extra-curricular awards framework that is designed to augment the subject-based skills that you develop through your programme with broader employability skills and techniques that will enhance your employment options when you leave university. The key components of the award are:
- A personalised approach for each and every student.
- A range of activities that helps you to build Continuing Professional Development points towards completion of your award.
Allied with this course-specific experience you will also have access to a range of support staff and services from the University’s careers service, who can help with:
- Reviewing CVs, covering letters and application forms
- Career planning and decision making
- Preparing for interviews and assessment centres
- Developing portfolios
- Networking with employers
- Advice about self-employment and entrepreneurship
Workplace Simulation
In the summer semester of your first year, you will collaborate with your student peers to put your learning into practice. You’ll be working on a brief with an industry partner to deliver projects that prove your proficiency in the digital marketing sector. This provides an industry-engagement experience, which simulates the workplace; what it is like to work professionally and deal with clients. You will attend regular milestone reviews to keep clients fully informed of your progress.
Past clients have included the BBC and Birmingham 2022 Commonwealth Games.
Graduate stories
David Kenning
Digital Marketing Executive at Sandwell College
“I would strongly recommend joining this course. The course provides an immense level of insight into Digital Marketing, practical experience in assignments and amazing teaching staff who provide years of expertise in this field."
Facilities & Staff
Our creative degrees are housed in the state of the art £62 million Parkside Building, part of our City Centre Campus.
We offer extensive studio and workshop space and cutting-edge equipment such as Vicon 3D (an external tracking motion capture facility) and Gypsy (an exoskeleton-based motion capture system). Both of these systems extend the possibility for production of 3D animation and films.
We offer cutting-edge provision such as digital print centres and Sonny Ross became the first Arts, Design and Media student to master the art of the RISO machine. He has since used this to produce many successful RISO publications including “Rojo & Baxter” which has been a success at various zine and book fairs across the country.
The Parkside Building also offers:
- exhibition space
- digital and analogue photographic facilities and studios
- dark rooms
Our staff
Christopher Morris
Senior Lecturer in Creative Advertising
After graduating from Northumbria University, Newcastle in BA (Hons) Advertising & Graphic Design, Christopher Morris was employed as an Art Director for several London agencies; Lowe Howard-Spink/Horseman Cooke, The Unknown Partnership & D4.
More about ChristopherMike Villiers-Stuart
Senior Lecturer and Course Leader MA Future Media
Mike has spent 30 years making creative marketing and advertising content for big brands like Centrica, global media giants like the BBC and international advertising agencies like Saatchi & Saatchi. Along the way, Mike’s work has won prestigious awards like BAFTA, D&AD Gold and RTS while launching digital channels for international...
More about Mike