Bachelor of Arts with Honours Digital Marketing (Level 6 | Top-up) - BA (Hons) *
Currently viewing course to start in 2024/25 Entry.
This course immerses you in creative, real-world, professional advertising and marketing strategy.
- Level Undergraduate
- Study mode Full Time
- Award BA (Hons)
- Start date September 2024
- Fees View course fees
This course is:
Open to students in Singapore only
Overview
This Bachelor of Arts with Honours Digital Marketing degree is a course that immerses you in creative, real-world, professional advertising and marketing strategy.
Entry Requirements
Essential requirements
This degree programme accepts a wide range of qualifications, which include:
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Kaplan Diploma in a related discipline with at least 2 years of relevant work experience.1,2
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Local Polytechnic Diploma3 in a related discipline.
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Other qualifications3,4 in a related discipline may be considered on an individual basis.
1 For work experience to be considered, applicants must have been in roles where they are able to demonstrate significant exposure to marketing, advertising or aspects of digital marketing and be able to evidence this via an online portfolio.
2 Applicants admitted to the programme will be required to successfully complete bridging modules to fulfil the required prerequisite knowledge at RQF Level 5 equivalent.
3 Applicants admitted to the programme may be required to successfully complete bridging modules to fulfil the required prerequisite knowledge.
4 Equivalent to RQF Level 4 and RQF Level 5.
English requirements
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GCE O-Level English language subject (Grade C6 and above); OR
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IELTS 6.0 or equivalent
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For more information, see accepted qualifications.
In all cases, the final decision on admission to the programme rests with the University.
Fees & How to Apply
Guidance for UK students
UK students applying for most undergraduate degree courses in the UK will need to apply through UCAS.
The Universities and Colleges Admissions Service (UCAS) is a UK organisation responsible for managing applications to university and college.
Applying through UCAS
- Register with UCAS
- Login to UCAS and complete your details
- Select your course and write a personal statement
- Get a reference
- Pay your application fee and submit your application
Personal statement
UK / EU students are required to submit a personal statement as part of their application for this course.*
The personal statement gives you a crucial opportunity to say why you’re applying and why the institution should accept you.
Here are the key areas you’ll need to address:
- Course choice - Why does this course appeal? What areas are of particular interest?
- Career plans - If you have a specific career in mind, say how your chosen course will help you pursue this goal.
- Work experience - Mention any work that is relevant to your subject, highlighting the skills and experience gained.
- School or college experience - Highlight skills gained at school/college, eg summer schools or mentoring activities.
- Non-accredited skills or achievement - eg Duke of Edinburgh Award, Young Enterprise scheme.
You should also mention your future plans – if you’re planning to take a year out, don't forget to give your reasons. Talk about any subjects you’re studying that don’t have a formal assessment and any sponsorships or placements you’ve applied for. And don't be scared to add in details about your social, sports or leisure interests.
Worried about Personal Statements?
If you've got no idea where to start or just want to check you're on the right track, we’ve got expert advice and real examples from our students to help you nail your personal statement. You can even download our ultimate personal statement guide for free.
*Non-EU students are not required to submit a personal statement when applying for this course.
Course in Depth
Level 6
In order to complete this course you must successfully complete all the following CORE modules (totalling 120 credits):
You are the creative team! You’ll be delivering a digital content marketing plan and some prototype assets to pitch to your client. This is your chance to showcase your digital marketing expertise and you’ll be using the framework recommended by the Content Marketing Institute (CMI).
The module is an opportunity to learn and critically reflect on the skills of collaboration &/or your own professional practice. The module enables you to create either an interdisciplinary project with students from complementary disciplines or your own self-defined project.
The purpose of the module is to enable you to undertake a sustained, in-depth and theoretically informed research project exploring an area that is of personal interest to you. It is important that we can support you appropriately, so you will be guided towards choosing a research topic which is relevant to your discipline and in which your lecturers have expertise. The outcome may take the form of a written dissertation or a practice-based portfolio.