Richard Frost

Richard spent 15 years in industry, progressing from Management Trainee to Senior Manager. His previous role was Group Marketing Director for an engineering conglomerate, where he was responsible for over 400 staff and a multi-million pound marketing budget.

His career started in consumer durables such as car parts, hand tools and kitchen equipment and after a spell in sales, he worked in marketing, then general and senior management.

He has worked as a director in three different businesses and spent two years as a consultant, for a small consultancy, advising SMEs on strategy and marketing aspects of their business.

He has been an academic for over 22 years, teaching strategy, with some marketing, to mostly postgraduate students, but increasingly to undergraduates over the past few years. He is also an expert in online and distance learning education, with many years experience of working for the Open University, in the UK and in Europe.