Psychology of New and Emerging Technology

VR Lab Lab Overview

PsyNET are dedicated to exploring the psychological and societal impacts of living in a rapidly evolving digital society. As part of the emerging field of Cyberpsychology, our research investigates how digital environments including social media, virtual reality, video games, and artificial intelligence shape human behaviour, development, cognition and well-being.

Research areas include social media use and its effects on self-perception, relationships, and mental health; video gaming, examining cognitive benefits, immersion, and potential risks; online gambling behaviours and their psychological underpinnings; human factors in cybersecurity behaviour and risk assessment; and generative AI, exploring its influence on creativity, misinformation, and digital identity.

Our mission is to bridge the gap between psychological research and real-world digital challenges. By examining how individuals engage with technology, we aim to provide insights that inform policy, improve user experiences, and enhance digital well-being and safety. PsyNET’s research aims to contribute towards a deeper understanding of both the opportunities and risks posed by emerging technologies, ensuring that digital advancements benefit individuals and society as a whole. 

Research Areas

PsyNET takes an interdisciplinary approach, combining experimental, qualitative, and observational research methods to address key psychological questions related to digital technology use. Our current research areas include:

  • Self-Presentation & Online Identity: Understanding how individuals curate their digital personas and the psychological effects of self-presentation in online spaces.
  • Digital Communication & Relationships: Investigating the impact of online interactions on interpersonal relationships, trust, and social connection.
  • Developmental Aspects of Technology Use: Investigating the use of technology in early childhood and the impact of using touchscreen technology on various aspects of child development.
  • Mental Health & Well-Being: Exploring the effects of social media, video games, and other digital experiences on mental health, including issues such as anxiety, self-esteem, and addiction.
  • Digital Inclusion & Accessibility: Examining how technology can empower individuals with intellectual disabilities and reduce digital inequalities.
  • Personality & Digital Behaviour: Analysing how personality traits influence online engagement, risk-taking, and decision-making in digital contexts.
  • Gaming & Cognition: Examining the cognitive benefits and potential risks associated with video game use, including problem-solving skills, attention, and social engagement.
  • Cybersecurity & Human Factors: Understanding how human behaviour influences cybersecurity decision-making and online risk perception.
  • Generative AI & Digital Identity: Exploring the role of AI in creativity, misinformation, and the evolving nature of digital self-representation.

Lab Lead

Dr Chris Fullwood 

Team Members

Current PhD Students

  • Todd Fletcher: Measuring the Impact of User Acceptance Factors for Cybersecurity Professionals on Security Controls.
  • Carolyn Freeman: To What Extent Does Generative Artificial Intelligence Extend the Boundaries of the Perceived Self?
  • Natasha Ikhlaq: Children's Perceptions of Artificial Intelligence.

Collaborations

PsyNET researchers work closely with industry partners, policymakers, and organisations to ensure our findings have real-world impact. Our members have collaborated with and consulted for organisations, including NATO, Studio Lambert, the British Psychological Society, the International Public Policy Observatory (IPPO), and Facebook.

Our research has been supported by major funding bodies, including GambleAware, the Defence Science Technology Laboratory (DSTL), Nuffield Foundation, the Norwegian Research Council, the British Scoliosis Research Foundation, and the National Institute for Health and Care Research (NIHR).