PhD Thesis
Aftab, Mersha (2013) Design as a functional leader: a case study to investigate the role of design as a potential leading discipline in multinational organisations. Doctoral thesis, Northumbria University.
Book Chapter
Aftab, Mersha & Young, Robert (2016) Researching the design innovation process in a multinational: An Empathic Approach to the Application of Delphi Technique. Edited by Robert DeFillippi, Alison Rieple & Patrik Wikström in International Perspectives on Business Innovation and Disruption in Design. Cheltenham: Edward Edgar Publications.
Aftab, Mersha, Spencer, Nick, Bailey, Mark, Jeffs, Chris, Smith, Neil, Stalker, Brenda & Sams, Phil (2015) A multidisciplinary approach to innovation. In: The Innovation & Entrepreneurship Teaching Excellence Awards 2015: An Anthology of Case Histories. Academic Conferences and Publishing International, Reading, pp. 1-14. ISBN 9781910810538.
Peer-Reviewed Journal Publication
Gribbin, J. John, Aftab, Mersha, & Young, Robert (2017) Understanding the dynamics of attitudes within a design and business-focused collaboration. Strategic Design Research Journal, 10(2): 126-133, May-August 2017.
Aftab, Mersha & Rusli, Helen A. Designing Visceral, Behavioural and Reflective Products. H.A. Chin. J. Mech. Eng. (2017) 30: 1058. https://doi.org/10.1007/s10033-017-0161-x
Kyffin, Steven & Aftab, Mersha (2016) Achieving excellence in design research: a case study of research and education framework at Northumbria University. International Journal of Arts and Technology, 9 (3). pp. 199-213. ISSN 1754-8853.
Gribbin, J. John, Aftab, Mersha, & Young, Robert (2017) Understanding the dynamics of attitudes within a design and business-focused collaboration. Strategic Design Research Journal, 10(2): 126-133, May-August 2017.
Aftab, Mersha & Rusli, Helen A. Designing Visceral, Behavioural and Reflective Products. H.A. Chin. J. Mech. Eng. (2017) 30: 1058. https://doi.org/10.1007/s10033-017-0161-x
Kyffin, Steven & Aftab, Mersha (2016) Achieving excellence in design research: a case study of research and education framework at Northumbria University. International Journal of Arts and Technology, 9 (3). pp. 199-213. ISSN 1754-8853.
Peer-reviewed Conference
Aftab, Mersha, Kyffin, Steven and Spencer, Nick (2017) Social value creation through Multidisciplinary design education. In: 7th International Congress of the International Association of Societies of Design Research (IASDR), 1-3 November 2017, Cincinnati.
Putri, Medeirasari, Aftab, Mersha, Bailey, Mark and Spencer, Nick (2017) Exploring Design Specific Factors For Building Longer Term Industry Relationships. In: 7th International Congress of the International Association of Societies of Design Research (IASDR), 1-3 November 2017, Cincinnati.
Gribbin, John, Young, Robert & Aftab, Mersha (2016) Towards a holistic framework of design competence. In: 19th Academic Design Management Conference, 28th - 29th July, Boston, USA.
Gaith, Kawar & Aftab, Mersha (2016) The Value of Design in an Enterprise Cloud Solution. In: 20th DMI: Academic Design Management Conference, 28th - 29th July 2016, Boston, USA.
Aftab, Mersha, English, Stuart, Livesley, Matthew, Antonio De Filho, Marcos, Agustine Rusli, Helen, Smith, Penelope & Hunt, Pete (2016) Design Entrepreneurship in Innovation. In: 20th DMI: Academic Design Management Conference Inflection Point: Design Research Meets Design Practice Boston, 28th - 29th July 2016, Boston, MA.
Aftab, Mersha & Young, Robert (2014) Mapping a design innovation process within a Multinational Corporation– A design perspective to using the Delphi technique. In: Design Research Society (DRS) 2014, 15-19 June 2014, Umea, Sweden.
Aftab, Mersha, Young, Robert & MacLarty, Liz (2013) Design As A Functional Leader: A Case Study Of Philips To Investigate The Potential Of Design As A Leading Functional Discipline. In: Crafting The Future: 10th European Academy of Design, 17-19 April, Gothenburg.
Gaith, Kawar & Aftab, Mersha (2016) The Value of Design in an Enterprise Cloud Solution. In: 20th DMI: Academic Design Management Conference, 28th - 29th July 2016, Boston, USA.
Aftab, Mersha, English, Stuart, Livesley, Matthew, Antonio De Filho, Marcos, Agustine Rusli, Helen, Smith, Penelope & Hunt, Pete (2016) Design Entrepreneurship in Innovation. In: 20th DMI: Academic Design Management Conference Inflection Point: Design Research Meets Design Practice Boston, 28th - 29th July 2016, Boston, MA.
Bailey, Mark, Aftab, Mersha & Smith, Neil (2015) Hidden value - towards an understanding of the full impact of engaging students in user-led research and innovation projects between universities and companies. In: LearnxDesign Proceedings of the 3rd International Conference for Design Education Researchers. Design Research Society, pp. 290-307.
Kyffin, Steven, Aftab, Mersha, Spencer, Nicholas & (under review) Social Value Creation through Multidisciplinary Design Education. International Conference on Design Research.
MacLarty, Liz & Aftab, Mersha (2015) Improving the Relevance of Taught Postgraduate Design Education at a UK University by Correlation with the Global Professional Context. In: INSIGHT 2015: Design Research Symposium, 23rd - 24th January 2015, Bangalore, India.
Bailey, Mark, Aftab, Mersha & Duncan, Trevor (2014) New Design Is Bigger And Harder – Design Mastery In A Changing World. In: 16th International Conference on Engineering & Product Design Education - Design Education & Human Technology Relations, 4th - 5th September 2015, Twente, The Netherlands.
Spencer, Nick, Walden, Roderick, Leong, Benny, Bailey, Mark & Aftab, Mersha (2014) Establishing and Leveraging networks in design education innovation projects. In: 16th International Conference on Engineering and Product Design Education, 4th - 5th September 2014, Enschede, The Netherlands.
Bailey, Mark, Smith, Neil & Aftab, Mersha (2013) Connecting for Impact - Multidisciplinary Approaches to Innovation in Small to Medium Sized Enterprises (SMEs). In: DRS/Cumulus Conference 2013: The 2nd International Conference for Design Education Researchers, 14-17 May 2013, Oslo, Norway.