Fashion Branding and Communication - BA (Hons)

This module is based on a competition set by Style Birmingham. Style Birmingham is a fashion and lifestyle media platform, which has been established in the city for over a decade.

This module is an opportunity to increase your knowledge of the individuals who shape and create the world of fashion communication. The project aims to further develop your research and presentation skills as well as prepare you for work placement. You will select a fashion practitioner of your choice, you will then use a range of research skills to gather information about the practice and work of the creative. This should include primary and secondary research from multiple sources, this will also be fully Harvard referenced.

The branding of creative concepts, product, and services form an important consideration in communicating and promoting creative outcomes. In-depth analysis of a chosen market and the commercial viability of your proposal will support an informed approach to a given brief or client. Generating such a rationale promotes good practice in validating a desired direction and design.

The purpose of this module is to enable you to develop professional attributes and subject skills through experience in the work place, and to critically reflect upon your learning in that context. You will normally be expected to arrange your own placement, with support from academic staff and ADM Careers+.

The module is an opportunity to learn and critically reflect on the skills of collaboration by enabling you to create an interdisciplinary project with students from complementary disciplines, or with academic staff. Collaboration is a vital employability skill within the Creative Industries and this module allows you to develop these skills, making use of University facilities and with the support of academic staff. Within this module framework, several kinds of collaborative opportunities are available. For example, with the approval of your supervisor, you can determine a project based on your own interests; your supervisor may set you a predetermined project to enable you to work with other students in a way that is appropriate to your subject area; or there may be opportunities for you to collaborate with staff on research projects. In all cases, you must apply your subject skills to an interdisciplinary project which will be agreed in advance with your supervisor.

The purpose of the module is to enable you to undertake a sustained, in-depth and theoretically informed research project exploring an area that is of personal interest to you. It is important that we can support you appropriately, so you will be guided towards choosing a research topic which is relevant to your discipline and in which your lecturers have expertise. The outcome may take the form of a written dissertation or a practice-based portfolio.

The Independent Final Project is an opportunity to focus on a specific area related to future career aspirations, and develop a piece of work that reflects this. It could include creating a magazine or digital publication, developing a branding concept, a brand extension opportunity or a communication strategy. This will be grounded in extensive research both primary and secondary, with industry insight, innovation and justification.

The aim of this module is to critically reflect on good practice and experience and prepare you for the progression into industry and relevant opportunities. Self-branding and Self-promotion are key in preparing to enter the creative industries. Portfolio preparation, interview prep, online branding and applications all offer a need to present yourself appropriately, confidently and succinctly.