Fashion Communication - BA (Hons)
Currently viewing course to start in 2025/26 Entry. Switch to 2024/25 Entry
The BA (Hons) Fashion Communication is a fashion-focused visual design course. We combine art direction, styling, graphic design, film, animation, photography, journalism, events, and trend forecasting for fashion. We brand, style, write, shoot, package, and direct....
- Level Undergraduate
- Study mode Full Time
- Location City Centre
- Award BA (Hons)
- Start date September 2025
- Fees View course fees
- School School of Fashion and Textiles
- Faculty Faculty of Arts, Design and Media
This course is:
Available with Professional Placement year
Open to International Students
Overview
The BA (Hons) Fashion Communication is a fashion-focused visual design course. We combine art direction, styling, graphic design, film, animation, photography, journalism, events, and trend forecasting for fashion.
We brand, style, write, shoot, package, and direct. As an interdisciplinary course, we communicate to consumers in both the real world and the metaverse, driven by creative storytelling. We are not mere followers; we are pioneers, embracing a forward-thinking mindset that positions us at the forefront.
Our focus is on developing fashion communicators with exceptional craft skills, ready to influence the industry with strong future-proofing capabilities. Our students are at the cutting edge of contemporary fashion communication, working within the metaverse while maintaining a strong foundation in print design and live events, meeting the fashion industry's highest standards of visual communication.
What's covered in this course?
We challenge conventions by seamlessly blending design, art direction, and promotion to convey ideas and concepts. Envision yourself art directing and orchestrating magazine covers, fashion shoots, directing fashion films, music videos and shaping brands visual identities with strategic finesse.
Rooted in our love of tradition and craft, we are equally committed to pushing the boundaries of innovation and sustainability for a better world. As global citizens, we champion principles addressing climate issues, racial equality, and social justice. We are not just fashion creators; we are advocates for positive change.
We pride ourselves at being at the core of the fashion industry and influencing its future. Our teaching team is made up of industry specialists and we have a proven track record of working with top brands and influential industry practitioners. We are an award-winning course that shapes fashion communicators that can work in teams, as individuals as well as nurturing entrepreneurs and future proofers.
In this nurturing environment, pastoral care is at the core of our ethos. We care about your growth as an individual, fostering a supportive community where your well-being matters. Our commitment extends beyond the academic, ensuring that you not only succeed in your creative pursuits but also feel valued and supported on a personal level.
Professional Placement Year
This course offers an optional professional placement year. This allows you to spend a whole year with an employer, following successful completion of your second year, and is a great way to find out more about your chosen career. Some students even return to the same employers after completing their studies.
If you choose to pursue a placement year, you will need to find a suitable placement to complement your chosen area of study. You will be able to draw on the University’s extensive network of local, regional, and national employers, and the support of our Careers teams. If you are able to secure a placement, you can request to be transferred to the placement version of the course.
Please note that fees are payable during your placement year, equivalent to 20% of the total full-time course fee for that year.
The best thing about the course is gaining true industry knowledge and skills, across many creative areas – all while having fun! By studying a wide range of subjects, I was able to pinpoint the exact section of fashion I wanted a career in.
Kesia Zissman
Why Choose Us?
- You'll get to work on international industry competitions, such as Vogue New Talent.
- You'll enjoy a vast archive of fashion publications dating back to the 1930s.
- You'll have the opportunity to showcase your final-year work to industry leaders at events such as Graduate Fashion Week in London and our Arts, Design and Media (ADM) Faculty degree show in Birmingham.
- Develop a range of transferable skills taught by industry experienced staff and alumni.
- You'll collaborate with other students from across the ADM faculty.
Similar Courses
Open Days
Join us for an on-campus Open Day where you'll be able to learn about this course in detail, chat to students, explore our campus and tour accommodation.
Next Open Day: 28 September 2024
Entry Requirements
These entry requirements apply for entry in 2025/26.
All required qualifications/grades must have been achieved and evidenced at the earliest opportunity after accepting an offer to help confirm admission and allow for on-time enrolment. This can also include other requirements, like a fee status form and relevant documents. Applicants can track their application and outstanding information requests through their BCU mySRS account.
Essential requirements
112 UCAS Tariff points. Learn more about UCAS Tariff points.
Please note: If you qualify for our BCU Accelerate scheme, you could receive an offer that is two grades below our normal entry requirements. Find out more about BCU Accelerate.
Applicants will also need to submit a good portfolio.
If you have a qualification that is not listed, please contact us.
Don’t meet our entry requirements?
You could apply for a foundation course or a course at our International College. These routes have lower entry requirements and act as the bridge to a full degree. To find out more, please select your status:
Fees & How to Apply
UK students
Annual and modular tuition fees shown are applicable to the first year of study. The University reserves the right to increase fees for subsequent years of study in line with increases in inflation (capped at 5%) or to reflect changes in Government funding policies or changes agreed by Parliament. View fees for continuing students.
Award: BA (Hons)
Starting: Sep 2025
- Mode
- Duration
- Fees
- Full Time
- 3 years
- £9,250 in 2025/26
- Apply via UCAS
International students
Annual and modular tuition fees shown are applicable to the first year of study. The University reserves the right to increase fees for subsequent years of study in line with increases in inflation (capped at 5%) or to reflect changes in Government funding policies or changes agreed by Parliament. View fees for continuing students.
Award: BA (Hons)
Starting: Sep 2025
- Mode
- Duration
- Fees
- Full Time
- 3 years
- £17,690 in 2025/26
Guidance for UK students
UK students applying for most undergraduate degree courses in the UK will need to apply through UCAS.
The Universities and Colleges Admissions Service (UCAS) is a UK organisation responsible for managing applications to university and college.
Applying through UCAS
- Register with UCAS
- Login to UCAS and complete your details
- Select your course and write a personal statement
- Get a reference
- Pay your application fee and submit your application
Guidance for International students
There are three ways to apply:
1) Direct to the University
You will need to complete our International Application Form and Equal Opportunities Form, and submit them together with scan copies of your original academic transcripts and certificates.
2) Through a country representative
Our in-country representatives can help you make your application and apply for a visa. They can also offer advice on travel, living in the UK and studying abroad.
3) Through UCAS
If you are applying for an undergraduate degree or a Higher National Diploma (HND), you can apply through the UK’s Universities and Colleges Admissions Service (UCAS).
You can request a printed form from your school or nearest British Council office. You will be charged for applying through UCAS. Birmingham City University’s UCAS code is B25 BCITY.
If you are an International student and your application is progressed, you will be asked to submit a portfolio of your creative work. Your portfolio is your opportunity to show us examples of your work and creative interests to support your application.
Please see our international portfolio guidance page for guidance on how to create and submit your portfolio.
Please note that if you are a UK/ EU student you will not be required to submit a portfolio.
Personal statement
UK / EU students are required to submit a personal statement as part of their application for this course.*
The personal statement gives you a crucial opportunity to say why you’re applying and why the institution should accept you.
Here are the key areas you’ll need to address:
- Course choice - Why does this course appeal? What areas are of particular interest?
- Career plans - If you have a specific career in mind, say how your chosen course will help you pursue this goal.
- Work experience - Mention any work that is relevant to your subject, highlighting the skills and experience gained.
- School or college experience - Highlight skills gained at school/college, eg summer schools or mentoring activities.
- Non-accredited skills or achievement - eg Duke of Edinburgh Award, Young Enterprise scheme.
You should also mention your future plans – if you’re planning to take a year out, don't forget to give your reasons. Talk about any subjects you’re studying that don’t have a formal assessment and any sponsorships or placements you’ve applied for. And don't be scared to add in details about your social, sports or leisure interests.
Worried about Personal Statements?
If you've got no idea where to start or just want to check you're on the right track, we’ve got expert advice and real examples from our students to help you nail your personal statement. You can even download our ultimate personal statement guide for free.
*Non-EU students are not required to submit a personal statement when applying for this course.
Financial Support
We offer further information on possible undergraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.
Course in Depth
Year one
In order to complete this course a student must successfully complete all the following CORE modules (totalling 120 credits):
Creative Industries: Connections 20 credits
Art Direction for Print and Journalism 20 credits
Future Thinking and Idea Generation 20 credits
Visual Storytelling 40 credits
Fashion Metaverse 20 credits
Core modules are guaranteed to run. Optional modules will vary from year to year and the published list is indicative only.
Year two
Year two modules build upon your knowledge and skills gained in year one, and apply this to a more external focus, including industry competitions and internships, thus allowing you to focus on your professional and career goals.
In order to complete this course you must successfully complete all the following CORE modules (totalling 100 credits):
Creative Industries: Industry Futures 20 credits
Art Direction for Branding and Promotion 40 credits
Fashion Film with Styling 40 credits
In order to complete this course a student must successfully complete at least 20 credits from the following list of OPTIONAL modules:
Work Placement 20 credits
Industry Project 20 credits
Independent Creative Entrepreneur 20 credits
Core modules are guaranteed to run. Optional modules will vary from year to year and the published list is indicative only.
Year three
In your final year you will focus on the area of the fashion industry you intend to work in. You are able to tailor your final-year projects to an area of the industry you're most interested in, and supports your career ambitions.
In order to complete this course you must successfully complete all the following CORE modules (totalling 120 credits):
Creative Industries: Development and Enquiry 20 credits
Final Major Project 40 credits
Craft & Make 20 credits
Commercialisation & Portfolio Prep 40 credits
Download course specification
Download nowYou'll gain the skills you'll need to be a creative, confident and well-informed fashion communicator ready for the industry. Designers, brands and industry influencers all need strong visual communicators with a creative edge and commercial awareness.
You'll develop an all-round, in-depth understanding of the world of fashion communication and branding. It is an ideal choice if you are imaginative and committed to exploring the very best of the fashion sector.
Our classes
Students on this course are creative, passionate individuals who enjoy working both individually and as part of a group. Lectures are classroom-based and full of discussion and interaction. Regular visiting industry speakers provide insight and inspiration.
Practical and primary research is fundamental to all modules and you'll be encouraged to visit relevant exhibitions and cities. Collaboration is key to the fashion industry and to this course. You'll have the opportunity to work with other students from different courses across the faculty on photoshoots, films, magazines and exhibitions all as part of your study.
Trips and visits
Trips run across the three years, with regular visits to London and other UK cities.
Student stories
Athena Swan Bronze Award
Our Jewellery, Fashion and Textiles courses have been awarded the Athena Swan Bronze Award for our commitment to Equality, Diversity and Inclusion (EDI).
Athena SWAN is a quality charter mark framework and accreditation scheme established and managed by the UK Equality Challenge Unit in 2005 that recognises and celebrates good practices in higher education and research institutions towards the advancement of gender equality: representation, progression and success.
Employability
Enhancing employability skills
Employability is embedded throughout the course with relevant skills, such as Adobe InDesign and Photoshop, being taught as well as professional skills such as copywriting, creative narrative, trend forecasting and brand strategy.
Graduates from this course have gone on to work in roles that use these skills within the creative industries.
Placements
Students have taken internships within a wide range of fashion companies, such as fashion publications GQ, InStyle magazine, Grazia magazine and Suitcase magazine. Others have gained experience with Selfridges, ASOS, Topshop and Puma.
Live projects
Fashion Communication students have previously partnered with Lounge Underwear, New Balance and Size.
Collaborations like these give students an insight into the day-to-day running of a large online retailer and a chance to explore the job roles at the organisation. It also provides potential links for placements and graduate jobs.
Graduate jobs
The type of industry job roles that graduates would move in to could include: art direction and creative direction, styling, photoshoot production, magazine production and editorial content, brand management and fashion graphics, social media content creation and management, trend forecasting, journalism and copywriting for brands and magazines, and fashion film creation.
Size? and New Balance
Fashion Communication students teamed up with Size? and New Balance on a live brief, going on to pitch their brief to the two brands at the end of the event.
International
Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.
The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.
Our international pages contain a wealth of information for international students who are considering applying to study here, including:
- Details of the entry requirements for our courses
- Some of the good reasons why you should study here
- How to improve your language skills before starting your studies
- Information relevant to applicants from your country
- Where to find financial support for your studies.
Additional information
Our course is particularly popular with students from Brunei. The Brunei Birmingham Society aims to strengthen the community cohesion of the Bruneians in Birmingham by organising events ranging from religious festivities to cultural and sports-based events.
The society welcomes any potential Bruneians planning to study in Birmingham and is happy to answer questions about student life in Birmingham.
International students who have a serious interest in studying with us but who perhaps cannot meet the direct entry requirements, academic or English, or who have been out of education for some time, can enter Birmingham City University International College (BCUIC) and begin their degree studies.
BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to achieving a Bachelor’s degree from Birmingham City University.
Facilities & Staff
Our Facilities
Fashion and Textiles courses are based at our Parkside Building, which is part of our multi-million pound City Centre Campus development in the heart of Birmingham's Eastside development.
Our staff
Adam Guy
Course Director and Senior Lecturer, BA (Hons) Fashion Branding and Communication
Adam is a Creative Director and educator who works across print and moving image. He has 25 years working with music industry clients at Radio 1, 1Xtra and art directed print publications for fashion publishers such as EMAP. Adam was a founding member of the motion graphics studio Mainframe. More recently Adam has enjoyed success working as an...
More about AdamHelen Grainger
Lecturer
Helen has 13 years of experience working as a Senior Creative Manager for international fashion retail brands such as Urban Outfitters. She has been heavily involved in creative project management, specialising in store openings, store re-fits and spatial planning. Her industry career has provided insights into all forms of visual communication and...
More about HelenAdam Francis
Senior Lecturer
Adam is a Senior Lecturer in BA (Hons) Fashion Branding and Communication at Birmingham City University. He is a fellow of the Higher Education Academy with a background in menswear, fashion visualization and socially conscious messaging that informs a teaching practice.
More about AdamJo Hurley
Lecturer - BA (Hons) Fashion Branding and Communication
Jo has experience working within the world of consumer trends for The Future Laboratory. Working across projects for Marks & Spencer, Olay and Thomas Pink. This has provided creative insight with a focus on qualitative and quantitative analysis highlighting market trends. With a love for vintage clothing, Jo had a fashion vintage business...
More about Jo