Marketing - MSc
Currently viewing course to start in 2025/26 Entry.
Our new MSc Marketing is designed for people with an undergraduate degree in any subject, who want to pursue a career in the dynamic Marketing sector. The course will prepare you to work in business, public or third sector organisations, developing the strategic thinking skills and creativity needed to succeed.
- Level Postgraduate Taught
- Study mode Full Time
- Award MSc
- Start date September 2025
- Fees View course fees
- Subjects
- Location City Centre
This course is:
Open to International Students
Overview
Do you want to study a Master’s in Marketing in Birmingham? It will expose you to the fundamental skills and attributes you need to become a successful marketer. You will learn how to negotiate the challenges and issues that businesses and third-sector organisations face, in marketing their products, services and experiences.
You will experience working in internationally diverse, team-based projects, collaborating to deliver professional reports and presentations as part of module assessments. These assessments will reflect the professional practice of marketing, including contemporary focus on responsible and sustainable marketing management, in a sophisticated digital world. Throughout the course, the course team will give you the support you need to realise your potential and we look forward to working with you to develop your knowledge, understanding and skills for the marketing career of your choice.
What's covered in this course?
You will learn about the fundamental principles of marketing management within a global context. This will cover fundamental principles such as value proposition, focussing on the consumer and their behaviour. The increasingly sophisticated nature of contemporary advertising will segue into digital marketing and AI, combining creativity with digital analytics to produce rounded marketers, complete with the skill base required by contemporary employers and agencies. You will establish the importance and impact of efficient marketing, developing the skills and insights of a successful, strategic, marketing manager. Customers are at the heart of every business, and marketing places you at the centre of corporate strategy and its application. You’ll become knowledgeable in knowing how to make a company stand out from the competition, developing innovative brand and communications plans, while also being attentive to the triple bottom-line of people, profit and planet.
The final core Research Project module is tailored to your career aspirations. The module provides two project options: a ‘consultancy project’ option where you work with a client who has a marketing problem that you feel you can solve; or a traditional dissertation involving both the theory and practice of marketing. Whatever route you choose, it will give you the opportunity to identify a topic and industry of your choice, related to your specialist area of marketing, tailoring your degree to enhance your employability for your final chosen career destination. Previous projects have involved fashion branding, customer relationship management in the finance sector, and customer loyalty within sports marketing.
Professional Placement Year
This PGT course offers an optional professional placement year.
Why Choose Us?
- We aim to infuse learning with exposure to real-world experiences. Through the Link Agency, we give you the chance to work on real-life projects using industry-standard software and with real-world clients. These offer a unique opportunity for you to gain invaluable experience while you study.
- Our academic staff have a wealth of industry experience and are expertise in their field.
- Learning outcomes are complemented by a range of experiential learning opportunities including: field trips, student research collaborations, and school research seminars and external events.
- You will work alongside a diverse range of international students, creating an exciting atmosphere and a range of ideas.
OPEN DAY
Join us for an Open Day where you'll be able to learn about this course in detail, chat to students, explore our campus and tour accommodation. Booking isn't open for this event yet, register your interest and we'll let you know as soon as booking goes live.
Next Event: 28 June 2025
Entry Requirements
Essential requirements
Applicants are normally expected to have a minimum of a 2:2 honours degree, or equivalent, in any subject.
Other qualifications or equivalent work experience will be considered on a case-by-case basis.
Applying with international qualifications
See below for further information on applying as an international student.
If you have a qualification that is not listed, please contact us.
Fees & How to Apply
UK students
Annual and modular tuition fees shown are applicable to the first year of study. The University reserves the right to increase fees for subsequent years of study in line with increases in inflation (capped at 5%) or to reflect changes in Government funding policies or changes agreed by Parliament. View fees for continuing students.
Award: MSc
Starting: Sep 2025
- Mode
- Duration
- Fees
- Full Time
- 1 year
- £10,820 in 2025/26
- Full Time
- 18 months (Professional Placement)
- £11,900 in 2025/26
International students
Annual and modular tuition fees shown are applicable to the first year of study. The University reserves the right to increase fees for subsequent years of study in line with increases in inflation (capped at 5%) or to reflect changes in Government funding policies or changes agreed by Parliament. View fees for continuing students.
Award: MSc
Starting: Sep 2025
- Mode
- Duration
- Fees
- Full Time
- 1 year
- £18,600 in 2025/26
- Full Time
- 18 months (Professional Placement)
- £20,460 in 2025/26
Application deadlines
We advise you to apply early to allow sufficient time for you to prepare to start your studies in September. Please apply by Friday 18 July to allow time to arrange accommodation, student finance and visas where required.
Late applications will be accepted where places are still available, but please note that Welcome Week begins on Monday 15 September 2025, and teaching begins on Monday 22 September 2025. International students are invited to arrive from Monday 8 September 2025.
To find out more, see our application timeline.
Personal statement
You’ll need to submit a personal statement as part of your application for this course. This will need to highlight your passion for postgraduate study – and your chosen course – as well as your personal skills and experience, academic success, and any other factors that will support your application for further study.
If you are applying for a stand alone module, please include the title of the module you want to study in your Personal Statement.
Not sure what to include? We’re here to help – take a look at our top tips for writing personal statements and download our free postgraduate personal statement guide for further advice and examples from real students.
Course in Depth
Modules
In order to complete this course, you must successfully complete all the following CORE modules (totalling 180 credits):
Global Marketing Management 20 credits
Consumer Behaviour, Dynamics and Experience 20 credits
Contemporary Advertising 20 credits
This module examines the management concepts and practices related to product and service branding, specifically the detailed underpinning necessary to understand the building blocks of brand management and building brand equity. The module also provides the skills needed to critically analyse, evaluate and create an integrated marketing communications plan.
Digital Marketing and AI 20 credits
Sustainability and Ethical Marketing 20 credits
The purpose of the Research Project module is to provide a framework for you to undertake a substantial piece of disciplinary-relevant research. It is founded upon Birmingham City Business School’s teaching and learning philosophy which integrates theory and practice.
Professional Placement Year
In order to qualify for the award of MSc Marketing with Professional Placement, a student must successfully complete Level 7 modules listed above, totalling 180 credits, as well as the following Level 6 module.
This module is designed to provide you with the opportunity to undertake a credit bearing, 20-week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market. Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.
Download course specification
Download nowCourse Structure
Emphasis will be placed on the group as a resource for learning. There will be group discussion of practical management situations and problems, making use of case studies, problem situations and scenarios and, where relevant, the participants' own experiences.
Assessment on the programme is designed to be an integral part of your learning process, enhancing and demonstrating your knowledge and practice. Formative feedback will be provided to you through a combination of self-reflection, peer group and tutor feedback. Summative assessments will provide a measure of the extent to you have achieved the learning outcomes of the modules.
Assessment within the modules will take various forms, including coursework assignments, reports, controlled assessment, examinations and the dissertation or project. You may be required to defend the dissertation or project through a viva, drawing on the skills developed in the programme.
Employability
The MSc Marketing has been designed to meet the needs of the marketing industry, providing you with the practical skills and aptitudes to make an immediate impact and long-term difference in the marketing field. The course aims to prepare you for employment or self-employment in a variety of settings — including business, third-sector and government. Specifically, it will:
- Equip you, on successful completion of the course, with the ability to apply marketing theory and practice in a variety of organisational settings and external environments;
- Provide you with the knowledge and skills to respond to global marketing challenges in order to succeed, progress your career and add value to your organisation across global markets;
- Develop strategic contemporary marketing content that also can be viewed through a sustainability-focused lens;
- Foster your creativity and analytical reasoning so you can deliver effective pitches and produce marketing collateral that is fit-for-purpose;
- Develop key transferable skills that will be essential to your career in marketing;
The course is suitable for learners from a variety of business backgrounds, as you will develop your expertise in this specific field (i.e. marketing) of business and management.
Facilities & Staff
Our Facilities
We are constantly investing in our estate and have spent £400 million on new learning facilities.
The Curzon Building
This course is based at our City Centre Campus – and specifically The Curzon Building, alongside other Social Sciences, Law and Business students.
The £63m building offers students a unique social learning space, including a dedicated student hub incorporating student support services, in the heart of Birmingham’s Eastside development.
The Business floors house an extensive number of IT facilities, breakout areas, and specialised rooms. The Marketing Link Agency is designed to replicate a modern marketing firm, allowing students to get real-life experience of working in the marketing sector. There is also the City Trading Room, which features state of the art stock market tracking equipment, keeping you up to date with all the financial comings and goings of the London Stock Exchange and Wall Street.
The Curzon building is also conveniently close to Birmingham’s business and financial centre, allowing for strong links between your studies and the real world.
The Curzon Building also features:
- An impressive library with access to over 65 million full text items and stunning views of Eastside City Park
- Your Students’ Union which is located in a beautifully restored 19th century pub, The Eagle and Ball
- A modern 300-seat food court with space to study and socialise
- Accessible IT facilities with full Office365 for all students for free
- Shared facilities with the wider campus including the Parkside Building and Millennium Point
Our staff
Dr Asad Abbas Jaffari
Lecturer in Marketing
Dr Asad Abbas Jaffari is currently Working as a Lecturer in the Graduate School of Management at Birmingham City University. He holds a Doctorate in Business Administration (Branding) from the University of the West of Scotland UK. He earned an MBA (Marketing) at the University of Sargodha in 2006 and started his academic career afterwards. From...
More about Asad AbbasDr Nauman Wajid
Lecturer in Marketing
Dr Nauman successfully obtained his PhD (Marketing) from Manchester Metropolitan University (MMU). During his tenure at MMU, Nauman gained Fellowship of Higher Education Academy while working as Associate Lecturer for almost 3 years, delivering courses at UG and PG levels. Prior to that, he completed his postgraduate qualification at The University...
More about Nauman