Illustration - BA (Hons)

Currently viewing course to start in 2025/26 Entry.

Illustration is a powerful tool for storytelling, whether it is through children's books, editorial pieces, visual narratives, or moving image. On the BA (Hons) Illustration course you will learn how to convey authentic, innovative, ideas and messages that are impactful, thought-provoking, and publishable. Staying ahead in the field requires embracing technological advances....

  • Level Undergraduate
  • Study mode Full Time

This course is:

Available with Professional Placement year

Open to International Students

Overview

Illustration is a powerful tool for storytelling, whether it is through children's books, editorial pieces, visual narratives, or moving image.

On the BA (Hons) Illustration course you will learn how to convey authentic, innovative, ideas and messages that are impactful, thought-provoking, and publishable. Staying ahead in the field requires embracing technological advances. You will learn the essential knowledge and skills needed for industry, and will explore, experiment, and be encouraged to push the boundaries of traditional and digital illustration.

We celebrate the diverse backgrounds and perspectives of our students through the exploration of different cultures and the effective use of interdisciplinary collaborations. This enriches creativity and will help you to become a well-rounded illustrator. We will also teach you to consider the ethical implications of your work and how to use your skills to raise awareness, advocate for positive change, and contribute to the betterment of our global community.

Located in the culturally diverse city of Birmingham in the West Midlands, the curriculum design and live industry briefs will reflect the needs and opportunities for our graduates to gain employment after university. By encouraging active learning and innovation, we prepare you for an exciting future, equipping you with essential creative skills and knowledge.

Rooted in a student-centred approach, the course prioritises personalised support and transformative learning experiences as part of a vibrant creative community. Within a dynamic studio teaching environment, you will focus on commercial application and transferrable skills, ensuring adept and employable graduates.

This course is open to International students.

What's covered in this course?

Our challenging and exciting Illustration course will help you develop new skills and different ways of thinking, enabling you to find your own individual, visual language and prepare you for the ever-changing creative industry.

The course celebrates the synthesis between illustration and all the other visual communication subject disciplines, leading to the development of strong student collaborations that again aims to reflect industry practice.

We support a lively creative community, encouraging the value of peer learning. This learning is supplemented by an integrated workshop programme that provides the opportunity to work alongside, and be informed by, industry experts from a wide range of disciplines.

Professional Placement Year

This course offers an optional professional placement year. This allows you to spend a whole year with an employer, following successful completion of your second year, and is a great way to find out more about your chosen career. Some students even return to the same employers after completing their studies.

If you choose to pursue a placement year, you will need to find a suitable placement to complement your chosen area of study. You will be able to draw on the University’s extensive network of local, regional, and national employers, and the support of our Careers teams. If you are able to secure a placement, you can request to be transferred to the placement version of the course.

Please note that fees are payable during your placement year, equivalent to 20% of the total full-time course fee for that year.

I took part in an internship with Moonpig and I’ve also worked for George Asda, as well as completing some design work for some festivals. The course gives you live briefs which gives you direct connections to the industry, as well as the opportunity for your work to actually be used and displayed somewhere.

Phoebe Munger

Why Choose Us?

  • There will be opportunities to exhibit at high-profile London graduate shows, such as New Designers.
  • You will receive industry insight from significant practitioners. Visitors to the course include Lawrence Zeegen, Aleesha Nandhra, Raj Dhunna Laura Carlin, Russell Cobb, Sarah Fanelli, Le Gun, NoBrow, Joel Millerchip, Luke Tonge, Jonny Hannah, Isabel Greenberg, Dr Sketchy’s Anti-Art School, Paper Cinema, Fabric Lenny, Owen Davey, Lizzie Stewart and Jo Todd-Stanton.
  • Live project partnerships include Tiny Tree Books, Baxter and Bailey, Birmingham Design Festival, Birmingham Repertory Theatre, DanceXchange, Flatpack Film Festival, Playground Games, George at Asda, and Moonpig.
  • Professional practice and core business skills are delivered by outside agencies such as the Association of Illustrators and other external specialists.

Open Days

Join us for an on-campus Open Day where you'll be able to learn about this course in detail, chat to students, explore our campus and tour accommodation.

Next Open Day: 24 November 2024

Book your place

Entry Requirements

These entry requirements apply for entry in 2025/26.

All required qualifications/grades must have been achieved and evidenced at the earliest opportunity after accepting an offer to help confirm admission and allow for on-time enrolment. This can also include other requirements, like a fee status form and relevant documents. Applicants can track their application and outstanding information requests through their BCU mySRS account.

Essential requirements

Applicants will also need to submit a good portfolio.

If you have a qualification that is not listed, please contact us.

Fees & How to Apply

Please select your student status to view fees and apply
  • UK Student
  • International Student

UK students

Annual and modular tuition fees shown are applicable to the first year of study. The University reserves the right to increase fees for subsequent years of study in line with increases in inflation (capped at 5%) or to reflect changes in Government funding policies or changes agreed by Parliament. View fees for continuing students.

Award: BA (Hons)

Starting: Sep 2025

  • Mode
  • Duration
  • Fees

International students

Annual and modular tuition fees shown are applicable to the first year of study. The University reserves the right to increase fees for subsequent years of study in line with increases in inflation (capped at 5%) or to reflect changes in Government funding policies or changes agreed by Parliament. View fees for continuing students.

Award: BA (Hons)

Starting: Sep 2025

  • Mode
  • Duration
  • Fees
  • Full Time
  • 3 years
  • £17,690 in 2025/26

Access to computer equipment 

You will require use of a laptop, and most students do prefer to have their own. However, you can borrow a laptop from the university or use one of our shared computer rooms. 

Printing 

You will receive £5 print credit in each year of your course, available after enrolment. 

Field trips 

All essential field trips and associated travel costs will be included in your course fees. 

Access to Microsoft Office 365 

Every student at the University can download a free copy of Microsoft Office 365 to use whilst at university and for 18 months after graduation. 

Key software 

You will be able to download SPSS and Nvivo to your home computer to support with your studies and research. 

Key subscriptions 

Subscriptions to key journals and websites are available through our library. 

Specialist software 

You will be able to access free licences for specialist software such as Blender, Capcut and Cinema 4D.  

Free Adobe Creative Cloud licence 

Students studying on this course can request a free licence to install the entire suite of applications on up to two personal devices. 

Project materials (mandatory) 

This course includes project work that requires you to develop and produce a portfolio or collection. You'll be expected to provide the materials for use in your individual major projects. Costs will vary depending on the materials selected, but we recommend you budget £200. 

Excess printing (optional) 

Once you have spent your £5 credit, additional printing on campus costs from 5p per sheet. 

Personal stationery and study materials (optional) 

Based on the past experience of our students, you might find it helpful to set aside about £30 for each year of your studies for your personal stationery and study materials. 

Competition fees (optional) 

If you choose to participate in some external design competitions you may need to cover submission fees, which can vary from £10-50.  

Books (optional) 

All module key texts will be in the University library, but in limited numbers. You may choose to purchase a copy. We suggest budgeting approximately £5-100 for this. 

Personal equipment (optional) 

Whilst not essential, it is advised you own a computer or laptop with a decent memory, capable of running Adobe Creative Cloud and software such as Blender.   

Accommodation and living costs (optional)

The cost of accommodation and other living costs are not included within your course fees. More information on the cost of accommodation can be found in our accommodation pages.

Guidance for UK students

UK students applying for most undergraduate degree courses in the UK will need to apply through UCAS.

The Universities and Colleges Admissions Service (UCAS) is a UK organisation responsible for managing applications to university and college.

Applying through UCAS

  1. Register with UCAS
  2. Login to UCAS and complete your details
  3. Select your course and write a personal statement
  4. Get a reference
  5. Pay your application fee and submit your application

Guidance for International students

There are three ways to apply:

1) Direct to the University

You will need to complete our International Application Form and Equal Opportunities Form, and submit them together with scan copies of your original academic transcripts and certificates.

2) Through a country representative

Our in-country representatives can help you make your application and apply for a visa. They can also offer advice on travel, living in the UK and studying abroad.

3) Through UCAS

If you are applying for an undergraduate degree or a Higher National Diploma (HND), you can apply through the UK’s Universities and Colleges Admissions Service (UCAS).

You can request a printed form from your school or nearest British Council office. You will be charged for applying through UCAS. Birmingham City University’s UCAS code is B25 BCITY.

Portfolio guidance

If you receive an offer to study this course, you will be required to submit a portfolio. We ask that this is submitted within four weeks of receiving your offer.

Please see our portfolio guidance page for tips on putting your portfolio together.

Portfolio guidance

If you receive an offer to study this course, you will be required to submit a portfolio. We ask that this is submitted within four weeks of receiving your offer.

Please see our portfolio guidance page for tips on putting your portfolio together.

Personal statement

UK / EU students are required to submit a personal statement as part of their application for this course.*

The personal statement gives you a crucial opportunity to say why you’re applying and why the institution should accept you.

Here are the key areas you’ll need to address:

  • Course choice - Why does this course appeal? What areas are of particular interest?
  • Career plans - If you have a specific career in mind, say how your chosen course will help you pursue this goal.
  • Work experience - Mention any work that is relevant to your subject, highlighting the skills and experience gained.
  • School or college experience - Highlight skills gained at school/college, eg summer schools or mentoring activities.
  • Non-accredited skills or achievement - eg Duke of Edinburgh Award, Young Enterprise scheme.

You should also mention your future plans – if you’re planning to take a year out, don't forget to give your reasons. Talk about any subjects you’re studying that don’t have a formal assessment and any sponsorships or placements you’ve applied for. And don't be scared to add in details about your social, sports or leisure interests.

Worried about Personal Statements?

If you've got no idea where to start or just want to check you're on the right track, we’ve got expert advice and real examples from our students to help you nail your personal statement. You can even download our ultimate personal statement guide for free.

Get personal statement advice

*Non-EU students are not required to submit a personal statement when applying for this course.

Course in Depth

First Year

With the support from staff within the School you will start to develop a real depth of knowledge of illustration practice, as well as other design related areas. Towards the end of your first year, and into the second, you will receive guidance helping you to select your chosen area of practice within illustration and possible career progression.

Your modules will cover the processes of production within the field of illustration. You will develop entrepreneurial and collaborative skills through the Introduction to Visual Communication module, as well as developing connections across the four different subject disciplines, preparing you for the life of an illustrator.

In order to complete this course you must successfully complete all the following CORE modules (totalling 120 credits):

Second Year

In your second year of study you will develop your practice, producing successful commercial outputs through a wide range of different projects and context. Your studies will focus on contextualising your chosen discipline within specific aspects of contemporary practice.

Live projects, industry links and competitions form a key part of the curriculum from this stage of the course onwards. We will encourage you to reflect upon your strengths and weaknesses and advise you to build upon achievements in order to improve your performance. Active participation through various workshops and masterclasses are a key part of the second year.

During your second year you will begin to focus on a specific area of illustration, preparing you for your final year of study. Working alongside a specially assigned tutor, as well as small groups you will identify and research a specific area of illustration practice. This will be supported by seminars and lecturers from industry experts.

In order to complete this course you must successfully complete all the following CORE modules (totalling 120 credits):

In order to complete this course you must successfully complete at least 20 credits from the following list of OPTIONAL modules.

Professional Placement Year (Optional)

In order to qualify for the award of BA (Hons) Illustration with Professional Placement Year a student must successfully complete the following module.

Final Year

You will develop sustained and original work which will demand a lot of independent study. This will culminate in a Major Project, where you will develop and refine your specialist knowledge of a particular area of practice.

Your final year focuses on your professional future, ensuring your project work provides you with the research, skills and portfolio you need to prepare yourself for after graduation.

You will have the opportunity to showcase your final year project at our graduate degree show, as well as having the chance to exhibit at New Designers in London.

In order to complete this course you must successfully complete all the following CORE modules (totalling 120 credits):

Download course specification

Download now

Course structure

During this course you will gain hands-on experience and produce relevant, innovative work. We encourage you to challenge yourself and produce work that sees you step outside your comfort zone. You’ll also experience high-level industry engagement through creative, practice-based learning.

Classroom projects and activities

  • Duplicate Publishing Fair: Duplicate is an annual celebration of printed zines, comics, artists books and alternative publishing. The fair is a yearly collaboration between the schools of Visual Communication and Art. Students are involved in the organisation and marketing, and have the opportunity to sell their work in a commercial setting alongside more established artists.
  • Emma Press: Emma Press are a vibrant independent publisher who have run live projects with our students. Students have been commissioned by Emma Press as a result of this collaboration.
  • Birmingham City Council: Students responded to a live brief from the Council, illustrating one of their annual reports. This was run with an incredible amount of support from the council. An excellent industry experience for students, leading to five pieces of published paid work. This is an exciting ongoing collaboration.
  • Greeting Card Association: We host a yearly collaborative project with the GCA culminating in student placements and publishing.

Student work

Helen Green

Helen specialises mainly in portraiture - particularly in relation to music - with a varying yet distinctive style. Since 2011, she has produced work for Lady Gaga, becoming part of her Haus collective, working on projects for her and the Born This Way Foundation.

She has since enjoyed work for a wide variety of clients such as Elton John AIDS Foundation, Warner Music, Tumblr, Hollywood Reporter, Sky Arts, TS3 (France), Refinery29, Esquire, ESPN FC, The Stranger (Seattle), airberlin, Economy (Rethinking Economics), American Express Essentials, Entrée Libre (France 5), StudioCanal UK and Skype.
 
For more information, visit Helen's website.

Josh Patterson

Josh is an award-winning freelance illustrator. The majority of his work is conceptual and editorial based as this allows him the freedom to express abstract and contemporary thinking. Josh's clients include BBC Sport, Computer Arts, Bulletin and Quarto Children’s Books.

For more information, visit Josh's website.

Sonny Ross

Sonny creates quirky characters and has a very personal and diverse visual language. He applies his designs to children’s books, self-publishing, editorial, fashion and surface pattern.
 
For more information, visit Sonny's website.

Raj Dhunna

Raj is an Illustrator/ Image maker based in West London. His practice focuses on mark making, digital and print making techniques. As well as illustrating, he also works as digital designer & Illustration lecturer. Clients Include: Netflix, BBC, Adidas, Nike, Umbro, The Face, The Guardian, Empire, Wired UK, Inter Milan, Liverpool FC, Spurs, The FA, Olipop, Merky Books and more.

For more information, visit Raj's website.

Harry Jones

Harry is an in-house illustrator for Vivienne Westwood in their London studios.  He has focus on fashion illustration, editorial, animation and advertisement. He uses multiple techniques with a love for experimentation and the combination of analog, digital, and 3D processes.

For more information, visit Harry's website.


Trips and visits

While you study the course you will be offered opportunities to go on group excursions both in the UK and abroad. There are usually three overseas trips a year, which we offer both at subject level, as well as School level, to Venice, New York and Berlin.

Locations do alter each year to allow for students to experience a range of cities. We always put on UK study trips to places such as London, Manchester, Oxford and Liverpool. Where possible, UK trips are free or heavily subsidised.

As an Illustration student, you’ll be encouraged to take advantage of these trips as we see them as adding extra value to your course and they do offer additional research opportunities.

Employability

Enhancing employability skills

Throughout the course you will discover and refine a portfolio of practice which best suits your motivations and aspirations. Through this you will develop as a creative individual, equipped not only for a career within the illustration spectrum, but with the transferable skills to benefit a whole range of professional contexts.

This degree is designed to enhance your skills and aptitude, preparing you for a career within a landscape that is continuously changing. You’ll develop specialist knowledge and understanding within the field of illustration. As a creative practitioner and graduate of this course you will be able to generate a range of potential ideas and visual solutions. You will have the ability to produce creative work that demonstrates sound judgements in accordance to the theories and concepts of illustration and visual communication subjects, responding to the demands of industry.

You will develop an in-depth understanding of the relationship between theory and practice through research, allowing you to create meaningful, well-informed work and preparing you to take on further study. You will gain an understanding of the underlying concepts and established principles that govern creative practice.

Alongside this you will establish a range of working strategies, methods and materials, learning how to apply these to production. You will also discover, and respond to, the influence of audiences, clients, markets and other participants in relation to visual communication practice.

Placements

As an Illustration student you will be encouraged to develop your professional networks. We strongly believe that creating relationships with industry will enable you to develop your profile and enhance your professional networks. Networking is vital to furthering your opportunity to undertake work placements and paid jobs.

While placements are not a compulsory aspect of this degree you will be encouraged to engage with industry, incorporating this throughout your work. Engagement with industry is a core focus throughout this programme.

You will also be presented with the chance to attend trips and visits which will widen your insight into the working-practices of industry. In addition to this, as a School we have multiple working-relationships with organisations, allowing our students to take on professional roles and gain experience. Take a look at how students have worked with industry.

International

Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.

The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.

Our international pages contain a wealth of information for international students who are considering applying to study here, including:

Further Information

Students come to study in the School of Visual Communication from all over the world but we have nurtured some long-standing relationships with Malaysia, Thailand, China and India.

If you are a student from these countries, or any other, you should consider studying with us as we offer a wide curriculum that has internationalisation built into the modules. We actively encourage trans-disciplinary teaching, group projects and have established relationships with colleges and industry overseas.

We take a pride in developing strong creative communities and these thrive on the injection of different cultural experiences. To develop a sense of sharing all experiences and ideas is fundamental to the philosophy of visual communication.

Facilities & Staff

Parkside building exterior
Parkside - Studio B with green screen and BOLT JR+ high-speed camera robot

Our creative degrees are housed in the state of the art £62 million Parkside Building, part of our City Centre Campus.

We offer extensive studio and workshop space and cutting-edge equipment such as Vicon 3D (an external tracking motion capture facility) and Gypsy (an exoskeleton-based motion capture system). Both of these systems extend the possibility for production of 3D animation and films.

We offer cutting-edge provision such as digital print centres and Sonny Ross became the first Arts, Design and Media student to master the art of the RISO machine. He has since used this to produce many successful RISO publications including “Rojo & Baxter” which has been a success at various zine and book fairs across the country.

The Parkside Building also offers:

  • exhibition space
  • digital and analogue photographic facilities and studios
  • dark rooms

Our staff

Helen Wheeler

Course Director BA (Hons) Illustration

Helen is a commercially successful artist, working with the BBC, Paperchase, Waterstones, House of Fraser, WH Smith, Boots and Next. Within her work as a freelance illustrator, she has expanded her practice to character development for CBBC.

More about Helen

Ian Dodds

Deputy Course Leader in Illustration

Ian has had work published nationally and internationally for clients such as The Japan Times, Radio Times, The Guardian, Cycling Plus, The Economist, Financial Times and The Independent on Sunday. Working as a freelance illustrator since 2002, his style is a blend of painting, drawing, photography, found objects and printmaking that are fused...

More about Ian

Gareth Courage

Lecturer in Illustration BA (Hons)

Gareth is an experienced educator, illustrator and designer. He has over 15 years of experience devising, designing and delivering creative learning projects for compulsory education and arts-based organisations. These have been produced in various settings across the UK and have involved participant-led outcomes as diverse as...

More about Gareth

Rachel Oldfield

Lecturer in Illustration BA (Hons)

Rachel has worked as a successful freelance illustrator for over fifteen years. Her work has been commissioned for use on a wide range of formats including room decor, wall art, book covers, wrapping paper, greeting cards, commercial murals, surface pattern design, including seven published children’s books.  She has taught illustration both...

More about Rachel

Chloé Masi

Senior Lecturer in Illustration BA (Hons)

Chloé graduated from the Royal College of Art in Communication Art and Design (Illustration) and gained academic experience in a number of art schools including London College of Fashion, Arts University Bournemouth, and the University of the West of England.

More about Chloé