Fashion Business and Promotion - BA (Hons)

This level 5 undergraduate module is designed to equip students with the essential skills and knowledge necessary for a successful transition into the industry work placement and beyond. The module focuses on cultivating a deep understanding of professional practices, industry expectations, and personal development strategies.

Through a combination of theoretical knowledge, practical exercises, case studies, and industry guest lectures, this module provides students with a solid foundation for their future careers empowering them to thrive in a competitive and dynamic industry landscape.

This Level 5 module immerses you in the dynamic world of promoting and positioning fashion brands within the industry. Students explore the fundamental principles of marketing and public relations tailored to the unique characteristics of the fashion business. From strategic planning to creative execution, the module equips you with the skills needed to navigate the ever-evolving landscape of fashion marketing and effectively communicate brand stories.

This Level 5 module delves into the transformative realm of the experience economy, emphasising the creation and delivery of compelling and immersive consumer experiences. Positioned at the intersection of marketing, business strategy, and consumer behaviour, this module equips students with the knowledge and skills to navigate the evolving landscape of modern commerce, where experiences are valued as much as products and services.

The purpose of the work placement module is to enable you to develop professional attributes and subject skills through experience in the work place, and to critically reflect upon your learning in that context. You will normally be expected to arrange your own placement, with support from academic staff and BCU Careers.

This module provides an opportunity for you to apply your knowledge and skills to an external, professional brief. The brief will be set by or in discussion with an external client/agency/community and could be a ‘real life’ problem to be solved, or a simulation. The resulting project should consider sustainability and address relevant UN Sustainable Development Goals as a key aspect of contemporary creative industries work. The module provides an opportunity for you to engage in a responsive, imaginative and professional manner with an aspect of your subject area, which contributes to the development of employability skills within the supportive infrastructure of the University. You will collaborate with students, and where relevant with other stakeholders, and will be supported to approach the project with curiosity, openness, critical thinking, innovation and practical and technical skills, in order to produce project outcomes and/or solutions which meet the required brief.

Creative careers can take people to a wide variety of, sometimes, unexpected destinations. Learning to see and exploit opportunities can be the key to a rewarding portfolio career making good use of your creative skills whilst earning a living from doing what you love, whether it's producing creative artefacts, performing, offering a service or consultancy. Learning to promote and ‘pitch’ those ideas to others is core to developing a successful independent, creative and entrepreneurial career. This module will build your skillset to enable you to talk confidently about you and your work. It will also help you to find or create opportunities, some may even come as a surprise to you!

This Level 6 undergraduate module is designed to further develop your research and inquiry skills within the context of the fashion and textile industry.

You will undertake a range of research methods on a topic of personal interest. You will investigate and critically analyse the findings. You will be applying a reflective comment to the evidence to deepen your understanding of your field and considering real-world challenges in the industry.

You will present conclusions and recommendations in a proposal that feed into an independent project.

The Major Project Design module is an opportunity to showcase your knowledge, critical thinking, and practical skills acquired throughout your academic journey. This module centres around the development and execution of a major project that reflects your individual interests, and aspirations within the landscape of fashion business.

You are encouraged to explore innovative and forward-thinking concepts, addressing contemporary challenges and opportunities within the fashion industry. The module embraces a holistic approach, incorporating elements of fashion design, business strategy, marketing, sustainability, and experiential concepts. It must respond to a gap in the market and offer something new for industry. Through a combination of research, strategic planning, you will conceptualize and implement a project that demonstrates solution for a professional world.

This module focuses on the execution of the creative outcomes from the previous Major Project business plan.

You will conceptualize and implement a project that demonstrates a solution for a professional world. It will apply innovation, sustainability, market relevance to address relevant, real-world challenges and opportunities. Using appropriate methods of communication, message outcomes for a targeted consumer or audience.

The project outcome should look beyond what is happening in industry now, to develop a concept that will be future ready, within a fashion or lifestyle sector. This will be grounded in research both primary and secondary, with industry insight and justification.

The Level 6 module will enable you to transition from academic study to the professional arena. You will reflect on your academic study and work experiences skills and develop self-promotion skills appropriate for a chosen career path set out an action plan for the future.

You will research the current market and the important changes that are affecting your chosen field, impacts of current issues within this career field and future drivers. You will identify key contacts and players and develop an action plan for the next 6-18 months - 3 years.

You will be optimizing your promotion through relevant digital platforms.