Illustration with a Foundation Year - BA (Hons)
Currently viewing course to start in 2025/26 Entry.
This Foundation Year (Level 3) has been specifically designed to allow you to undertake an additional year of study to build stronger creative footings that ensure successful progression through your chosen degree....
- Level Foundation
- Study mode Full Time
- Award BA (Hons)
- Start date September 2025
- Fees View course fees
- Subject
- Location Margaret Street
This course is:
Open to International Students
Overview
This Foundation Year (Level 3) has been specifically designed to allow you to undertake an additional year of study to build stronger creative footings that ensure successful progression through your chosen degree.
Working in a friendly, lively and energetic environment, you will be given the freedom to expand your knowledge of practical skills, creative exploration and conceptual thinking, underpinned by broad critical understanding, academic writing and emerging theoretical principles.
Dedicated Foundation tutors, BA staff and experienced technicians will support you throughout the year and work closely with you to prepare you for progression.
There will be a range of opportunities to work on collaborative and individual projects, aimed to build your social skills and identify your role as a developing practitioner.
Throughout the year you will be challenged with projects that question your current creative experiences and explore a breadth of experimentation to broaden your technical and critical understanding.
You will be encouraged to analyse methods and materials appropriate for creative development and to question your position in relation to historical, contemporary, and future world scenarios. Both practical and written research tasks will be supported by one-to-one tutorials and small discussion groups to help you constructively build academic and social confidence.
The two first semester modules will form the building blocks for future work and will explore core principles of creative practice focussing on the development of technical confidence, study skills and productivity.
The two final semester modules will encourage a positive integration between research and practice, challenging decision making and technical competency.
This semester is designed to empower you with independent learning skills appropriate for your future BA studies.
On successful completion of the Foundation Year, you will have the flexibility to change direction and switch courses onto a related undergraduate degree programme within the College of Art and Design or the College of Digital Arts at BCU.
To progress onto your BA(Hons) Illustration, you must successfully pass all four core modules (totalling 120 credits).
BA(Hons) Illustration - Level 4-6
Illustration is a powerful tool for storytelling, whether it is through children's books, editorial pieces, visual narratives, or moving image.
On the BA (Hons) Illustration course you will learn how to convey authentic, innovative, ideas and messages that are impactful, thought-provoking, and publishable. Staying ahead in the field requires embracing technological advances. You will learn the essential knowledge and skills needed for industry, and will explore, experiment, and be encouraged to push the boundaries of traditional and digital illustration.
We celebrate the diverse backgrounds and perspectives of our students through the exploration of different cultures and the effective use of interdisciplinary collaborations. This enriches creativity and will help you to become a well-rounded illustrator. We will also teach you to consider the ethical implications of your work and how to use your skills to raise awareness, advocate for positive change, and contribute to the betterment of our global community.
Located in the culturally diverse city of Birmingham in the West Midlands, the curriculum design and live industry briefs will reflect the needs and opportunities for our graduates to gain employment after university. By encouraging active learning and innovation, we prepare you for an exciting future, equipping you with essential creative skills and knowledge.
Rooted in a student-centred approach, the course prioritises personalised support and transformative learning experiences as part of a vibrant creative community. Within a dynamic studio teaching environment, you will focus on commercial application and transferrable skills, ensuring adept and employable graduates.
What's covered in this course?
Our challenging and exciting Illustration course will help you develop new skills and different ways of thinking, enabling you to find your own individual, visual voice and prepare you for the ever-changing creative industry.
The course celebrates the synthesis between illustration and all the other visual communication subject disciplines, leading to the development of strong student collaborations that again aims to reflect industry practice.
We support a lively creative community, encouraging the value of peer learning. This learning is supplemented by an integrated workshop programme that provides the opportunity to work alongside, and be informed by, industry experts from a wide range of disciplines.
I took part in an internship with Moonpig and I’ve also worked for George Asda, as well as completing some design work for some festivals. The course gives you live briefs which gives you direct connections to the industry, as well as the opportunity for your work to actually be used and displayed somewhere.
Phoebe Munger
Why Choose Us?
- Your Foundation Year gives you the chance to explore Graphic Design, Illustration, Photography, Fine Art and Art and Design. You will have the flexibility to switch (should you wish to change direction) onto a number of related undergraduate degree programmes.
- There will be opportunities to exhibit at high-profile London graduate shows, including New Designers and D&AD New Blood.
- You will receive industry insight from significant practitioners, including Laura Carlin, Russell Cobb, Sarah Fanelli, Le Gun, Paul Willoughby, NoBrow, Paul Slater, People of Print, Dan Fern, Jonny Hannah, Isobel Greenberg, Dr Sketchy’s Anti-Art School, Paper Cinema, Fabric Lenny, Sarah Maycock,Graham Rawle, Lizzie Stewart and Jo Todd-Stanton .
- Live project partnerships include Tiny Tree Books, Birmingham Repertory Theatre, DanceXchange, Flatpack Film Festival, Playground Games and Moonpig.
- Professional practice and core business skills are delivered by outside agencies such as the Association of Illustrators and other external specialists.
- Top 20 for Art and Design student satisfaction (Complete University Guide 2024)
Open Days
Join us for an on-campus Open Day where you'll be able to learn about this course in detail, chat to students, explore our campus and tour accommodation.
Next Open Day: 24 November 2024
Entry Requirements
These entry requirements apply for entry in 2025/26.
All required qualifications/grades must have been achieved and evidenced at the earliest opportunity after accepting an offer to help confirm admission and allow for on-time enrolment. This can also include other requirements, like a fee status form and relevant documents. Applicants can track their application and outstanding information requests through their BCU mySRS account.
Essential requirements
80 UCAS Tariff points. Learn more about UCAS Tariff points.
If you have a qualification that is not listed, please contact us.
Fees & How to Apply
UK students
Annual and modular tuition fees shown are applicable to the first year of study. The University reserves the right to increase fees for subsequent years of study in line with increases in inflation (capped at 5%) or to reflect changes in Government funding policies or changes agreed by Parliament. View fees for continuing students.
Award: BA (Hons)
Starting: Sep 2025
- Mode
- Duration
- Fees
- Full Time
- 4 years
- £9,250 in 2025/26
- Apply via UCAS
International students
Annual and modular tuition fees shown are applicable to the first year of study. The University reserves the right to increase fees for subsequent years of study in line with increases in inflation (capped at 5%) or to reflect changes in Government funding policies or changes agreed by Parliament. View fees for continuing students.
Award: BA (Hons)
Starting: Sep 2025
- Mode
- Duration
- Fees
- Full Time
- 4 years
- £17,690 in 2025/26
Guidance for UK students
UK students applying for most undergraduate degree courses in the UK will need to apply through UCAS.
The Universities and Colleges Admissions Service (UCAS) is a UK organisation responsible for managing applications to university and college.
Applying through UCAS
- Register with UCAS
- Login to UCAS and complete your details
- Select your course and write a personal statement
- Get a reference
- Pay your application fee and submit your application
You are not required to submit a portfolio for this course.
Course in Depth
Foundation year
Throughout the year you will be challenged with projects that question your current creative experiences and explore a breadth of experimentation to broaden your technical and critical understanding.
You will be encouraged to analyse methods and materials appropriate for creative development and to question your position in relation to historical, contemporary and future world scenarios. Both practical and written research tasks will be supported by one to one tutorials and small discussion groups to help you constructively build academic and social confidence.
The two first semester modules will form the building blocks for future work and will explore core principles of creative practice focussing on, the development of technical confidence, research, study skills and productivity.
The two final semester modules will give you greater autonomy, encourage positive integration between research and practice, challenging decision making and technical competency. This semester is designed to empower you with independent learning skills appropriate for your future BA studies.
In order to progress onto your BA Programme, you must successfully pass all four core modules (totalling 120 credits).
This module explores the term ‘practice’ as the process of making, developing and recording information. We will work with you to explore the development of your work based on a set project, looking at a number of documentation strategies while experimenting with a broad range of materials. You will have the opportunity to meet artists and practitioners through local gallery visits and in studio activities and will learn to analyse your work through tutorials and small group discussions.
Artists work in a globally influenced, culturally diverse, and technologically advancing world. Their art is a dynamic combination of materials, methods, concepts, and subjects that challenge traditional boundaries and defy easy definition.
This module will look at experimental approaches to drawing to identify radical new solutions from the perspective of the contemporary world we live in. Your brief is to apply the process of ‘rework’ to found imagery, object/s and or photographs.
You will explore your ideas through a series of workshop activities that enhance established techniques and encourage new experimentation.
You will be encouraged to explore innovative ways of recording imagery that integrate with your developing practice.
During this module you will meet lecturers, researchers and partners from across BCU, the city and further afield to open your understanding of practiced based creative work. Through lectures and workshops, you will be introduced to the versatility of subject areas in terms of ideas, development, research, materials, techniques and contexts.
Creative realisation is not just about the practice of producing creative responses, it is about identifying the factors that generate creative thinking and facilitating the process. For this module you will draw on your own creative strategies to facilitate the development of a project that is appropriate for progression onto your chosen BA (Hons) course.
Successful completion of your Foundation year will guarantee progression to any of the accredited degree courses listed above.
First Year
You will undertake an Introduction to Visual Communication alongside students from the other Visual Communication degree paths. You will begin to formulate knowledge and understanding of the subject’s key visual and intellectual principles.
With the support from staff within the School you will start to develop a real depth of knowledge of illustration practice, as well as other design related areas. Towards the end of your first year, and into the second, you will receive guidance helping you to select your chosen area of practice within illustration and possible career progression.
Your modules will cover the processes of production within the field of illustration. You will develop entrepreneurial and collaborative skills through the Introduction to Visual Communication module, as well as developing connections across the four different subject disciplines, preparing you for the life of an illustrator.
In order to complete this course a student must successfully complete all the following CORE modules (totalling 120 credits):
The module will explore the core principles and techniques of illustration through research, sketchbook documentation, creative iteration and making processes.
You will begin with a dynamic transitional project that emphasizes individual development, fosters creative thinking, and builds confidence in a supportive learning community. You will be able to work alongside your peers, witness visual skills different from your own, and develop group-defined ground rules for learning, ensuring a collaborative and respectful studio environment.
Professional Futures: Communication equips you with the initial skills and knowledge necessary for your future career. The module explores the role of effective communication in the context of your emerging design practice. You will engage with theoretical frameworks and practical exercises to develop your contextual understanding of the subject, recognising their relevance in research, development and communication of key themes and ideas.
This module is designed to provide you with an in-depth understanding of narrative processes in the context of illustration. It combines theoretical and practical learning to help you comprehend narrative construction and its application to single, sequential, and moving images.
The module includes theory sessions and technical workshops that will instruct you about visual storytelling and introduce you to various visual approaches and potential solutions to enhance your creative skills. Additionally, you will work on individual and communal tasks designed to foster creativity and encourage exploration of storytelling strategies before completing a collaborative group project that can be delivered in various formats.
This module offers a reflective exploration of contemporary approaches to illustration through critical analysis and connected production of creative outcomes rooted within a broad contextual framework. This will empower you to develop a unique voice as an independent image-maker while developing work for a public facing outcome.
Core modules are guaranteed to run. Optional modules will vary from year to year and the published list is indicative only.
Second Year
In your second year of study you will develop your practice, producing successful commercial outputs through a wide range of different projects and context. Your studies will focus on contextualising your chosen discipline within specific aspects of contemporary practice.
Live projects, industry links and competitions form a key part of the curriculum from this stage of the course onwards. We will encourage you to reflect upon your strengths and weaknesses and advise you to build upon achievements in order to improve your performance. Active participation through various workshops and masterclasses are a key part of the second year.
During your second year you will begin to focus on a specific area of illustration, preparing you for your final year of study. Working alongside a specially assigned tutor, as well as small groups you will identify and research a specific area of illustration practice. This will be supported by seminars and lecturers from industry experts.
In order to complete this course a student must successfully complete all the following CORE modules (totalling 120 credits):
This module aims to deepen your knowledge and skills in contemporary illustrative practice. It will help you develop your visual language and direction by creating work that explores different audiences and contexts.
You will get the chance to choose projects from a range of established illustration discipline areas. The projects will be either live, simulated, or a competition brief, but in all cases, they will reflect the demands of real industry briefs. By working on these projects, you will gain a deeper understanding of how your skills can be used to raise awareness, solve problems, and communicate effectively to local, national, or global audiences. Each project brief will provide a starting point, but you will be encouraged to go beyond it and find new, experimental, and innovative ways to reach your audience. You will be encouraged to take creative risks to challenge your practice.
‘Professional Futures: Collaboration’ is designed to equip you with the essential skills for success in the diverse and collaborative field of design. With collaboration and communication as central themes, you will learn to navigate interdisciplinary teamwork and understand different design processes, methods and outcomes.
The module provides an opportunity to tackle real-world challenges through a cross-disciplinary collaborative project. This allows you to have a shared and reflective learning experience contributing to a shared task, preparing you for the demands of your future career. You will learn to convey ideas, concepts and project narratives with clarity and impact.
The aim of this module is to develop your critical, reflective, and analytical skills to define your practice. You will get an opportunity to explore your interests further and broaden your knowledge of potential career pathways and the wider context of illustration. The module comprises three interdependent phases that work together to comprehensively investigate your practice and prepare you for Level 6 study.
In order to complete this course you must successfully complete at least 20 credits from the following list of OPTIONAL modules.
Central to this experience is a 70-hour work placement, which you can complete either in a concentrated block or spread out over the duration of the module. During this placement, you’ll have the opportunity to develop your professional attributes and subject-specific skills. To align closely with real-world job market conditions, you should expect to prepare a current and relevant CV, attend interviews, conduct research to source your own placement.
This module provides an opportunity for you to apply your knowledge and skills to an external, professional brief. The brief will be ‘real’, set in negotiation with an external client/agency/community, or it may be a simulation, inspired by a typical professional scenario you might experience in a work situation. The brief will enable you to apply your discipline-specific skills broadly, collaborating with your fellow students and, where relevant, across disciplines and with other stakeholders. Your project should consider sustainability and address relevant UN Sustainable Development Goals as a key aspect of contemporary creative industries work.
Creative careers often lead individuals on unexpected journeys, traversing diverse paths. Recognizing and seizing opportunities becomes pivotal in shaping a fulfilling portfolio career—one that harnesses your creative abilities while sustaining your livelihood. Whether you’re crafting artistic artifacts, performing, providing services, or offering consultancy, the art of promoting and pitching ideas lies at the heart of an independent, entrepreneurial journey.
In this module, we delve into the essential facets of an entrepreneurial career. Whether you see yourself as a designer-maker, actor, musician, illustrator, artist, writer, filmmaker or a blend of any number of roles within a portfolio career, we’ll equip you with the tools to articulate your experiences and work confidently. Expect surprises along the way—opportunities that may reveal themselves unexpectedly!
Core modules are guaranteed to run. Optional modules will vary from year to year and the published list is indicative only.
Final Year
You will develop sustained and original work which will demand a lot of independent study. This will culminate in a dissertation, where you will develop and refine your specialist knowledge of a particular area of practice.
Your final year focuses on your professional future, ensuring your project work provides you with the research and skills you need to prepare yourself for after graduation.
You will have the opportunity to showcase your final year project at our Visual Communications graduate show, as well as having the chance to be nominated for a Visual Communication Graduate Award. In the past we have had award sponsors such as illustrator Dave McKean, photographer Brian Griffin and Trevor Beattie.
In order to complete this course you must successfully complete all the following CORE modules (totalling 120 credits):
Having developed and defined your direction of study throughout Level 5, you will now advance your practice as you enter your final year of study. This module will provide you with the opportunity to adopt an increasingly autonomous commitment to your individual direction. At this stage, a focused attitude is essential in developing an informed and contextualised approach to your thinking, ongoing project development, and outcomes.
The key aim of this module is to build upon the work undertaken in previous modules and contextualise this within a written assignment or its equivalent, that frames both your work and identifies possible future direction. You will look to achieve this through the collection and use of both primary and secondary research. This should be used to support a deeper understanding of your discipline and practices, with further analysis used to help shape your on-going development as a successful creative.
Professional Futures: Presentation provides final-year students with essential skills and strategies for navigating the design industry. With a focus on ‘presentation’ and employability, the module provides you with guidance on refining your skills, whilst preparing you for the next stage of your design journey.
The purpose of the module is to enable you to undertake a sustained, in-depth and theoretically informed research project exploring an area that is of personal interest to you. It is important that we can support you appropriately, so you will be guided towards choosing a research topic which is relevant to your discipline and in which your lecturers have expertise. The outcome may take the form of a written dissertation or a practice-based portfolio.
Download course specification
Download nowCourse structure
During this course you will gain hands-on experience and produce relevant, innovative work. We encourage you to challenge yourself and produce work that sees you step outside your comfort zone. You’ll also experience high-level industry engagement through creative, practice-based learning.
Classroom projects and activities
- Moonpig: We host a yearly collaborative project with Moonpig, culminating in student placements and publishing.
- Le Gun: Le Gun deliver live workshops exploring drawing on a large scale. They work with students to break down their boundaries and inhibitions.
- Fabric Lenny: A fantastically lively and collaborative project, engaging students in painting, sculpture, print, animation and live projection.
- Birmingham Museum and Art Gallery Live Portrait Project “Hundred’s and Thousands”: Students responded to artwork in the gallery leading to the development of their own portrait pieces. These were exhibited in the gallery as part of a cultural exhibition.
Student work
Helen Green
Helen specialises mainly in portraiture - particularly in relation to music - with a varying yet distinctive style. Since 2011, she has produced work for Lady Gaga, becoming part of her Haus collective, working on projects for her and the Born This Way Foundation.
She has since enjoyed work for a wide variety of clients such as Elton John AIDS Foundation, Warner Music, Tumblr, Hollywood Reporter, Sky Arts, TS3 (France), Refinery29, Esquire, ESPN FC, The Stranger (Seattle), airberlin, Economy (Rethinking Economics), American Express Essentials, Entrée Libre (France 5), StudioCanal UK and Skype.
For more information, visit Helen's website.
Josh Patterson
Josh is an award-winning freelance illustrator. The majority of his work is conceptual and editorial based as this allows him the freedom to express abstract and contemporary thinking. Josh's clients include BBC Sport, Computer Arts, Bulletin and Quarto Children’s Books.
For more information, visit Josh's website.
Sonny Ross
Sonny creates quirky characters and has a very personal and diverse visual language. He applies his designs to children’s books, self-publishing, editorial, fashion and surface pattern.
For more information, visit Sonny's website.
Katie Tomlinson
Katie shows a flair for working in more traditional materials such as graphite, watercolours and inks. Her strengths in mark making and observational drawing has led to commissions from Radley, Dr Martens, London Midland and Soho House Magazine.
For more information, visit Katie's website.
Trips and visits
While you study the course you will be offered opportunities to go on group excursions both in the UK and abroad. There are usually three overseas trips a year, which we offer both at subject level, as well as School level, to Venice, New York and Berlin.
Locations do alter each year to allow for students to experience a range of cities. We always put on UK study trips to places such as London, Manchester, Oxford and Liverpool. Where possible, UK trips are free or heavily subsidised.
As a Visual Communication student, you’ll be encouraged to take advantage of these trips as we see them as adding extra value to your course and they do offer additional research opportunities.
Employability
Enhancing employability skills
Throughout the course you will discover and refine a portfolio of practice which best suits your motivations and aspirations. Through this you will develop as a creative individual, equipped not only for a career within the illustration spectrum, but with the transferable skills to benefit a whole range of professional contexts.
This degree is designed to enhance your skills and aptitude, preparing you for a career within a landscape that is continuously changing. You’ll develop specialist knowledge and understanding within the field of illustration. As a creative practitioner and graduate of this course you will be able to generate a range of potential ideas and visual solutions. You will have the ability to produce creative work that demonstrates sound judgements in accordance to the theories and concepts of illustration and visual communication subjects, responding to the demands of industry.
You will develop an in-depth understanding of the relationship between theory and practice through research, allowing you to create meaningful, well-informed work and preparing you to take on further study. You will gain an understanding of the underlying concepts and established principles that govern creative practice.
Alongside this you will establish a range of working strategies, methods and materials, learning how to apply these to production. You will also discover, and respond to, the influence of audiences, clients, markets and other participants in relation to visual communication practice.
Placements
As an Illustration student you will be encouraged to develop your professional networks. We strongly believe that creating relationships with industry will enable you to develop your profile and enhance your professional networks. Networking is vital to furthering your opportunity to undertake work placements and paid jobs.
While placements are not a compulsory aspect of this degree you will be encouraged to engage with industry, incorporating this throughout your work. Engagement with industry is a core focus throughout this programme.
You will also be presented with the chance to attend trips and visits which will widen your insight into the working-practices of industry. In addition to this, as a School we have multiple working-relationships with organisations, allowing our students to take on professional roles and gain experience. Take a look at how students have worked with industry here.
International
Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.
The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.
Our international pages contain a wealth of information for international students who are considering applying to study here, including:
- Details of the entry requirements for our courses
- Some of the good reasons why you should study here
- How to improve your language skills before starting your studies
- Information relevant to applicants from your country
- Where to find financial support for your studies.
Further Information
Students come to study at BCU from all over the world but we have nurtured some long-standing relationships with Malaysia, Thailand, China and India.
If you are a student from these countries, or any other, you should consider studying with us as we offer a wide curriculum that has internationalisation built into the modules. We actively encourage trans-disciplinary teaching, group projects and have established relationships with colleges and industry overseas.
We take a pride in developing strong creative communities and these thrive on the injection of different cultural experiences. To develop a sense of sharing all experiences and ideas is fundamental to the philosophy of visual communication.
Facilities & Staff
Our creative degrees are housed in the state of the art £62 million Parkside Building, part of our City Centre Campus.
We offer extensive studio and workshop space and cutting-edge equipment such as Vicon 3D (an external tracking motion capture facility) and Gypsy (an exoskeleton-based motion capture system). Both of these systems extend the possibility for production of 3D animation and films.
We offer cutting-edge provision such as digital print centres and Sonny Ross became the first Arts, Design and Media student to master the art of the RISO machine. He has since used this to produce many successful RISO publications including “Rojo & Baxter” which has been a success at various zine and book fairs across the country.
The Parkside Building also offers:
- exhibition space
- digital and analogue photographic facilities and studios
- dark rooms
Margaret Street campus
During your Foundation Year you will be based at our Margaret Street Campus - an impressive purpose built Grade 1 listed building. From industry-standard machinery in metal, wood and print, to our studio spaces and media suite, everything you need will be at your fingertips from day one. See our facilities
Our staff
Jo Newman
Foundation Course Director and BA course leader
Jo chose a career in education so that she could provide students with learning environments where conversations, ideas and materials can be selected, combined, analysed and shared, offering them a way of socializing, caring and questioning to grow their learning with meaning for their futures.
More about JoProfessor Andrew Kulman
Professor of Arts and Design
Award winning Illustrator with 30 years of industry engagement. Research areas include the development of autographic print processes in contemporary graphic art practice. Andrew Kulman has taught across all three years of the undergraduate course in Illustration at BCU, has delivered lectures to several postgraduate courses and has...
More about AndrewGeorge Hart
Head of the College of Digital Arts (Interim)
George Hart was the first member of my family to go to University, which has given him an understanding of the challenges students face when going to Universities. After the completion of his degree George worked within the creative industries for seventeen years as a Freelance Illustrator/ Designer, mainly working in London, but also nationally....
More about GeorgeHelen Wheeler
Course Director BA (Hons) Illustration
Helen is a commercially successful artist, working with the BBC, Paperchase, Waterstones, House of Fraser, WH Smith, Boots and Next. Within her work as a freelance illustrator, she has expanded her practice to character development for CBBC.
More about HelenIan Dodds
Deputy Course Leader in Illustration
Ian has had work published nationally and internationally for clients such as The Japan Times, Radio Times, The Guardian, Cycling Plus, The Economist, Financial Times and The Independent on Sunday. Working as a freelance illustrator since 2002, his style is a blend of painting, drawing, photography, found objects and printmaking that are fused...
More about Ian