Fashion Communication - MA *

Whether you are a stylist, beauty brand manager or fashion communications specialist and understanding of the marketing theories and practices used by fashion and beauty brands is essential. The module will introduce you to key marketing theories and models, which will be used analyse past and present case studies from your specialism, making recommendations for future best practice. Module taught in term 1.

This module allows you to experiment with the theory and practice of creative fashion and beauty communication through storytelling. You will explore media types including styling, writing, photography and film across print, digital and social media. You will learn about the conventions of each of these kinds of media and experiment with creating your own communications. Module is taught in term 1.

This module is designed to equip you with research skills and methodologies that are critical for academic success and professional excellence. The content is delivered through a blended learning approach, ensuring flexibility of access to study material and a comprehensive understanding of theories and practices of research at postgraduate level. Module is taught in term 1.

Diving deeper into your specialist field you will develop skills and knowledge relevant to your professional practice with dedicated sessions on your specialism. This module focuses on the importance of brand identity and the contribution to branding that fashion marketing, cosmetics marketing, and fashion styling make. Module taught in term 2.

In this module you will consider what fashion and beauty will look like in five, ten- and twenty-years’ time. Using trend forecasting and futurology methods, you will how analyse how wider cultural and social changes might impact the fashion and beauty industry. By imagining fashion scenarios based on current research and trends, you will create a vision for fashion and beauty’s future.

This module prepares you for both your Final Major Project and your career after university and aims to link your studies with your future employment. You will create a proposal for your Final Major Project aligned to your career goals and develop an industry ready portfolio to allow you to maximise your employability on completion.

The Major Project module is an opportunity for you to bring together the learning on the course and apply it to a self-directed project related to your specialism. You will undertake a sustained, in-depth and theoretically informed research project exploring an area that is of personal interest to you and relevant to your future academic/ professional development.

Industry Briefs (20 Credits) This module provides an opportunity for you to apply your knowledge and skills to an external, professional brief based in your specialism. The brief will be ‘real’, set in negotiation with an external client/agency/community, or it may be a simulation, inspired by a typical professional scenario you might experience in a work situation.

Central to this experience is a 70-hour work placement, which you can complete either in a concentrated block or spread out over the duration of the module. During this placement, you’ll have the opportunity to develop your professional attributes and subject-specific skills. To closely align with real-world job market conditions, you should expect to prepare a current and relevant CV, attend interviews, conduct research to source your own placement.

Creative careers often lead individuals on unexpected journeys, traversing diverse paths. Recognizing and seizing opportunities becomes pivotal in shaping a fulfilling portfolio career - one that harnesses your creative abilities while sustaining your livelihood. Whether you’re building a beauty brand, becoming a stylist or building a freelance fashion marketing career, the art of promoting and pitching ideas lies at the heart of an independent, entrepreneurial journey.