SOPHIA SMITH

Course: Fashion Business and Promotion
FMP: Minimal-ME

Minimal-ME strives to provide customers with an alternative to fast fashion.

The forward thinking womenswear and children’s brand, inspired by the idea that the modern day thinking is sharing style tips with your children. Encouraging children to explore their imagination through dress and spark confidence in their own skin. It primarily involves an all-black, minimalistic collection for both women and children that will be sold all year round, with exclusive ‘colour burst’ collections available in store, changing seasonally.

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