Our BA (Hons) Business (Marketing) course will equip you with the practical skills and enterprising attributes, enabling you to make an immediate impact on business organisations. You will be able to develop a wide range of cognitive and intellectual skills, together with competencies specific to business and enterprise.
The course will provide you with the opportunity to develop specialist business skills, while helping you develop key transferable skills, all of which will help you stand out when it comes to securing employment.
Your learning will embrace the development and operation of business markets, the management of key resources including human capital, financial management, strategic management and cultural awareness. In addition, you’ll gain an insight into digital business exploring how technology has remodelled the business world, and reflect on the accompanying issues around social responsibility and ethical behaviour.
Your course will foster your intellectual and ethical development and encourage your personal commitment to the socially useful purpose of becoming a business professional. It will also develop your core behaviours through learning activities that enable you to practise, exhibit and develop confidence in enterprise and entrepreneurship.
Our suite of Business programmes will enable you to tailor your interests to a specific area. You even have the opportunity to change your degree path after completing your first year. Our Business pathways include:
After gaining a solid grounding in business functions, you will be able to specialise in one of our Business pathways for your next two years. BA (Hons) Business (Marketing) will equip you with the communicative, administrative and creative skills needed to make an impact in the marketing industry. There is also the option to specialise in BA (Hons) Business (Analytics). Each will allow you to pursue a programme consistent with your career ambition.
* Please note this course has changed name for 2017/18. The KIS data below relates to the previous course title.
Our next Open Day for this course will take place on Saturday 30 June 2018. Book your place to see our facilities and speak to our staff and students.
To welcome all new home and EU undergraduate degree students starting in 2018 or 2019, we're giving at least £150 worth of credit to spend in a host of ways, on books and a range of learning materials. Even better, it doesn’t have to be repaid. Terms and conditions apply.
Visit our School site for more student work and extra information.
*National Student Survey 2017
We accept a range of qualifications, the most popular of which are detailed below.
BBC or 112 UCAS tariff points from A/AS Level with a minimum of 2 A Levels.
GCSE English Language and Maths at grade 4 or above. Must have been achieved at the point of enrolment. Equivalent qualifications will be considered.
|UK Qualification||Requirements 2019/20|
|A Level / AS Level||BBC at A Level (112 points). A maximum of three subjects are considered. Other 6-unit qualifications can be considered in lieu of one or two A-level subjects.|
|Access to Higher Education Diploma||Pass overall with 60 credits, 45 at Level 3 and 15 at Level 2. GCSE Mathematics and English Language at grade 4 or above or equivalent qualifications must be offered.|
|BTEC National Diploma (12-units not including early years) / Pearson BTEC Level 3 National Diploma||D*D*. Can be offered along with either one A-level, 2 AS-levels or one BTEC Subsidiary Diploma / OCR Cambridge Technical Introductory Diploma qualification to achieve a minimum of 112 tariff points.|
|BTEC Extended Diploma (18-units not including early years) / Pearson BTEC Level 3 National Extended Diploma||DMM (112 points).|
|BTEC Subsidiary Diploma / Pearson BTEC Level 3 National Extended Certificate||D. Must be offered along with either two A-levels (grades B and C), two BTEC Subsidiary Diplomas / OCR Cambridge Technical Introductory Diplomas (grades D and M) or a BTEC 12-unit National Diploma / OCR Cambridge Technical Diploma (grades DM).|
|International Baccalaureate Diploma||
Obtain a minimum of 28 points overall. Students who do not complete the IB Diploma will be considered on the basis of their IB Certificates and alongside other acceptable level 3 qualifications to meet 112 UCAS Tariff Points.
If taking the IB Certificate you will need to obtain a total of 14 points or above from three Higher Level Subjects.
|Irish Leaving Certificate (Higher Level)||Pass the Irish Leaving Certificate with a minimum of 112 tariff points, achieved in four Higher level subjects. This must include Maths and English Language taken at either Ordinary level (minimum grade O1-O4 (or A-C/A1-C3)) or Higher level (minimum grade H5/D1).|
|Scottish Advanced Higher||
Achieve a minimum of 112 tariff points achieved in either three Advanced Highers or from a combination of two Advanced Highers plus two Highers. Where three Advanced Highers have been taken achieve a minimum of grades CCD.
Where a combination of Highers and Advanced Highers have been taken you must achieve (grades of CD in two Advanced Highers plus grades of CC in two Highers).
Maximum of three Advanced Highers can be considered together.
|Advanced Welsh Baccalaureate Skills Challenge Certificate||
Advanced Welsh Baccalaureate Skills Challenge Certificate with grade B plus grades BB at A-Level (or equivalent qualifications).
Must be offered along with either two A-levels (grades B and B), two 6-unit BTEC Subsidiary Diplomas / OCR OCR Cambridge Technical Introductory Diplomas (grades D and M) or a BTEC 12-unit National Diploma / OCR OCR Cambridge Technical Diploma (grades DM).
|If you have a qualification that is not listed in the table please refer to our full entry requirements on UCAS.
Further guidance on tariff points can be found on the UCAS website.
|English language requirements 2017/18|
|IELTS||6.0 overall with 5.5 minimum in all bands|
|Other accepted qualifications||Visit our English language page|
From A/AS Level with a minimum of 2 A Levels
We've put together a whole host of resources including student tips and expert advice to help you nail your exams. You can even get a free revision guide.
|BA (Hons)||Sep 2019||FT||3 Years||TBC||Apply via UCAS|
|BA (Hons)||Sep 2019||SW||4 Years||TBC||Apply via UCAS|
|BA (Hons)||Sep 2019||PT||TBC||See below||Register your interest|
|BA (Hons)||Sep 2019||FT||3 Years||TBC||Register your interest|
|BA (Hons)||Sep 2019||SW||4 Years||TBC||Register your interest|
Fees for 2019/20 will be published as soon as possible. The University reserves the right to increase fees in line with inflation based on the Retail Prices Index or to reflect changes in Government funding policies or changes agreed by Parliament up to a maximum of five per cent.
UK and EU students applying for most undergraduate degree courses in the UK will need to apply through UCAS.
The Universities and Colleges Admissions Service (UCAS) is a UK organisation responsible for managing applications to university and college. You can apply until 30 June.
There are three ways to apply:
Our in-country representatives can help you make your application and apply for a visa. They can also offer advice on travel, living in the UK and studying abroad.
If you are applying for an undergraduate degree or a Higher National Diploma (HND), you can apply through the UK’s Universities and Colleges Admissions Service (UCAS).
You can request a printed form from your school or nearest British Council office. You will be charged for applying through UCAS. Birmingham City University’s UCAS code is B25 BCITY.
UK / EU students are required to submit a personal statement as part of their application for this course.*
The personal statement gives you a crucial opportunity to say why you’re applying and why the institution should accept you.
Here are the key areas you’ll need to address:
Why does this course appeal? What areas are of particular interest?
If you have a specific career in mind, say how your chosen course will help you pursue this goal.
Mention any work that is relevant to your subject, highlighting the skills and experience gained.
Highlight skills gained at school/college, eg summer schools or mentoring activities.
eg Duke of Edinburgh Award, Young Enterprise scheme.
You should also mention your future plans – if you’re planning to take a year out, don't forget to give your reasons. Talk about any subjects you’re studying that don’t have a formal assessment and any sponsorships or placements you’ve applied for. And don't be scared to add in details about your social, sports or leisure interests.
Get more information on writing personal statements.
*Non-EU students are not required to submit a personal statement when applying for this course.
If you study this course part-time or via distance learning, you will be charged on a pro-rata basis. This means your fee will be calculated per module.
There are no compulsory additional costs or charges associated with studying on this course. While you may choose to purchase personal copies of text books, all our key text books are available from our library or online (subject to normal library loan and online access arrangements).
Based on the past experience of our students, you might find it helpful to set aside about £50 for each year of your studies for your personal stationery and study materials. All our students are provided with 100 free pages of printing each year to a maximum total value of £15.
The cost of accommodation and other living costs are not included within your course fees. More information on the cost of accommodation can be found in our accommodation pages.
The additional costs listed here are to be used for indicative purposes only and are based on the additional costs for the 2018/19 academic year. The additional costs for 2019/20 will be published as soon as possible.
If you've got no idea where to start or just want to check you're on the right track, we’ve got expert advice and real examples from our students to help you nail your personal statement. You can even download our ultimate personal statement guide for free.
We offer further information on possible undergraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.
You will develop and practice the skills you need to make the transition to higher education. You’ll be encouraged to explore and embrace opportunities available within and across faculties, becoming a more independent learner.
Within this multi-disciplinary module, you’ll work with colleagues studying other programmes within the Business School, exploring how to run a business effectively through a business simulation. You’ll run a virtual business, and – with support and guidance – respond to business issues and challenges, rectifying them as you will when it comes to facing such situations in real life.
This module will teach you to be able to propose opportunities for the creation of value for a range of stakeholders through the application of marketing concepts and practices in a variety of for-profit and not-for-profit organisations.
Business Analysis, Methods and Techniques
You will learn a range of qualitative and quantitative methods, as well as learning how to access primary and secondary data sources and how to analyse various types of data.
You will be able to examine the theoretical perspectives that underpin our understanding of organisations and management activities. This module seeks to give you a firm grounding in the philosophies underpinning basic economic/market approaches, why organisations exist, and how and why industries take particular forms at any given time.
Providing a sound foundation on which to base future study, Consumer Psychology teaches you an important factor in producing effective marketing. You’ll examine individual (personality, self-identity, attitudes) and group influences (peers, family, culture) linked to a variety of disciplines, enabling you to make effective marketing decisions. An array of factors influence people’s behaviour when it comes to purchase decisions, so this module will ensure you’re aware and knowledgeable of them.
The module focuses on the tools and techniques used by operation managers within service and manufacturing institutions, ensuring activities are in line with corporate and market objectives.
Strategy is highly important in every business, bringing together findings from operations, finance and marketing to create important visions and targets. In this module, you’ll discuss key issues, look at case studies and specific information to gain a solid understanding of business strategy.
Contemporary Business: Practice and Solutions
This module investigates current issues that impact upon business organisations, providing you with a greater awareness of the challenges modern business face.
Accounting for Business
You will gain an understanding of how financial statements are prepared, as well as being introduced to the language spoken by accounting professionals.
Marketing Communications Planning
The module will allow you to not only understand the tools and techniques used in marketing communications, but apply this knowledge to design and create their own campaigns.
The following optional modules are all worth 20 credits each:
With the business environment undergoing constant changes, organisations can no longer obtain a competitive advantage by simply producing high-quality products. This module will equip you with the knowledge you need to be successful in e-business, using modern techniques to push business products.
This module provides you with an introduction to the main issues of international business, dealing with the cultural, administrative and economic differences around the world, and how they shape modern businesses.
Strategic Marketing Management and Planning
This module will be a chance for you to develop a strategic marketing plan to support corporate and marketing objectives. You’ll distinguish marketing management techniques and successfully implement the strategic marketing plan.
Integrative Business Research Project
This module gives you the chance to undertake a substantial piece of relevant research in an area that interests you. Once the topic has been agreed with the course team, you will conduct extensive research, form adequate conclusions and showcase the skills you have learnt so far.
The following optional modules are all worth 20 credits each:
A variety of delivery approaches will be utilised throughout the programme, including lectures, seminars, tutorials, workshops, peer teaching and learning, project-based learning, experiments, games and technology-enabled learning.
Teaching will consist of variety of different methods and in most scenarios will mirror practice. Business education is about enabling students to develop their analytical, critical reasoning and creativity skills to meet the demands of the contemporary and enterprising workplace.
To achieve this, complimentary course delivery methods will be used, alongside established teaching methods. This will include the use of live projects and practice-based case studies, for both teaching and assessment. A complete Virtual Learning Environment (VLE) will be used to support all modules, enabling you to undertake appropriate independent leaning.
A wide variety of assessment methods are used, and throughout the programme you will be expected, with the appropriate support, to deliver both individually and in groups, reports, presentations, essays, project plans, exams and proposals.
"BA Business (Marketing) aims to prepare you for a career in marketing, equipping you, our students, with the practical skills required to make an immediate impact, and the conceptual framework to make a long-term difference. It combines the broad understanding of business operations and practice, with the specific knowledge which is applied in the marketing area."
"This pathway draws upon our Departmental expertise in marketing, sharing the modules and subject knowledge of the team that deliver the BA Marketing and associated pathways." - Cindy Millman, course leader
You will have the opportunity to visit a number of leading businesses during your studies, both locally and across the country. Recently, students visited leading brewery company Sadler’s Ales, gaining an innovative insight into how a successful business runs.
Shezad combined the skills and knowledge he gained at Birmingham City University with his entrepreneurial flair to establish Deaf Business Services LTD. For further information please visit www.shezadnawab.com
He looks forward to further establishing, and diversifying, his business to include books, TV, charities, public speaking, new business partners and owner products.
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.
Birmingham City University has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.
During your second year, you have the option to undertake the Study Abroad module, where you can examine an interdisciplinary topic within an international setting. You’ll create a digital story suitable for a range of audiences, and self-reflect on the impact of an international experience.
You can also gain international insight and experience a new culture with our Erasmus exchange programme. Students have spent a term at a number of incredible institutions, including the University of San Diego in the USA, as well as destinations in Cyprus and Denmark.
Our Make a Difference Travel Scholarship Scheme gives you the opportunity to obtain funding of up to £1,200 in your first or second year to participate in charitable projects in countries across the world including Mexico, Ghana, Nepal, Thailand, Vietnam, China, Zambia and Uganda.
Our students have helped build homes, taught in orphanages, undertaken conservations activities, helped establish social enterprises and worked with underprivileged children. Whatever your skills, there’s something you can do to make a difference to people’s lives.
As a business graduate, you’ll have the opportunity to progress to one of our postgraduate courses such as an MBA or one of our MSc Management courses. We’ll provide advice and support to help you to decide what path is right for you based on your interests and career goals.
Because of the wide range of topics covered on this course, you could also go on to study towards professional qualifications in accountancy, human resources or marketing.
Throughout the programme, you will receive assistance for your own development through co-curriculum activities including dedicated Employability Challenge Weeks and extended induction and transition programmes.
The University has introduced the BCU Graduate+ programme, which is an extra-curricular awards framework that is designed to augment the subject based skills that you develop through your programme with broader employability skills and techniques that will enhance your employment options when you leave university.
You will have opportunity for a placement year for BA Business (Marketing) and BA Business (Analytics) as a sandwich course.
OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.
It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.
Through our courses we give you the skills and experience needed to get a head start when applying for jobs. But we offer something extra too – Graduate+.
Our unique programme gives you the chance to develop valuable skills outside of the more formal classroom learning. We award points for Graduate+ activities (including firewalking!) and these can be put towards a final Graduate+ award.
The great thing about this course is that it prepares you for a number of roles. You get the flexibility to choose the areas you’re interested in and gain skills that will help you to set up your own company or lead in an established business.
Our students get jobs as marketing executives and marketing officers, as well as more diverse roles such as account managers, fundraising and sales managers and VAT assistants.
Upon graduating, Shezad Nawab went on to set up Deaf Business Services Ltd, a company that is constantly evolving and has big plans for the future. Other students have taken their international strategy skills to the workplace, with graduate Adam Freeman working as Regional Account Manager for the Germanic and Eastern European Area at MVF, an award-winning tech company.
*DLHE Survey 2016/7
Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.
The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.
Our international pages contain a wealth of information for international students who are considering applying to study here, including:
International students are attracted by the broad subjects we cover. It allows them to get a good overview before deciding which areas of business and marketing they’d like to specialise in.
Many students continue to study with us for a postgraduate degree.
International students who have a serious interest in studying with us but who perhaps cannot meet the direct entry requirements, academic or English, or who have been out of education for some time, can enter Birmingham City University International College (BCUIC) and begin their degree studies.
BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to achieving a Bachelor’s degree from Birmingham City University.
Our students come from around the world but our business and marketing course is most popular with international students from:
We are constantly investing in our estate and are currently in the process of spending £260 million on new learning facilities.
This course is based at our City Centre Campus – and specifically The Curzon Building, alongside other Social Sciences, Law, Business and English students.
The £63m building offers students a unique social learning space, including a dedicated student hub incorporating student support services, in the heart of Birmingham’s Eastside development.
The Business floors house an extensive number of IT facilities, breakout areas, and specialised rooms. The Marketing Link Agency is designed to replicate a modern marketing firm, allowing students to get real-life experience of working in the marketing sector. There is also the City Trading Room, which features state of the art stock market tracking equipment, keeping you up to date with all the financial comings and goings of the London Stock Exchange and Wall Street.
The Curzon building is also conveniently close to Birmingham’s business and financial centre, allowing for strong links between your studies and the real world.
Our staff are at the top of their field, regularly publishing research and maintaining links with successful businesses across the globe. They use their strong industry connections and memberships to bring you invaluable opportunities and introduce you to industry professionals.
Many of our staff continue to work in the industry as consultants, researchers and expert authors.
Martin Hipkiss joined Birmingham City University in 2001 and has worked with a wide range of undergraduate and postgraduate students to help them to better understand the nature of management and organisations and how to work within them.