UNIVERSITY NEWS LAST UPDATED : 14 MARCH
The Sir Lenny Henry Centre for Media Diversity (LHC) has been commissioned by the BBC to review its three-year Creative Diversity commitment of £112 million.
Focusing on industry impact, LHC researchers will explore whether the national broadcaster’s pledge to accelerate the pace of change has improved access for underrepresented production talent, particularly in leadership roles.
Jessica Schibli, BBC Head of Creative Diversity, said: “We’re pleased to have commissioned the Sir Lenny Henry Centre to carry out this independent review to assess the impact on the sector of our three-year creative diversity commitments for representation both on and off air.
“We look forward to the LHC sharing its insights. Alongside other inputs, this will inform our creative diversity strategy to ensure we serve all audiences through authentic and inclusive content.”
Professor Diane Kemp, Director of the LHC and Professor of Broadcast Journalism at Birmingham City University, said: “This is important work that will offer insights not just to the BBC but to the wider industry, all with the objective of helping to deliver greater diversity in the media.
“Inviting an external, independent organisation to review the success of a project is a good indication that any findings and recommendations will be taken seriously.”
The BBC initially committed at least £100m of existing television commissioning budget - plus £12m from radio - for content broadcast between April 2021 and March 2024.
Within two years, the broadcaster says it had exceeded that sum by investing £128.5m.
With the criteria and definitions agreed by the two parties in 2020, the LHC review will examine how the BBC’s creative diversity commitments have been received by the production sector and evaluate whether it has established a legacy for continued impact.
The review will include quantitative and qualitative analysis, including surveys and interviews with key stakeholders. Researchers will also consider other factors impacting inclusion in the media.
Findings from the assessment will be delivered to the BBC and published on the Sir Lenny Henry Centre for Media Diversity website.
The LHC, established in 2020, has become increasingly influential within the media industry.
It advised Channel 4 on its Black to Front Project, which builds on the broadcaster’s commitment to improve Black representation on screen and more widely in the TV industry.
An independent body, the LHC was also shortlisted for a Times Higher Education award for Outstanding Contribution to Equality, Diversity and Inclusion in 2021.